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APROJECT REPORT

OF

ONCONSUMER BUYING BEHAVIOUR FOR

PURCHASING NOKIA MOBILEINSTRUMENTS

SUBMITTED TO:-HEMCHANDRACHARYE NORTH GUJARAT

UNIVERSITYPATAN

SUBMITTED BY:-POOJA N.RAJGOR

T.Y.B.B.A

ROLL NO.93

EXAM NO.


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COLLEGE OF BUSINESS ADMINISTRATION

B.B.A.PROGRAMMEUNJHAACEDEMIC YEAR-

PREFACE

To study of management means to get theoretical and practical knowledge. Today theworld has become more competitive so struggle is more for human being. To get the job

the theoretical as well as practical knowledge will come through experience so to get

experience management arranges the training programme.

It is true that management studies cannot be perfect without practical training and

perfection is basic necessity of a management student. Management student is a coin. Ithas got two sides one is theoretical knowledge and other is practical knowledge. Both are

Very important but theoretical knowledge is having less important but that practical

knowledge. Do you not know that? Practical makes man perfect This report seeks todescribe the functioning of various department of small-scale business organization.

I am studying In T.Y.B.B.A in this year 21 days training for preparing project report. It

was wonderful experience during the training. And I have come to that a big gapebetween theoretical knowledge that I learnt in practically. This report is prepared by good

guideline of the college business administration. Today this age is of companies &industries. So that management plays important role for increasing development ofindustries. In our B.B.A we have the subject of project study. For this purpose, we are to

Under go industrial training at particular topic and prepare a project for the same.

I have tried to include all the important information in present report. I had prepared the

report on this project as far as my knowledge. If by any mistake any wrong information

had been provided I beg your pardon.


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ACKNOELEDGEMENT

I am very thankful to my college to provide me to this kind of precious

opportunity to visit this NOKIA. Through this opportunity of visiting this great

PRIORITY. And I also very thankful to NOKIA PRIORITY who permit me to

visit their priority. And also the manager and other members in of NOKIA

PRIORITY who guide during whole visit.

I am thankful to university that give the opportunity be involved in suchtraining of experience of NOKIA PRIORITY. I would like to sincere thanks

and deep gratitude to manager of NOKIA PRIORITY. For providing

valuable and important detailed information of their priority.

I am also thankful to my project co-coordinator mr.Alpesh Soni, who

provides the necessary guidance for making this project. And spared time from

his valuable times.


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EXCECUTIVE SUMMERY

The first Nokia century began with Fredrik Idestam's paper mill on the banks of the

Nokianvirta river. Between 1865 and 1967, the company would become a major industrial

force; but it took a merger with a cable company and a rubber firm to set the new NokiaCorporation on the path to electronics...

The birth year of NOKIA is in 1865 and Fredrik Idestam establishes a paper mill aqt

the tammerkoski Rapids in south western finland,from where the story of NOKIA begins.

In 1982 Nokia makes its first digital telephone switch. The Nokia DX200, the

companys first digital switch goes into operation.In 1984 Nokia launches the mobira talk

man phone. And in 1987 the birth of classic Nokia launches the Mobira city man which isthe first handheld NMT phone. In 1991 Nokia equipment is used to make the worlds first

GSM call. In 1992, Nokia decided to focus on its telecommunications business. This was

probably the most important strategic decision in its history.

As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the headof the mobile telephone industrys global boom and made it the world leader before the

end of the decade...In 1992 Jorma Ollila becomes precident and CEO of Nokia,focusing

the company on telecommunication. And in this year Nokia launches the first GSMhandset,Nokia 1011.

In 1994 Nokia launches the 2100, the first phone to feature the Nokia tune. And in

this year the worlds first satellite call is made, using a Nokia GSM handset in 1997 the

Nokia 6110 is the first phone to feature Nokias snake game. In 1998 Nokia becomes the

world leader in mobile phones. In 1999 Nokia launches the worlds first WAP handset,the Nokia 7110.

