main report pond

Consume B ehaviour A nd Attitude Towards Ponds

Chapter – I

INTRODUCTION

Introduction to Beauty.

Why does our skin age prematurely?

Scope of the study.

Aims and objectives.

Methodology.

Limitations of the study.

Sai Sanjeeva Institute of Management. Chitradurga. 1


Chapter IINTRODUCTION

Beauty has an universal language one that transcends all bars of

caste creed and religion every woman has an image of how she wants to

look. An image which she wistfully sighs over every women nurse a

fervent desire for a glowing complesion, sparkling eyes thick lustrous

hair, smooth well mainicured hands, all combined together to reate a

beautiful whole. The desire for a beautiful look can be fulfilled with some

education, a dash of skill, lot of patience and above all an urge to

experiment and innovate.

Beauty plays a very important and vital role in the women’s

life. Because as we move on to the centuries the importance of women

and her beauty also increases and her beauty is considered as her greatest

strength. And the beauty has become more of a necessity than a comfort

or luxury.

But as we all observe our skin gets wrinkled or aged before

attaining the age of 25 or 30. It is due to the environmental pollution,

Dust and many other Factors.

Why does our skin age prematurely?



It is due to the unfriendly environmental factors such as the

harsh sun heavy pollution dust as well as the lack time to follow a daily

skin care regine all contribute to premature aging.

Due to the unhealthy texture of skin our cells gets damaged

which causes an urge of wrinkles which makes our face get wrinkled

before attaining the age of 25 – 30 years.

Each and every woman wants to maintain her beauty for a long

period of time. So, she needs a perfect skin care solution for beauty. So,

she will be always searching for a perfect solution which makes her to get

rid – off her wrinkles and aged skin.

“Pond’s Age Miracle (7 days challenge)” 1st solution which

makes her problem to be solved and make her to get rid off her wrinkles

and aged skin.

In addition to improving skin appearance and reducing signs of

ageing continuous use, “Ponds age miracle” also gives results you, can

see in 2 weeks time. This is because in contains radiance parties and

reflectors to play with light, instantly giving wrinkle skin the appearance

of soft, smooth, even toned fine and radiant and skin. So, now your age

becomes a secret your skin will never give away.

Scope of the study



The scope of this report is restricted to the study of the consumer

behaviour and their attitude towards “Ponds age miracle (7 day’s

challenge)”

The area of the study has been restricted to Challakere and

Chitradurga only. The report gives information in general regarding

attitude of consumer towards “Ponds age miracle”. Because the consumer

have their own taste and preference.

However the survey is conducted on sampling basis, consumer

have been selected on random basis for clienting on random basis

regarding their attitudes and views towards the ponds age miracle/ in

addition to information for the survey secondary data has been collected.

Aims and objectives

To know the consumer behaviour and their “Attitude towards ponds

age miracle”.

To know the popularity of the brand

To know the awareness of the consumers towards ponds age miracle.

To know the customer satisfaction.

To know the quality of the product

To know the competition.

To evaluate the degree of brand loyalty of consumers.

To investigate the actual drawback faced by the product.

To know the sales performance of “Pond’s age miracle”.



Methodology

To achieve the above objectives the following steps has to be

followed.

It refers to means and convention used to workout the problems.

It is the methods for the study purpose.

Source of the data collection

a) Primary Data

Personal Interview conducting the respondents, asking

questions and recording the responses of consumers. Questionnaire has

been issued to respondents to audio unnecessary delay and to make the

filling task easy.

b) Secondary Data:

The information already exist somewhere, has been collected for

another purpose. The sources of secondary data are

Magazines.

Websites view

News paper



Limitation’s of the study

The study is restricted to Challakere and Chitradurga city only.

In this report we study only of a particular and single product.

Non discloser of confidential matters by the company personal.

The information obtained from the consumers may charge with

charging condition.

However we feel that about suggestion and conclusion are practical

and realistic.

The survey has been restricted to 50 respondents.

It can be possible to interview all respondents are consumers

because of time limit.

Interview is of general kind and no depth interview.



Chapter-II

History and Development of Ponds

The pond’s institute was founded in “Utica New York” by a

“Pharmacist” named “Theoren.T.pond” who created the “Pond’s Golden

Treasure”. In 1846, a witch – hazel based wonder product. This beauty

treatment was then introduced as ponds extract in 1886. In 1914. the

ponds cold ream and vanishing cream made its way to the market which

set ponds image as a beauty brand and triggered numerous endorsements

by beauty experts.

In 1987 unilever purchased chessebrough ponds by the 1990’s

Ponds was @ the forefront by leading edge product innovations that

answer women’s unmet skincare needs. Ponds led colour mgmt

development in Asia and pioneered the use of “AHAS” for anti ageing in

the US. These innovations in tune with women’s needs and beauty ideals

have given ponds a strong position in global skin area.

Fifty years and getting younger from Blue peal pomade to age –

defying complex ponds has come a very long way in the Indian skincare

market. If there is one international brand that has become a truly Indian

one. It is ponds.

It entered, India as cheese borough ponds in 1947, selling

Vaseline Blue seal pomade and Vaseline Hair Tonic. The ponds brand,



however, was introduced in 1955. Pond’s then went on to become a

public limited company in 1978. It came into the unilever fold when the

unilever group through unichem followed acquired its parent. Cheese

Borough pond’s of the US in 1986.

Pond’s also has a significant presence in the cold pond’s all day

oil control cream ( worth about Rs.80 crores), with pond’s cold cream and

pond’s all day oil cream. The former leads, with chormis (From Colgate –

Palmolive) and Nivea ( From J L morion) following closely. The other

well – Known brand with pond’s is Vaseline, which is synonymous with

petroleum jelly. The other products under the Vaseline brand name

include lip guard, and heel Guard.

Pond’s India Ltd is also a major exporter of mushrooms. Shoes,

leather products and thermometers. Ponds exports his branded products to

neighboring countries like Bangladesh. Pakistan, Africa, Srilanka, where

they are out from the competition in the skin case products. Pond’s

successfully acquired the market share in the poor countries.



Chapter – III

Company Profile

Introduction to Hindustan unilever Ltd.

History of HUL

Growth of HUL

Business categories



Chapter III

Introduction to Hindustan unilever Ltd.

The Hindustan lever limited was incorporated in 1956. It’s

earlier name was “Lever Ltd”

51% of its shares are held by unilever Ltd which has its head

quarters in London and Amsterdom (Holland). It is the only company,

which has two head quarters. Public and other financial institution holds

49% of its shares.

The HLL has chairnan and Board of directors. Different director

head the different product units. The various production departments of

the company are as follows:

Personal products

Plantations

Food and beverages

Chemicals and Agriculture

Ice creams

Soap and Detergents

Each department is in the control of a particular director. Under

each director there are general sales manager. Marketing controller,

producer, manager, sales manager etc.



