Index

About Main St. – 3

Services – 4

Local Blogger Program – 5

Community Managers – 7

Org Chart – 8

CM & Blogger Revenue – 9

Blogger Development – 10

Applications – 11

Contact Us -12

About Main St.

When you think about small towns you think about their main street. The heartbeat of the

community can be felt there. Family-run businesses, many established over several

generations. New businesses serving up fresh ideas, much like our own.

At Main St. Creative Co. our focus isn’t on big brands with deep pockets (they’ve got enough

help already) we are interested in helping well-established and new businesses in small

communities develop and thrive in their markets. Our goal is to direct customers and sales to

locally owned businesses to help grow communities together.

We offer a variety of services for businesses in any industry to help them grow their digital

brands online, establish quality conversations and direct new clients to their space.

At The Helm. Christella MorrisCCO / Co-Founder

Jennifer PerryCOO / Co-Founder

Colin WilliamsLead Developer

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Services

At Main St. Creative Co. our team of marketing, design and customer service specialists

have pooled our collective talents and interests to provide all of the resources any small

business could need to effectively market and brand itself.

We don’t just work for you but with you, towards the goal of creating a professional and

captivating look and feel for your business. Our services range from creative (branding, web

design, photography) to tactical (email campaigns, digital marketing, search engine optimization.)

Although we don’t offer our services to national brands and corporations, we always

treat our clients as though we do.

Email Marketing | Digital Marketing | Search Engine Optimization

Consultations + Audits | Business Photography | Regional Promotions

Community Management | Sponsored Social Events + Promo

Brand Development | Website Design + Management

Analytics Measurement + Reporting | Training Seminars + PresentationsMain St. Offers:4

Local Blogger Program

With the advent of digital marketing and social media, many large businesses

and brands have recognized the need for influencers to promote and

highlight their products nationwide. This trend has stimulated a huge surge in

professional bloggers and affiliate networks who connect brands and

bloggers through a variety of platforms. Most of these agencies and networks

focus on large brands with big budgets and bloggers with high traffic that

often lack style and sensibility.

Our team noticed a significant lack of promotional opportunities being offered

at a small-to-midmarket level for businesses who actually need this type of

search engine optimization and word-of-mouth marketing significantly more

than their larger counterparts.

Thus inspiring the launch of the Main St. Local Blogger Program…

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Local Blogger Program: How It Works

Unlike the nationwide brands, most small businesses need to market within a targeted regional

area, making it difficult to organize events and digital marketing campaigns with large mainstream

bloggers. This is where the Local Blogger Program comes in!

While other affiliate networking agencies primarily focus on blog style and traffic, our focus is on

where the bloggers live, work and shop. We have established rosters of quality bloggers and

influencers in a variety of styles and categories to best serve businesses in their area.

Our job is to strategize, plan and organize quality sponsored marketing content (social media, blog

posts, events) to drive click-through and keyword search traffic from valuable sources directly to the

small businesses we work with.

The Benefits of Blogging Local for Business.

• Experience-based Reviews From Talented Storytellers

• Establishing Relationships With Local Influencers

• Direct Traffic From Blog Readers

• Search Engine Optimization Based On Local Keyword Searches

• Social Media Promotion & Quality Content6

Community Managers

With this new model and approach to affiliate marketing through the Local Blogger Program we knew it would be difficult to

create regional rosters and work directly with local businesses all over the country without the help of savvy individuals in

each market. In order to stay organized and have a direct contact for each business, we have created the role of the

Community Manager.

Part account manager and part project manager, each Community Manager’s role is to be the direct line of contact between

our clients (the small businesses) and our roster of influencers (bloggers, social media marketers.)

With the benefit of our training services in sales, marketing and project management, our team of regional Community

Managers are responsible for onboarding new clients, seeking local writing talent and pitching potential clients. CM’s will

represent Main St. in their region either as a singular role or as part of a CM Team (depending on the size of the region.)

How do CM’s make money?

The earning potential of a Community Manager is based on their activity

and involvement within our program. All CM’s are paid on a standard

20% commission scale on a per-client basis. What may begin as a part-

time job can develop into a full-time career quite quickly based on

activity levels and client participation.7

Local Blogger Program: Org Chart

The Benefits of Blogging Local for Bloggers.

• Increased Local Site Traffic from Keyword Search

• More Opportunities to Pitch Locally

• Interaction Among Community Members

• Search Engine Optimization

• Local Support Network

• Writing Prompts / Ideas

• Increased Earning Potential

Main St. Admin Team

Region ACommunity

Manager

Local Bloggers

Local Businesses

Region BCommunity Manager

Local Bloggers

Local Businesses

Region CCommunity Manager

Local Bloggers

Local Businesses

Main St. Creative

Team

Main St. Marketing

Team

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Community Managers & Bloggers who contribute to our sponsored posts, social campaigns and blog tours will

be paid accordingly for their participation.

As project coordinators, Community Managers earn between 20-50% commission on a client’s campaign. This

number varies depending on the type of service being offered.

CM & Blogger Revenue

Bloggers are paid per opportunity and earn between 50-60% of revenue from projects based on

participation.

Sponsored Posts - $150

Participant Earnings

BLOGGER $75 (60%)

COMMUNITY MANAGER $30 (20%)

Blog Tours - $500

Participant Earnings

BLOGGERS x 4 $75/ea (60%)

COMMUNITY MANAGER $100 (20%)

Experience + Product Reviews - $50

Participant Earnings

BLOGGER $0 (Product)

COMMUNITY MANAGER $25 (50%)

Twitter Parties - $300

Participant Earnings

CO-HOST $100 (33%)

COMMUNITY MANAGER $100 (33%)

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Blogger Development

What kind of support network would we be if we only provided sponsored opportunities to our bloggers? In

addition to cultivating local writing talent, our intention is to help our roster of bloggers and influencers grow

their skills.

Main St. offers FREE Online Development Webinars to aspiring and established bloggers on our

roster, as well as a variety of other growth opportunities like networking events, showcases and

highlight features.

We hope to not only provide valuable resources to bloggers and influencers within our community, but also

supply a wealth of knowledge and experience to help them develop professionally.

Learn + Grow

• Free Online Seminars & Training

• Networking Nights

• Twitter Parties

• Blog Series’ + Highlights

• Blogger Showcases

• Sponsored Opps

• Sponsored Events

• PR & SEO Training

• Wordpress & Blogger Customization

• Blog Audits

• + more1

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Ready? Set. Grow!

We’re looking for a few good folks who are motivated and organized to take on the role of

Community Managers in our primary regions.

If you are interested in being on the Main St. team, please fill out our questionnaire.

We’re looking forward to taking on this project together!

Apply To Be A Community Manager

Apply To Be A Main St. Blogger

Please note it may take up to 2 weeks for us to

review and respond to your application.1

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