Now, Nokias story continues with 3G, mobile multiplayer gaming, multimedia

devices and a look to the future...In 2002 Nokia launches its first 3G phone, the Nokia6650. In 2003 Nokia lunches the mobile gaming goes multiplayer with the N-page. In

2005 Nokia introduce the next generation of multimedia devices, the Nokia Series.

Nokia sells its billionth phone a Nokia 1100 in Nigeria. Global mobile phone


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subscriptions pass 2 billion.In 2006 Olli-Pekka Kallasvuo becomes Nokias President and

CEO; Jorma Ollila becomes Chairman of Nokias board. Nokia and Siemens announceplans for Nokia Siemens Networks. In 2007 Nokia recognized as 5th most valued brand

in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its

new internet services brand. In 2008 Nokia's three mobile device business groups and the

supporting horizontal groups are replaced by an integrated business segment, Devices &Services

Contents

SR NO. PARTICULARPAGE

NO.

CERTIFICATE

PREFACE I

ACKNOWLEDGEMENT II EXECUTIVE SUMMARY III

CONTENT

1 RESEARCH METHODOLOGY 1

1.1 Research Objectives 2

1.2 Research design 2

1.3 Sample Area 3

1.4 Sample Size 3

1.5 Methods Used 3

1.6 Assumptions 31.7 Duration 3

1.8 Limitation of the study 3

2 COMPANY PROFILE 4

2.1 5

2.1.1 The Beginning 5

2.1.2 Successfully Diversifying Into Premium Brands 6

2.1.3 Profits & Position At Home And Abroad 6

2.1.4 Growth Of Technology 6

2.1.5 Funding Temples Of Learning 7

2.1.6 Awards Received By Dr. K.K.Patel 7

2.2 History Of The Company 82.2.1 Introduction To Nirma 8

2.2.2 Nirma Limited A Profile 9

2.2.3 Vision And Mission 9

2.3 Product Information 13


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2.3.1 Soaps 13

2.3.2 Detergents 16

2.3.3 Salt 19

3 ANALYSIS OF DATA 20

4 FINDINGS & SUGGESTIONS 40

4.1 Findings 41

4.2 Suggestions 42

5 CONCLUSION 43

6 BIBLIOGRAPHY 45

7 ANNEXURE 47


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.

Research objectives:

Any activity starts with identification of the specific objectives. Without clearly

defining the objective an activity becomes direction less. Optimistically an objective

provides a suitable direction to an activity.


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descriptive design there are two types of design that is the one is cross sectional design

and second is focus group design.In this descriptive design I am using cross sectional design and that is gives the

present picture of the situation at a given point of time.

This cross sectional design is used when company want to know his position in themarket between the large competitions and out of the total population of the viewers, the

cross section design is to be employed to gather information.

Research Plan

DATA SOURCES:

Primary data-sources: - Questionnaire

We collect primary data during the course of doing experiments in

an experimental research but in case we do research of the descriptive type and perform

survey whether sample survey or census survey. Then we can obtain primary data eitherthrough observation or through a direct communication with respondent. In another way

was personal interview.

Secondary data-sources: -

Promotionaldocument of different company which is collected

from news paper, magazines, etc.

Method of data collection:

This method of data collection is quite popular product survey. In

this method a questionnaire is sent to the person concerned with a request to answer the

questions and return to the questionnaire. A Questionnaire consists of a number ofquestions printed or typed in a definite on a form of or set of forms. The Questionnaire is

mailed to respondents who are expected to read and understand the Questions and write

down the in your answer.

RESEARCH APPROCHE :

Primary data can be collected in five ways: observation, focus group, surveys, and

behavior data and experiments.

From the above ways the survey is best suitable approach for getting as much as

possible accurate information. Surveys are best suitable for descriptive research. I

undertake surveys to learn about the consumer beliefs, preferences, knowledge, andsatisfaction.