Pond’s established two of its strongest brands Dream flower talc

and cold ream over a period of time. One objective that spurred pond’s on

was its relevance to the consumer. It saw specific consumer needs and

satisfied them. Indian women wanted basic skin care products, and

pond’s gave them Dream flower talc and cold ream. Another reason why

pond’s has become such a strong brand is because it has been around for

long and knows that Indian women want.

Pond’s has realized that its fore competence lies in skin care. It

knows that Indian consumer is one who wants quality @ an affordable

price.

The HLL is divided into four region i.e.,

1) Delhi

2) Mumbai

3) Chennai

4) Kolkatta

A regional manager where is in change of the entire branch or

region head of each region.

There are regional sales manager for an individual profit center.

Each region is divided into different areas examples Chennai region is

divided into different branches or areas such as Karnataka sales areas,

kerala sales areas, and tamilnadu sales areas.



History of HLL

In the summer of 1888 vieitas to the kolkatta harb, or noticed

rates full of sunlight soaps bars, embossed with the words. Made in”

England by lever Brothers” with it, began an era of marketing branded

and packaged vass consumption Goods (PMEG). Leading in 1933, to the

formation of lever Brothers India limited, and family Hindustan lever

limited in 1956.

Our vision is to meet the every day needs of people every where.

It is this vision that in spines our 41000 employees, including 1550

managers.

With brand which today are house hold names in our portfolio,

HLL are the leaders in Home and personal care products and foods and

Beverages. All of which makes us Indians largest packaged mass

consumption Goods (PMLG) company.

In 1888, less than 4 years after “willian Hesketh lever” launched

sunlight soap in England his newly founded company, lever Brothers

started exporting the revolutionary laundry soap to India.

By the time the company merged with the Netherlands – based

margarine unie in 1930 to form unilever. It had already carved a in the for

it self in the market of India. co – incidentally margarine unie also had a



strong presence in India to which it is exported vanaspati (Hydrogenated

edible fat).

A year after the merger, unilever set – up the Hindustan

vanaspati manufacturing company its first subsidiary in India and went on

to streng then its position by establishing two more subsidiaries lever

Brothers India Ltd and united traders limited, soon after words. The 3

companies, with marketed soaps, vanaspati and personal product, merged

in 1956 to form Hindustan lever in which unilever has a 51% stake.

Our deep roots in local cultures and markets around the world

are our unparalleled inheritance and the foundation for our feature

growth. We will bring our wealth knowledge and international expertise

to the service of local customers truly multi local multinational.

This is uni levers road to sustainable. Profitable growth for our

business and long term value creation for our share holders and

employees.

Growth of Hindustan lever

In 1888 lever soap. “Sunlight” introduced in India through imports

In 1918 vanaspati (Hydrogenerated edible fat) launched through

Imports .

In 1930 unilever reated through the merger of lever Brothers UK

and margarine unite. Netherlands.



In 1931 unilever registers company in India Hindustan vanaspati

manufacturing company ( HVM) for local manufacture of

vanaspati

In 1933 lever brothers India limited (LBIL) incorporated in India to

manufacture soap.

In 1935 united traders limited (VTL) incorporated in India to

market personal products.

In 1956 the 3 subsidiaries, HVM, LBIL and VTL merge to form

HLL.

In 1958 Hindustan lever research centre star-18 functioning.

In 1970 chemicals complex commissioned @ Holdia, west Bengal.

In 1993 Hindustan lever limited largest completion. Tata oil mills

company (TOMLO) mergers with the company.

Erst while Brooke Bond India acquires kissan Business from

Cadbury.

Doom Dooma and Tea Estates plantation Divisions merged with

Brooke Bond.

Brooke Bond and Erst while lipton India merge to form Brooke

Bond liption India limited.

In 1994 HLL and US-based Kimberley Clark Corporation form

50:50 joint ventures, Kimberley – Clark lever limited.

In 1995 Hindustan lever limited and India cosmetics major, lakme

Ltd.

Form 50:50 joint venture, Lakme lever Ltd.

Hindustan lever limited acquires quality and milk food 100% brand

names and distribution assets.



Hindustan lever limited and US-Grade S, C. Johnson and Son Inc

form 50:50 joint ventures, lever Johnson (Consumer products)

Pvt.Ltd.

In 1994 Hindustan Lever limited Soaps and detergent sales cross

one million tones.

In 1996 Hindustan lever limited and associate, Brooke Bond

Lipton India limited, India Biggest in Food and Beverages merge.

In 1998 Group – company ponds India Ltd, merges with Hindustan

lever limited. Hindustan lever limited acquires lakme Brand

factories and lakme Ltd.is 50% equity in lakme lever Ltd.

Hindustan lever limited acquires manufacturing rights of quality

ice-cream. Appellate Authority of Government of India observes

HLL of insider trading charges, made by SEBJ in 1997, in the

BBLIL merger.

In 2000 HLL acquires modern Foods, the first public sector

company to the Government of India.

In 2001 HLL has entered virtually every arena in the fast moving

consumer goods. History market through organic growth,

diversification, mergers and acquisitions. How me get today, the

company markets more than 110 brands, in 950 lacks, India’s

entire urban population and about 50,000 villages. A satellite –

based system supports supply chain management.

In Feb 2007 the company has been renamed to Hindustan unilever

Ltd to strike the optimum balance b/w maintaining the heritage of

the company.

India’s largest FMCG co; HLL has unveiled a new corporate

identify represented a new logo and also a new name Hindustan

unilever Ltd.



Business Categories:

This vision made us India’s largest packaged mass consumption

goods company with leadership in home and personal care products and

foods and Beverages.

We are the country’s largest marketers of soaps, detergent, and

house hold care products.

Our expertise in personal products makes us the leader in

shampoos, skin care products, and colour.

Cosmetics, deodorants, and fragrances.

In foods and beverages, we remain undisputed market leaders in

Tea, processed coffee, branded wheat flour, tomato products, ice-creams,

jams and squashes.

We are also one of the country biggest exporters and have

earned the distinction of a super star trading house. Our exports are

branded soaps and detergents personal products, tea and coffee, basmati

rice, castor oil and its derivatives meals/ extractions, and marine products.



CHAPTER – IV

PRODUCT PROFILE

INTRODUCTION

SPECIAL FEATURES OF PRODUCT

TYPES OF PRODUCTS



Chapter – IV

Product profile

Introduction

After years of ground breaking research, pond’s introduces

“Pond’s age miracle”. In addition to improving skin appearance and

reducing signs of ageing with continuous use pond’s age miracle also

gives results you can see in a week time.

Special features of pond’s miracle

Increasing the skin cell rejection process

Stimulate the growth of collage in your skin.

Hold your skin cell together and shielding you from overexposure

to the sun and its ultra violet rays

Preventing harmful damage to the collagen and elastin fibers,

resulting in fine line and wrinkles.

Types of product

a) Pond’s age miracle Make – up Remover



Before you can get wrinkles out of your skin, you’d have to start

with removing the impurities on its surface. Pond’s make – up remover is

packed with a deep – leaning formula to remove all signs of make – up

dirt and oil to give you leaner, younger looking skin.

b) Pond’s age miracle social foam

To prevent signs of ageing, keeping your skin lean is probably

the most important thing pond’s age miracle social foam with its gentle

lather leans your skin of unwanted oils and impurities that you encounter

during the day.

c) Pond’s age miracle Toner

After keeping your skin clean revitalizing it is necessary. Pond’s

age miracle toner gives you firmer skin by invigorating it.

d) Pond’s age miracle cream

The most effective way to looking younger pond’s age miracle

cream is clinically proven to visibly reduce fine lines and wrinkles in

just 1 day along with filtering the harmful rays of the sun.

e) Pond’s age miracle serum

Enriched with a high concentration of CLA and a light quick –

absorb formula. Pond’s age miracle serum refines your skin’s texture for

targeted results.



f) Pond’s age miracle eye cream

Pond’s age miracle eye cream visibly reduces wrinkles and dark

circles under the eyes, the area that is most vulnesable to ageing signs. It

also nourishes the skin thoroughly.



CHAPTER – V

DEALER PROFILE

INTRODUCTION

LOCATION

AREA COVERED

OBJECTIVE

PROFITABILITY

DISTRIBUTION STRATEGY



Dealer Profile

Introduction:

The person by name “Pradeep” He entered into business field by

taking dealership of HLL in the name of Pradeep Stationary in the year

1988. with the capital investment of 20,000 Rs.

Location :

The complete address of Pradeep Stationary is as under.

Pradeep Stationary

S.R.Steel Building.

Oppsite Nilakanteshwara Temple.

Holalkere Road

Chitradurga-577501

Area covered:

The Pradeep Stationary has its distribution in an around

Chitradurga and Challakere city. Depend upon customers demand.

Objective:

The main objective of the Pradeep Stationary is to meet the

customers demand at well in time and also to provide better and



international products to customers. So that the customers are fulfilled by

the service provided.

Profitability:

The profit earned by Pradeep Stationary for a year is 2.5 lakh

and it may be not exact. Because the profit depends upon the sales

performance. If the sales is high then the profit will be high or otherwise

less.

Distribution Strategy:

The distribution aspects of the traders are very simple. They

place an order to the representatives who is made available from the

company from here the goods are distributed to the sub dealers and local

shops or retailers in the city and surrounding’s

The following figure shows the distribution

Pradeep Stationary

Retailers

Consumers



M/S Pradeep StationaryTrading and profit and Loss a/c for the year ended

31st March 2009.

Particulars Amount Amount Particulars Amount Amount

Opening stock Purchase a/c HLL purchase a/c

Monet purchase a/c G.P c/d

193571

7450315104831372516

By sales a/c HLL sales a/c Monet sales a/c By losing stock in hand

7543839116776

460618



Salary a/c

Rent a/c

Professional a/c

Shop insurance

Vat registration fee

Bank charges

Copy raft

Discount allowed

Electricity charges

Telephone charges

Interest a/c

Road tax Printing and stationaryDep : on assets

Net profit

8121234 By G/P (b/f)By Discount received

8121234372516

69279

98000

31250

1500

166

500

5411

3927

7562

8169

5819

2538

24620

5240

89433

441795 441795

M/S Pradeep Stationary

Balance Sheet as on 31/03/09

Liabilities Amt Amt Assets Amt Amt

Capital a/cRaju 471666

Fixed Assets Computer peripherals

29320



Drawings LICOther

Net profit

Bank o/D a/c Suthi van loan a/c Suresh Najappa Taridere Sunandappa Ajampura Ajampura RajuShanthanuna

Current liabilities Rent Rates and taxes

Sundry Dr’s Rajkumar

2253736223 58760

Hero Honda Maruthi van’s

Current Assets Closing stock in hand Deposits Sundry Dr’s Cash in hand

Bank a/c Bank of Barods Canara Bank

12954244614

28688

611565

460618100010299029976

16550431

119901785001900025000114301950011500011500018000

412906

157660

7343

7126

898456 898456



M/S Pradeep Stationary

Pradeep capital a/c

Particulars Amt particulars Amt

To Balance c/d 471666 By balance (b/f)

By diff value of

o/s

461935

9731

471666 471666



CHAPTER-VI

CHITRADURGA PROFILE

INTRODUCTION

POPULATION AND OCCUPATION

RESOURCE BASE OF THE DISTRICT

SOCIO ECONOMIC INFRASTRUCTURES OF THE

DISTRICT

INDUSTRIAL AREAS AND ESTATES

TRAINING INFRASTRUCTURE



CHAPTER –VI

CHITRADURGA – PROFILE

6.1 INTRODUCTIONPREAMBLE

Chitradurga is fort city with historical background. District has

number of tourist places like fort of regime of pale gars covering

Anebaligu, Rangaina Bagilu, Onake Obavvana Kindi etc., district has

other historical place like Halumaheshwara, Sri Ranganatha Temple, Grur

Thipperudra Swamy Temple, at Nayakanahatty etc.,

District has rich resources like lime stone, manganese etc.,

agriculture and horticulture resources like maize, mower, Ravi,

groundnut, oninon, coconut etc., district has traditional artisans engaged

in wool weaving, silk weaving, silk weaving and handicraft. Challakere

taluk of the district is popularly known as oil centre of Karnataka, since

good many number of oil mils, solvent extraction plants are located, The

district has good number of training center and network of APMC’S for

items like groundnuts, maize, sunflower, area cent and oil seeds. District

has good yield of coconut and as such number of coir industries are

located district has other industries like cement plants, cotton ginning

etc., district has number of traditional silk weaving artisans and wool

weavers.

OBJECTIVES OF THE PERSPECTIVE PLAN

Following are the objectives of perspective plan.



To analysis sent resource base of the district including natural, human

resources and to study the utilization of resource to explore further

variable industries.

To study the existing industrial infrastructure facilities and to identity ad

to study future scope for development of infrastructure facilities.

To identity demand based industries that can be established including

vendor development and ancilliarisation.

Scope of perspective plan

The prospective industries have been suggested perspective plan

2001-2005 in all the taluks of the district covering number of rights

investment and employment generation. The SWOT analysis has been

made in regard to suggest the suitable industries.

SALIENT FEATURES OF THE DISTRICTSOIL

District has red soil spread over challakere, chitradurga tauks,

suitable for Ragi and other dry crops including sunflower, red sandy soil

is also esisting at Hiriyur, Hosadurga and part of chitradurga and

Holalkere taluks suitable for coconut, groundnuts, sunflower, areca nuts,

medium black soil is found in chitradurga and Holalkere taluks suitable

for cotton and sunflower.