In short here survey method is more suitable and reliable to gathering information

from the market relating to Nokia Priority

RESEARCH INSTRUMENT:


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The questionnaire is prepared for the market survey.

QUESTIONNAIRE DESIGNING

The questionnaire was design keeping in mind the objective of the research.

Thus most of the questions were being formulated to compare with other scooterate. Thequestions were closed ended once to get exact response from the responder.

STEP IN DESIGNING QUESTIONNAIRE

1) Types of information to be collected

While attempting to design a questionnaire, the researcher has to first ask what

type of information he needed from survey. He should seriously consider this question, as

it will have considerable repercussion on the usefulness of survey. For if he omits tocollect information on some reverent and vital aspect of his survey, his research study is

unlikely to be useful. The different types of information, which are generally sought in

marketing research are,1. Facts

2. Awareness

3. Opinions

4. Attitude

5. Reasons

Both questionnaires designed for survey is mainly consist of facts, awareness

information, opinions, and reasons.

2) Types of question

The second important aspect in the designing a question is to decide which

types of question are to be used. Question can be classified in various ways.Questionnaire contains following type information.

1. Close ended question

2. Open ended question3. Multiple choice question

4. Ranking & Rating questionMostly all questions are multiple type questions. There are only two open-

ended type questions.

Sampling plan

SAMPLANING ELEMENT:

People are satisfied with the Nokia Priority or not.SAMPLE SIZE:


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Survey is conducted on 125 persons in patan city.SAMPLLING TECHNIQUE:

Probability Sampling:

Stratified sampling: With stratified sampling, we are using quota sampling for

consumers.

The population is divided into mutually exclusive groups like as area & randomsamples are drawn from each group.

Random Sampling: - under this sampling technique each member of the population as known and equals

probability of being included in the sample.In consumer research survey I usually select customers of Nokia as the sampling

units. It may not be easy to prepare as the sampling frame as it is very difficult to get list

of customers although area may be completely represented through maps.

CONTACT METHOD:Personal interview or Field work.

Personal Interview

It is a direct from of investigation involving face-to-face communication feedback

information. It offers a sense of participation. It is more flexible from of data collection.

Use of unstructured open-end question is possible. Complex questions can be asked. Theinterview can have question to secure more information. Observation approach can be

combined age. Can used to get views opinions and attitudes of responder.

LIMITATION OF SURVEY

Any things have its own limitation so this type this project has also little limitation

which is as under.

One and big limitation of the project is that I am taking few sample for the

research and also it is on the particular specified area only.

I am taking sample from the patan city only for the research purpose so it is notenough for taking any decision so it is limitation for that.

The distribution of these 100 respondents is also not equally to the different

geographic areas age, occupation etc. which can result in to misleading figures.

Here time limit is also fixed so it is one limitation of the project.


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The information filled in the questionnaire by the respondents may be biased.

Another problem that we have faced is the poor response of some consumers.


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1. Which company's mobile instrument you have?

Options No. of respondent Percentage

NOKIA 125 100

RELIANCE 12 9.6

TATA 8 6.4

LG 7 5.6

SAMSUNG 19 15.2

ANY OTHER 3 2.4TOTAL 125 100


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71%

7%

5%

4%

11%2%

a) NOKIA

b) RELIANCE

C) TATA

d) LG

e) SAMSUNG

f) anyother

Interpretation:-The above diagram shows the different percentage of having

different companys mobile, and it shows that which companys mobiles get the majority

so, as per the survey the maximum people are prefer Nokia mobile instrument, in this

chart 71% people who have the instrument of Nokia mobile, and the other is 11% people

are prefer to purchase the Samsung mobile instrument, and the 7% people are preferReliance mobile instrument, 5% people are prefer Tata mobiles and 4% people prefer

other companys mobile instrument which are not mentioned in the above diagram.