CLOMATE AND RAIN FALLDistrict is located in southern part of deccan plateau with hot

summer temperature raining from 35 to 45c and low rain fall ranges from

450mm to 480mm per alum. Hence most of the taluks of the district are

facing repeated draughts: wind is moderately high during south west



Manson. There are number of wind mills installed in chitradurga and

Hiriyur producing electricity at economical rate.

RIVERThe district is not having any perennial water resources farm major

rivers, Vedaathi reiver flows in Hiriyur taluk and a reservoir has been

built at Vani Vilas pura.

There are number of streams like chinnahagari, suvarna Mukhi, Sajjan

hallu joining to Vedavathi River.

COMMUNICATIONDistrict has national highway number-4 of passing through Hiriyur

to chitradurga and national Highway No.13 passingthrough chitradurga

and Holalkere. The Broadway railway lines connect Chitradurga and

Rayadurga through challakere and Molakalmur.

Further Chitradurga is connected to chikkajajur junction.

6.2 POPULATION AND OCCUPATIONThe main occupation of people of the district is agriculture and

allied activities. The other occupation includes service activities including artisan and rural industries

Crop Distric has rich agriculture poduces like Ragi, Maize, Groundnut

and horticulture yields like coconut, areca nut, sunflower and verities of

fruits and vegetables.

Challakere is oil centre having number of oils mills and solvent

extraction plants. The rich growth of onion, Tamarind and papaya has

scope for selling up of agroprocessing industries similarly the rich growth

of coconut in Hosadurga, Hiriyur and Chitradurga have good scope for

coin based industries.



MineralsDistrict has rih limestone deposits and as such number of cement

plants has been set-up Hosadurga Taluk.

6.3 RESOURCE BASE OF THE DISTRICTThough the district is coming under draught prone area – ample

agriculture and horticultural crops are growth because of fertile land. The

district is rich in natural mineral resources there is good strength of

animals. The sericulture production is also increasing; Human resource of

the district is remarkable. Hence all these sound resources have supported

for the working existing industries and have given scope for future

industrial developments.

AgricultureIn chitradurga district main agriculture crops grown are Ragi,

Maize, Jowar, Groundnut, and Sunflower. Based on these crops

agriculture produce processing industries like cleaning and packing of

Ragi-Ragi malt (energy food). Maize, Rava, Maize corn flakes, maize

starch, maize corn oil, and poultry feed and other edible oil industries

could be set up. There is sufficient quantity of agriculture waste after

processing of agriculture produces which could be made use of in bio-

Mass manufacturing units like Briquette fuel. The agriculture resources of

the district covering area under production and yield Taluk wise have

been given in the Annexure-I.

HorticultureThe main horticulture crops grown in the district grouped under

fruits and vegetables. Spices and plantations, major food crops are

papaya, mange, sputa, pomegranate, and banana etc., The important

vegetable crops include onion, chilies and tomatoes, The spices and



plantation corps are tamarind, coconut, areca nut etc., and the details of

horticulture resources of the district are given in Annexure-1.

Based on rich horticulture crops food based industries like onion

dehydration cold storage for vegetable and fruits processing and canning

pectin from papaya, tutu fruity, banana chips etc., industries could is

widely grown in the district hence coconut oil desiccated coconut

powder, coconut shell powder and coin based industries could be set up

tamarind paste, tamarind concentration, tamarind seed decorticating

tamarind seed search industries could also be set up at present here a few

areca processing industries further scented battle nut could also be set up.

Sericulture In chitradurga district mulberry crop is grown in 406 hectare. Post

cocoon activities like silk, filature units, reeling units, multi end units

have been set up further. There is large number of handloom weavers on

silk weaving activity, particularly sincerer, rated in Molakalmuru Taluk

sericulture department has proposed introduction of new technology and

infrastructure facilities to enhance production. The department has also

set up sericulture complex at chitradurga consisting of facility for both

production and training.

Animal HusbandryThe district is having good strength of animals which reflects on

determining the main occupation of the rural populations, agriculture and

the allied activities at present milk supply is from Karnataka Milk

federation, shimoga. Based on the present production of the milk separate

milk union could be set up in chitradurga and thereby established in

Hosadurga and B.G. Kere in Molakalmuru Taluk. There is tremendous

scope for encouraging mini milk dairy and packing units, cattle filed unit.



The dry belt of the district is having enough scope for poultry faming

activities.

Minerals The major minerals resources of the district are line stone,

manganese, iron ore etc., There are already four mini cement plants set up

in the district. There is scope for selling up of units based on cement as

raw materials, manganese are could be pulverized and transported for

further processing I other parts of the state.

Human Resources District has rich human resource covering the students coming out

of college’s farm different disciplines. Technical institution, Training

centre and experts from research centre, non government organization

etc., every year, strength of students coming out of colleges, professional

and vocational institutions are as under.

Students from colleges (BA/BSC/B.Com) 10,900Students from Engineering Colleges 300Students from Dental college 150Students from Polytechnic 350Students from Women ITI 200Student from job oriented course 2500Trained candidates from RUDSETI 500Trained Beneficiaries from ATI and DITC 100Vishwa/PMRY Candidtes for self employment 900

The above human resources have the scope to set up industrial

enterprises and self employment units. The district is known as self help

group district. There are five thousands self help groups engaged in

economic development, regular entrepreneur awareness/developments

programmed are being conducted by the institutions like DIG, CEDOC,



RUDSETI and NGO’s like MYRADA, GRAMA, GREEN, GUARD,

PRAYOG etc.,

6.4 SOCIO ECONOMIC INFRASTRUCTURES OF THE DISTRICT

The district has adequate infrastructure facilities like roads,

transport, communication, power and industrial area/ estates/ finance,

marketing, Further sufficient socio- economic infrastructure like health,

education, hotel, police, commerce and training are also available.

Transport RoadsTwo National Highway is passing through the districts. They are

National Highway No.4 i.e. POONA to BANGALORE and National

Highway No.13 i.e. SHOLAPUR to MANGALORE. The taluk,

headquarters, holies and villages, are well connected to the district head

quarters though state highway and district main roads.

RailwaysChitradurga is connected to chikkajajur railway junction a who

connects to POONA to BANGALORE route Chitradurga to Rayadurga

railway line is passing though Challakere Malakalmuru of the district and

further connected to BELLARY to GUNTAKAL enrooted to other parts

of the country.

Communication - Posts and Telegraphs and Telephones.

Chitradurga has adequate communication system such as posts,

Telegraphs and

Telephones. The details are under.

Nos. of post offices 307

Nos. of Telegraph offices 155

Nos. of Telegraph Exchanges 78



Nos. of Telegraph ones 16876

Power

In the district 1245 number of villages has been electrified and 922

nos. of inhabited villages, the details of pump sets energized distribution

station/receiving stations (MUSS) etc., are given as following.

Sl. No. Taluk Nos. of villages Clarified

Nos. of I.P. Sets energized

Nos. of Distributions stations

I Challakere 266 11625 6 X 45.3II Chitradurga 252 5500 8 X 66III Hiriyur 157 8341 10 X 83IV Holalkere 220 6540 5 X 26.9V Hosadurga 265 3793 3 X 23.8VI Molakalmuru 85 4737 5 X 28.2

In the district there is only one receiving station with capacity of

220 MVA from Sharavathi receiving station, Hiriyur. The details of

power line location, demand, future plan etc.

Wind Mills

In the district wind has maximum velocity throughout the seasons

due to geographical location. At present windmills have been installed

generating 21.74MW.

6.5 INDUSTRIAL AREAS AND ESTATES Industrial Areas

Karnataka Industrial Area development Board (KIADB) has developed OWE

industrial area at Kelgo Extension in Chitradurga. The details of development allotted

and infrastructure provided given below.

Sl.No Particulars Extent No.



1. Area acquired 85.93 acres2. Area developed 70.87 acres3. Area utilized for roads

and civic amenities15.06 acres

4. No. of plots developed 875. No. of plots allotted 826. No. of vacant plots 57. Water supply 41,0001 trsaday8. Power supply 7.79MVA

Health and family welfareThe Health and Family welfare development has developed

infrastructure facilities for providing health service the district. The details of service facilities talukas wise are as under:

Sl. No.

Details Challakere Chitrdurga Hiriyur Holalkere Hosadurga

1 Govt. Hospital

01 01 01 01 01

Nos. Govt. Hospital Bed

50 450 100 50 30

2. Nursing Homes Nos.

21 69 21 08 15

Nursing homes bed strength

24 210 55 24 00

3 Primary Health Centers

11 10 13 07 06

Nos. P.H.C. bed strength

66 60 78 42 36

4 Primary health unit Nos.

02 06 07 06 06

5 Dispensaries family welfare centers

13 06 05 04 07

Main centers

06 06 07 05 04



6 Family welfare centre

61 55 55 64 53

Trade, Commerce and Marketing

In Chitradurga District in each Taluka main regulated market for

agriculture produce market (APMC) sub-markets are operating for Agro

Horticulture produces, animals etc., the details are given below.

Sl. No.

Details Challakere Chitrdurga Hiriyur Holalkere Hosadurga

1 Main market

01 01 01 01 01

2 Sub Market

01 03 01 01 01

3 Turn Over

9069 15871 2334 7628 1366

4 Go down under NCDC Scheme

15 33 22 14 12

The chamber of commerce and Industries, Challakere is assisting enter

premiers in trading commodities. At present the chamber has testing

centre for oil and cake, which enables the enter traders for sale and

manufacturing of oil seeds, oil cake etc,

Co-operate Societies and USSN

There are 541 Co – Operative Bank Brakes i.e. Chitradurga

Gramma Bank, Branches 8 district central Co-Operative Bank Branches

and 6 primary co-operative Agriculture and Rural Development Bank

Branches. The Taluku wise details are as under.

District Annual Credit PlanSl. No.

Details Challakere Chitrdurga Hiriyur Holalkere



1 Commercial Banks

06 15 08 07

2 Rural Banks 15 21 13 113 District Central 01 03 01 014 Primary

Cooperative Agriculture and Rural Development Bank

01 01 01 77

The total credit requirements in the district for the year 2001-02 has been

approved for Ts. 177.71 crores covering Rs.10,44 crores for industries

sector including artisans, rural industries, tiny and small scale industries

under not forum sector.

Training InfrastructureIn The district department of industries and commerce has set up

artisan training Institution ( ATI ) and district industries Trailing

Institution ( DITC ) for imparting Training in skill development Viz in

Artisan Training Institution the crafts includes black smithy, Carpentry,

coir woolen and cotton weaving and in DITC electrical automobile,

Plumbing and sanitary, bore-well and IP set repair and cotton weaving.

RudsetRural development and self Employment training Institution under

joint sponsorship of Sri Dharmastala Majunatha Swamy Education Trust,

Canara Bank and Syndicate Bank has set up in the year 1989-90. The

institute has training facilities of rate trainees for skill up graduation to

the rural artisans and EDP programs are being conducted. The training

crafts includes motor rewinding T.V./ Radio repair, Readymade

Garments, Photography, Computer, D.T.P beauty parlor.

Education



There are number of educational institutions including

professional, technical in the various taluks of the district and details are

given below.

Sl. No. Details Challakere Chitrdurga Hiriyur Holalkere1 No. of Primary

Schools332 389 296 256

2 Nos. of high schools

79 83 55 37

3 No. of PU colleges

11 13 09 10

4 No. of Engineering Colleges

00 01 00 00

5 No. of General educations

07 09 05 02

6 No. of Polytechnics

02 01 00 00

7 No. of Dental College

00 01 00 00

KIADB is proposing to further acquire 150acres of land of Matada

Kurubarahatty village besides NH-4 in Chitradurga Taluk and 50 acres

each in Challakere, Holalkere and Molakalmuru taluks with a view to set

up new Industrial areas

Industrial Estates

Karnataka state small industrial development corporation

(KSSIDC) has set up three industrial estates in the district viz chitradurga,

Hosadurga and Hiriyur. The details are given below.

Sl. No. Particulars Chitradurga Hosadurga Hiriyur1 Total area

acquired (in acres)

10 9.75 18.75

2 No. of Sheds constructed

36 16 08



3 No. of Sheds allotted

36 16 05

4 No. of plots developed

16 37 -

5 No. of Plots allotted

16 10 -

6 Water supply (ltrs/day0

25,000 15,000 1,000

7 No. of street lights

14 8 5

8 Power supply (in HP)

400 250 200



CHAPTER – VII

CONSUMER BEHAVIOUR

INTRODUCTION

IMPORTANCE

SOME OF THE IMORTANT DEFINTION

DETERMINANTS



CONSUMER BEHAVIOUR

7.1. INTRODUCTION:

Behaviour is a mirror in which every one shows his or her image.

Behaviour is the process of responding to stimuli consumer behavior is to

do with the activities of individuals in obtaining and using the good and

requires the process where by individuals decides whether what when

where, and from whom to Purchase goods and services.

Consumer behaviour is comparatively a new field of study. It is on

attempt to understand and product human action in the buying role. It has

demand growing importance under market oriented as consumer oriented

marketing planning and arrangement. A Consumer behaviour is all

through the physical social and psychological behavior of evaluates

purchase.

7.2. IMPORTANCE:

The importance of the consumer in our economic society has long

been recognized Economic theories for more than a century have



emphasized the fundamental proposition that economic endeavor is bait

round the production of goods and services for the satisfaction of human

needs and wants.