2. How many different mobile instrument do you have?


One 85 68

two 36 28.8

three 2 1.6More than three 2 1.6

Total 125 100


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67%

29%

2%

2%

one

two

three

morethanthree

Interpretation:-As per the above diagram, it describes that how many different

mobile instrument have an individual, so 67% people have only one mobile instrument of

Nokia as per the survey and the 29% people having two different types of mobileinstrument and the other 2% people having three different types of mobile instrument and

the other 2% people having more than three differents types of mobile instruments

including Nokia mobile instrument.

3. Have you any mobile instrument of NOKIA?


Yes 125 100

No 0 0

Total 125 100


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100%

0%

Interpretation:- The above diagram just mentioned about having any instrument ofNokia mobile, so the 100% respondent having the Nokia mobile instrument as per the

survey.

4. If yes what is the reason and if no what is the reason?


Yes 125 100

No 0 0

Total 125 100


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Resale value 89 71.2

14%

20%

16%12%

19%

19%

price

strong body

styling and design

video and music

system

resale value

long time running

battery

Interpretation:-The above diagram mentioned the factors which are the priority for

purchasing Nokia mobile instrument. In the above chart the percentage as per the no. ofrespondent are given with its mentioned particular factor which are price-14%, strong

body-20%, styling and design-16%, video and music system-12%, resale value-19%, and

long time running battery -19%are given in the above diagram.

6. Which instrument of NOKIA Company would you prefer?


5130 11 8.8

5100 14 11.2

1110 04 3.2

1200 06 4.8

1206 04 3.2

6610 05 4

6600 06 4.8


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3110 07 5.6

N series 17 13.6

E series 06 4.8

Any other 45 36

Total 125 100

9%

11%

3%

5%

3%

4%

5%

6%14%

5%

35%

5130

5100

1110

1200

1206

6610

6600

3110

N series

E series

any othe

Interpretation:-In the above diagram it shows the different types of Nokia mobile

instrument and the percentage as per the no. of respondent of the survey so here 5130-9%,5100-11%, 1110-3%, 1200-5%, 1206-3%, 6610-4%, 6600-5%, 3110-6%, these are shows

the priority of particular instrument of Nokia. And the 14% people are prefer N-series

instrument of Nokia mobile and just 5% people having E-series mobile instrument of

Nokia and the 35% people having the other Nokia mobile instrument which are not

mentioned in this diagram.

8. Nokia mobiles functional facility easy to operate or not?

options No. of respondent Percentage

Yes 124 99.2

No 1 0.8

Total 125 100


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99%

1%

Interpretation:-In the above chart it describe about the functional facility of

Nokia mobiles are easy to operate or not, so here 99% people are says that the functional

facilities are easy to operate and only 1% people are criticized.

9.NOKIA instrument is in your budget or not?


Yes 123 98.4

No 2 1.6


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Total 125 100

98%

2%

Interpretation:-The above chart mention about Nokia instruments are in the

budget of customers or not, so over here 98.4% people are saying that the Nokia mobile

instruments are in the budget and only 2% people are criticized.

10.How do you know about NOKIA mobile instrument?


Reference 54 43.2

Advertisement 8 6.4


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Hand bill 2 1.6

Brand name 61 48.8

Total 125 100

43%

6%2%

49%

reference

advertise

handbill

by NOKIA brand name

Interpretation:-The above chart describe that the people how do they know about

Nokia mobile instrument. So here 43% people are prefer Nokia mobile instrument by

reference, 6% people are prefer Nokia mobile instrument by advertisement, 2% people are

prefer Nokia mobile instrument by hand bill, 49% people are prefer Nokia mobileinstrument by brand name.