7.3. SOME OF IMPORTANT DEFINITION

1. A consumer behavior is basically social in nature. Hence social

environment play an important role in shaping buyer behavior.

2. The process where by individual decide whether what when where

and from to purchase goods and services.

3. Buyer behaviour includes consumer and industrial buyer

behaviour.

4. Buyer behaviour involves both individual psychological process

and group social process.

5. Buyer behaviour includes communications purchasing and

consumption behaviour.

Consumer behavior includes the acts of individuals directly

involved in obtaining and using economic goods and services including

sequence decision process that proceed and determined these acts. Actual

purchase is only a part of the decision process. In buyer behavior we

consider not only why how when where and under what considerations

the purchase was made understanding of the buyer behavior is essential in

marketing planning and programme. Determinants of Buyer behavior.

Buyer behaviour are the process where potential consumer are

subjected to various stimuli. The customer is regarded as a black base as

we can not sea what is going on in the mind. He is responds to the

stimulating or inputs and may purchase some products or services of



interest to the marketing management. The model of buyer behaviour is a

stimulates response to model.

He may be decision view of buyer behaviour they are.

1. Inputs

2. Processing

3. Outputs

4. Feedback loop

7.1 DETERMINANTS

Buyer behaviour are an orderly process where by the consumer

increase with his or hour environment for making a purchase decision on

products. The determinates of consumer behaviour can be grouped into

three major caption namely. Economical ,physical and psychological.

I. ECONOMICAL DETERMINANTS

Economic scientist were the first among social scientist to study

consumer and their behaviour and products the details about the solution

to the consumer and consumption problem the basic economical

determinants are.

1. Personal income assets

2. Family income

3. Consumer income expectation



4. Consumer liquid Asset

5. Consumer credit.



1. PERSONAL INCOME: One’s income is the rewarded for one’s

economic effects income means purchasing power when we talk of

income in marketing sense; we are more concerned with disposable

income and dictionary income.

a) Disposal Income: Is the amount of money that a consumer

has at his disposal for spending or saving or both.

b) Discretionary Income: Is the incomes which is available

oater meeting the basic needs of living. It is residual disposal

income left after meeting all the expenses essential to

products a minimum subsistence needs to a family.

2. FAMILY INCOME: When a consumer is a member of a joint Family

the buyer behaviour is influenced by the family income rather than the

individual income. It does not mean that one cam ignore the individual

income, for family income is he aggregate of individual income of all

members of family.

3. CONSUMER INCOME EXPECTATION: In many times it is the

future income expectations of the consumer that influences such

consumer behaviour. It is the optimum or the pessimism about

consumer income that determines the level of current spending.



4. CONSUMER LIQUID ASSET: It is consumer liquid asset position

that influences the consumer behaviour liquid assets of consumers are

the asset held in the money or near money forms of investments. The

best expulse of the kind are hardest-bank balance bank deposits shares

and bonds and saving certificates.

5. CONSUMER CREDIT : Availability or paucity of consumer credit

has its impact on consumer buying behaviour consumer credit is

facility- extended by a markets to post pone the payment of products

bought to some future date.

II. PSYCHOLOGICAL DETERMINATION :

1. MOTIVATION: Motivation is the way of behaviour. It is

intervening variable between stimulus and response and a governing

force of consumer behaviour motivation refers to the drives urges

wishes or desires which initiate the sequence of event known as

behaviour as defined by professor M.C. Bunk. Therefore it can be

conscious or unconscious rational emotional or emotional positive or

negative. These motives ranges form were biological designees likes

hanger and this to them most advanced scientific pursuits like

lending on the moon or mars.



2. PERCEPTION: Marketing management is concerned with the

understanding of the process of perception because perception leads

to thought and thought leads to action perception in the process.

Where by stimuli are received and interpreted by the individual and

translated in to a response. Perception is a selection process. It is

interpretation of information to select a response to a stimulus our

eyes and mind seek out or read only information sources that interest

us. Further more if we do not what we perceive, we after distort or

modify if to suit ourselves. Perception has its own impact on

consumed behaviour they are.

1. Perception and communication

2. Product and brand perception

3. Price perception

4. Store perception

5. Perceived risk

3. Learning: All the theories of consumer behaviour have been defined

learning means any change in behaviour which comes about as a result

of experience. Learning is the process of acquiring knowledge

consumer behaviour is a process of learning to the consumers past

experience. Learning is defined at all charges in behaviour that result

from previous experience. And behaviour in similar situation. It refers

to a changes in the behaviour or reasoning thinking information,

processing and of course perception. The process of learning is made

up to is stages they are.



1. Drive: A Drive is a strong internal stimulus which implies action

when it is derided towards a drive reducing object it’s become a

motive.

2. Cue: Cues are weak stimuli will determine when the buyer will

respond.

3. Response: It represents the order to fulfill the drive or the need

which we acting as a strong stimulus.

4. Reinforcement : It is the response reward the food items or soft

drinks stiles the hunger or the thirst when reinforcement happen the

response may be duplicated reselling in habit formation of

reinforcement result in of learnt habit.

7.5 ATTITUDE:

The concept of Attitude occupies a central position in the consumer

behaviour studies in particles and social psychology in general because

attitude measurements help in understanding and perdition of consumer

behaviour. Attitude refers to a predisposition to behave in a particular

way when presented with a given stimulus and the attitude towards

people places product and things can be positive or negative or favorable

or unfavorable. Attitude develop gradually as a result of experience they

emerges from interaction or a person with the family, friends, and

reference group, individual acquire attitudes from several sources but the

point to the stressed in that the attitude are acquired but inherited.



COMPONENTS OF ATTITUDES:

The understudying and use of attitudes is clears when they are

perceived as having there component they are.

COGNITIVE:

The cognitive components consists of the individuals beliefs or

knowledge about the objective many believes about an object thing or an

even whether it is yodel or necessary or unnecessary or useful or useless.

Many believes about the attributes are evaluative in nature that is

high attractive reliable lower etc. more the positive believes more

favorable the over all cognitive components is presumed to be.

1. Attitude: The feeling component refer to what an individual feel

about the object thing or on event whether it is pleasant or

unpleasant. Tasty or tasteless. It pertains to individual motion and

often expressed as likes good or bad.

2. Cognitive: Components is how as individual response to the object

thing poor an event. It is based on the other two components and is

related with his behaviour each of 3 attitudes components very

according to both the situation and the person.



3. Personality: The word personality is used to refer to the capacity

of a person. For popularity concept. Its primary features are self-

concept roles and levels of consciousness. The self concept refers

to how a person seas himself and how be believe other to see him

at a particular him. This means that an responds with certain

amount of consistency to similar stimuli.

7.6POST PURCHASE BEHAVIOUR:

After all the produce the consumer will experience some

level of satisfaction or dissatisfaction. The consumers will also

engage in the post purchase action and produce uses of interest to

the marketer. The marketers job does not end when the product in

bought but continues in to the post purchase period.

If the product performs falls short to customer’s expectation,

the customer in disappointed if it exceeds expectation the

customers is satisfied if it exceeds the customer delight. These

feeling make a different in whether the customer buyer the product

again and talks favorable or unfavorable or about the product to

other customers.



CHAPTER – VIII

CONSUMER ATTITUDE

CONSUMER BEHAVIOUR AND GENERAL ANALYSIS OF

SURVEY

EACH ELEMENT OF THIS DEFINITION OF IMPORTANT

FACTOR AFFECTING BEHAVIOUR

THE CONSUMER BUYING PROCESS



CONSUMER ATTITUDE

8.1. CONSUMER BEHAVIOUR AND GENERAL ANALYSIS OF

SURVEY:

Buying behaviour is complex and dynamic consumer buying

behaviour refers to the behaviour of final consumption consumer around

the world very tremendously in age income. Education level and tastes.

They also buy an incredible variety of goods and services.

How these diverse consumer make their choice among various

products embraces and fascinating array of factors. It is the attempt to

understand and predict human action in the buying role. It has assumed

growing importance under market oriented / customer oriented marketing

planning and management.

A mutuality of interest has been recognized between consumer and

producer. Many business consumers have therefore been giving greater

through to the study of consumer needs.

Consumer behaviour can be defined as all physical social and

psychological behaviour of potential customer as they become all are to

evaluate, purchase , consume and all other above goods and services.



EACH ELEMENT OF THIS DEFINITION OF IMPORTANT:

1) Buyer behaviour is involves both individual process and group

process.

2) Buyer behaviour is reflected from awareness right through post

purchases evolution indicating satisfaction or non satisfaction from

the purchases.

3) Buyer behaviour includes communication, purchase and

consumption behaviour.

4) It includes both consumer and business buyer behaviour.

8.2. FACTOR AFFECTING BEHAVIOUR:

Consumer purchases are influenced strongly by cultural, social,

personal and psychological characteristics. Cultural factors exert the

broadcasts and deposit influence on consumer behaviour. Culture is the

most basic cause of a persons wants and behaviour culture it is the set of

basic values, perception wants and behaviour learned, by a member of

society from family and other important institution. Social factors like

small groups, family and social roles and status influence through buyer

and social roles and personality is aspersion distinguishing psychological

characterized that has to relatively consistent and lasting responses to his

or her own environment. It is usually described in terms of fruits such as

self confidence, dominance, sociability autonomy, defensive etc.,

adaptability and aggressiveness. Buying process in to be observed before

consumer behaviour is analyzed understanding the buying process is the



part and parcel of buyer behaviour. Buying process that begins well

before a product is brought and extends well beyond that. Buying process

represents a problem solving approach. It is a decision making process

leading to buying decision on the part of consumer.

8.3. THE CONSUMER BUYING PROCESS IS A 5 STEP

ACTIVITY:

1) Need Recognition:

Need Recognition is the awareness of the want or desire or a

consumption problems without whose satisfaction the consumer feel

restless, wants arise either due to internal Stimulus or external

stimulus. A stimulus is to be satisfied.

2) Information Search:

Consumer interest is indicated in the will consumer willingness to

seek further information about product or services. Since these are

varieties of products and they seek to have maximum satisfaction,

friends, relatives, advertisement, neighbours dealers etc.

3) Evaluation and Intention :

Evaluation it is stage of mental trail of the product or a service. The

consumer assigns relatives or weightages to different product or

services based on the accumulated information and judges the relative

work of alternatives product or services from the angle of want



satisfying potential. Once evaluates the develops the intention to

accepts or reject a given product or service. The final purchase

depends on the relative. Strength of the positive intention to buy.

4) Purchase Decision :

Decision to purchase implies, consumer commitment for a product

or a service it computes the exchange process. Such a purchase may

be trail or adoption. Trail purchase are done when the consumer buy

the products for the first time. This occurs mostly in case of consumer

non- durable.

5) Post – Purchase Reaction :

Post purchase behaviour or reaction stands for the behaviour of

consumer after a commitment to products has been made. This post

purchase experience may be asset of positive or negative feelings

positive satisfaction will result in repeat sales or recommending

products to others the other hand dissatisfaction or negative feelings

creating anxiety’ and doubts. This stage of mind is called as

“Cognitive Dissonancy”.



Chapter IX

RESEARCH FINDING ‘S AND ANALYSIS

Table showing the age group of the respondent using the product.

Table – 1

Age group No : of Respondents

20 years 08

20 – 30 15

30 – 40 18

40 & above 09

Total 50

In the above table 8 respondents belongs to the age group 20 years and 15

respondents belongs to 20- 30 age group and 18 respondents belongs to

the age group of 30-40 and remaining 9 respondents belong to 40 and

above age group.

No : of Respondents

02468

101214161820

20 years 20 – 30 30 – 40 40 &above

20 years

20 – 30

30 – 40

40 & above



Table showing the respondents of the respondents towards Brand.

Table – 2

Brand name No : of Respondents

Lakme 16

Pond’s 20

Garnier 10

Himani 04

Total 50

In the above table the 16 respondents use ‘Lakmi’ Products and 20

respondents use pond’s product and 10 respondents use Garnier products

and remaining 04 respondents use Himani products.

No : of Respondents

16

20

10

4

Lakmi

Pond’s

Garnier

Himani



Table showing which product of pond’s miracle is used most .

Table – 3

Name of the product No : of Respondents

Pond’s age miracle make – up

Remover.

06

Pond’s age miracle social foam. 04

Pond’s age miracle toner 10

Pond’s age miracle cream 18

Pond’s age miracle serum 06

Pond’s age miracle eye cream 06

Total 50

In the above table o6 respondents use “make – up Remover” and

04 respondents use “facial farm” and 10 respondents use toner and 18

respondents use “Age miracle cream” and 06 respondents use “serum”

and remaining 06 respondents use “eye cream”.

No : of Respondents

64

1018

66

Pond’s agemiracle make – upRemover.

Pond’s agemiracle social farm.

Pond’s agemiracle toner

Pond’s agemiracle cream

Pond’s agemiracle

Pond’s agemiracle eye cream



Table showing the quantity preferred by the respondents.

Table – 4

Quantity of purchase No : of Respondents

50 grams 24

100 grams 16

150 grams 10

Total 50

In the above the most of the respondents purchase 50grams of the product

and 16 respondents use 100grams of the product and remaining 10

respondents use 150grams.

0

5

10

15

20

25

50 grams 100 grams 150 grams

No : of Respondents

50 grams

100 grams

150 grams



Table showing the frequency of purchase of the product.