11. From which place do you want purchase Nokia mobile instrument?

Options No. of respondent PercentageNokia show room 65 52

Shopping mall 12 9.6

Any retailer shop 48 38.4

Total 125 100


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52%

10%

38%

NOKIA

shoeroom/priority

shopping mall

any other retailer sh

of mobile

Interpretation:

Above chart display the location ratio of purchase Nokia mobile

instrument from the market. So over here 52% people want to purchase

Nokia mobile instrument from the Nokia show room. And other above 10%

people wants to purchase from the shopping mall. And rest of the people

38% wants to purchase from any other available resources.


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12 In today's generation do you prefer NOKIA model 1110?why?


YES 54 43.2

NO 71 56.8

TOTAL 125 100

43%

57%

Interpretation:Above chart display the figure of prefer NOKIA model 1110. The ratio of

liking of Nokia model 1110. And 43% positive response from the market review and less

57% negative response.


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13 . Is it requires internet facility in Nokia mobile instrument?


Yes 87 69.9

No 38 30.4

Total 125 100

70%

30%

Interpretation:The above chart which is mentioned about the requirement of internet

facility so, as per the chart 70% people give the positive answer and 30% people are notneed the internet facility in the mobile instrument.


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14. If there is similar mobile instrument of Nokia &would you like to

buy it with well known brand?


Yes 85 68

No 40 32

Total 125 100

68%

32%

Interpretation:In current situation of Tele communication market there are many

different types of mobile instruments are available so here the above diagram describes

that how many people are prefer to purchase the another mobile except the Nokia mobileinstrument, over here 68% people are prefer to purchase the mobile of other well known

brands and 32% people are not prefer to purchase any other companys mobile

instruments.


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15. For which purpose would you like to use Nokia mobile?


Entertainment 78 40.21

Internet 19 9.79

Communication 97 50

Total 194 100

40%

10%

50%

entertainment

internet

communication

Interpretation:The above diagram it shows about the percentage of purpose for

using the mobile so here as per the diagram 40% people are use the mobile instrument for

the purpose of entertaining and 10% people are use the mobile for internet services and

50% people are use the mobile instrument for the purpose of commusation.


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16. Can you search information before purchase Nokia mobile?


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17. Can you prefer the bill to purchase Nokia mobile?


Yes 121 96.8

No 4 3.2

Total 125 100

97%

3%

Interpretation:The above chart shows that how many people are prefer to purchase

the mobile instrument with the bill, so here as per the diagram 97% people are prefer to

purchase the mobile instrument with bill, and only 3% people are prefer to purchase the

mobile instrument without bill.

18. Rate your mobile feature according to your preference?


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Feature 1 2 3 4 Total Percentage

Sound system 93 21 7 4 125 48.5

Picture clarity 75 42 7 1 125 38

Attractive design 72 48 4 1 125 36.5Long life battery 86 36 1 2 125 43.5

sound system, 48.5

pictute clarity, 38atteractive design,

36.5

long life battery,

43.5

0

10

20

30

40

50

60

sound system pictute clarity atteractive design long life battery

Interpretation:The above chart mention the percentage of different feature of Nokia

mobile instrument by giving the ranking system so here the 48.5% people give the firstrank of sound system of Nokia mobile and 38% people give the second rank of pictureclarity and for attractive design 36.5% people give the third rank of Nokia mobile

instrument and the remaining portion is for given the fourth rank of the particular feature

of Nokia mobile instrument.


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FINDINGS:-


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After making the survey on consumer buying behavior for purchasing Nokia mobile

instrument the findings and suggestions are mentioned below as per the survey.

Most of respondents are prefer to purchase Nokia mobile instrument. Because asper the survey 98% respondents are believe that the mobile instrument of Nokia is

in budget and it is easy to operate than the other mobile instrument of differentcompanys.

As per the survey most of the person give the priority and majority to the Nokiamobile instrument.

According to the survey in the current market situation of Tele communication

there are so much competition of selling mobile instruments of different wellknown brands but even though as per the survey the selling of Nokia mobile

instrument are better than other company.

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