Table – 5

Frequency of purchase No : of Respondents

Weekly 06

Monthly 26

Up to 3 months 10

Up to 6 months 08

Total 50

In the above table the 6 respondents purchase the product in

weekly and 26 respondents purchase in monthly and 10 respondents

purchase up to 3 months and remaining 8 purchase up to 6 months.

0

5

10

15

20

25

30

Weekly Up to 3months

No : of Respondents

Weekly

Monthly

Up to 3 months

Up to 6 months



Table showing the aspect considered by the respondents while

purchasing.

Table – 6

Aspect No : of Respondents

Price 18

Package 04

Quality 18

Quantity 10

Total 50

In the above table 18 respondents prefer price and 04 respondents

prefer package and 18 respondents prefer Quality and remaining 10 prefer

Quantity while purchasing the product.

0

2

46

810

12

1416

18

Price Package Quality Quantity

No : of Respondents

Price

Package

Quality

Quantity



Table showing the satisfaction of the consumer towards performance of

“pond’s age miracle”.

Table – 7

Satisfaction No : of Respondents

Yes 36

No 14

Total 50

In the above table the 36 respondents have been satisfied and

remaining 14 have not been satisfied.

0

5

10

15

20

25

30

35

40

Yes No

No : of Respondents

Yes

No



Table showing in what aspect the respondents have not been satisfied.

Table – 8

Aspects No : of Respondents

Not up to the mark 08

High price 18

Poor quality 08

Non – availability 16

Total 50

The above table the 8 respondents say’s that the product is not up

to the mark and remaining 18 say’s that the product is of high price and

08 respondents say’s the product is of poor quality and remaining 16

say’s that the product is not available in the market.

02468

1012141618

Not up tothe mark

Poorquality

No : of Respondents

Not up to the mark

High price

Poor quality

Non – availability



Table showing the opinion of the customer towards “pond’s age miracle”

Table – 9

Opinion No : of Respondents

Good 36

Not bad 04

Excellent 10

Total 50

In the above table the 36 respondents say’s that the product is good

and 04 respondents say’s that product is not bad and remaining 10 say’s

that the product is excellent.

0

5

10

15

20

25

30

35

40

Good Not bad Excellent

No : of Respondents

Good

Not bad

Excellent



Table showing about the opinion of advertisement of the customers.

Table – 10

Opinion No : of Respondents

Impressive 18

Informative 16

Entertaining 12

No impact 04

Total 50

In the above table the 18 respondents say’s that the advertisement

is impressive and 16 say’s that it is informative and 12 say’s that it is

entertaining and remaining 04 say’s that it is No impact.

No : of Respondents

18

16

12

4

Impressive

Informative

Entertaining

No impact



CHAPTER – 10

SUGGESTION AND

CONCLUSION



Suggestion and conclusion

If it observed in the survey that “Pond’s” has got a good name. It’s

performance quality, durability Price and other attributes which have

attracted a big number of customer.

Similarly the dealer of “Pond’s” product in Harihar and DVG has

also got good reputation and they have gone a long way in their sales

programmers and the service activities besides this following are the

suggestions for achieving better performance of “Pond’s age miracle” and

increase their sales in futures.

1) In order to promote the product necessary action should be taken

with the wide advertising comparisons. There is a large number of

consumers unaware of the Product when a company had a unique

product. It should take steps to give the customer more information

about the product.

2) As the prices of the product are high to reach the large number of

customers.

3) The producer should maintain the quality prices and performance of

the “Pond’s age miracle”.

4) Advertisements should be undertaken so as to make the customer

more aware of the product.

5) Every company is facing competition. In the present market there is

cutthroat competition. It is suggested to the company that the

customer should be given attractive gift and discount. And customer

should provide with more information about the product.



11.Annexure Questionnaire

Bibliograpy



Questionnaire

Dear Respondent,

I am SOWMYA.G C studing in 6th sem. B.B.M in S.S.I.M college

of. As a part of my academic curriculum. I have undertaken a project

entitled “Consumer Attitude Towards ponds ( 7 day challenge ). Hence I

kindly request to spend your valuable time in completing the below

“Questionnaire” and fill it frankly. I do promise you that the information

provided by you will be used only for academic purpose. It will be more

helpful to me for doing me project work successfully.

1) Name : …………………….

2) Address : ……………………..

……………………….

……………………….

3) Sex : Male [ ] Female [ ]

4) Age : 20 years [ ] 20 – 30 year s [ ]

30 – 40 years [ ] 40 & above [ ]

5) Qualification : SSLC [ ] PUC [ ]

Projection : Graduate [ ] Post Graduate [ ]



6) Occupation : Professional [ ] Business [ ]

Student [ ] House wife [ ]

7) Monthly Income : Dependent [ ] 3000 – 5000 [ ]

5000 – 7000 [ ] 7000 & above [ ]

8) Do you use any cosmetics.

Yes [ ] No [ ]

9) If yes then, Do you use any specific brand

Yes [ ] No [ ]

10) If specified brand is not available do you purchase some

other brand.

Yes [ ] No [ ]

11) Which brand do you prefer more.

Pond’s [ ]

Garnier [ ]

Lakme [ ]

Himani [ ]

12) Do you use ponds (7 day challenge ).

Yes [ ] No [ ]



13) Which product of ponds age miracle do you use.

Pond’s age miracle make – up Remover [ ]

Pond’s age miracle social form [ ]

Pond’s age miracle Tones [ ]

Pond’s age miracle cream [ ]

Pond’s age miracle serum [ ]

Pond’s age miracle eye cream [ ]

14) What is the frequency of purchase

Weekly [ ] Monthly [ ]

Up to 3 months [ ] Up to 6 months [ ]

14) At the time of purchase what is the quantity you prefer

50 grams [ ]

100 grams [ ]

150 grams [ ]

15) What aspect do you consider at the time of purchase

Price [ ] Quality [ ]

Package [ ] Quantity [ ]

16) How do you come to know about ponds age miracle

News Paper [ ] T.V [ ]

Relations [ ] Friends [ ]



17) Are you satisfied with the performance of “Ponds age

miracle”.

Yes [ ] No [ ]

18) If no in what as per you are not satisfied.

Not up to the mark [ ] High Price [ ]

Poor quality [ ] Non- availability [ ]

19) What is your opinion regarding “Ponds age miracle”.

Good [ ] Not bad [ ] Excellent [ ]

20) What is your opinion about the pricing of ponds age

miracle.

High [ ] Low [ ] Reasonable [ ]

21) What do you feel about the advertisement of Pond’s age

miracle.

Impressive [ ] Information [ ]

Entertaining [ ] No impact [ ]

22) Any suggestion, to improve the Product

………………………………………….

…………………………………………………….

…………………………………………………….

Place : Chitradurga

Date :

Signature:-



Thank you for your kind co – operation.

Bibliography

Marketing management - Phillip Kotler.

Website - www.Pond’s India. Com

www.HUL.com


main report pond

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