PRESENTATION NAME

Mainstream Fashions For Men

As Presented By:Dan Israel

Aaron Heiber

Alex Hubler

-Our goal was to offer to them our insight for the study of consumer behavior in the high end tailored professional clothing industry. In this brief dissertation we will give you a introduction into the stores history, goods and service provided, we will explain how the store is currently laid out in terms of goods placement and ambiance, and also provide recommendations as to how they may change a few things around in order to maximize the customer experience and further pursue their target market.-This paper is in no way a summary of dollars and cents, spread sheets, or anything pertaining to monetary transactions. This is simply an overview of how we may provide a consumer behaviors perspective into the further pursuit of new and existing clientele for Mainstream Fashions2

Research AnalysisOver the course of the entire semester, we had the opportunity to study the behaviors of shoppers for a business offering Mens Fashion to Northland residents.During this time, observations were made without the influence of the researcher and without the subjects knowing.All information gathered about the stores activities were given with the owners consent.There are once again, no discussions regarding the stores financial records or any recommendations made to help increase sales in a sector of poor performance.

BackgroundOwner: Doug MelanderOwner: Tom HendersonSales Rep: Ben Mork1992 2002Reinholds Mens Wear Inc.Superior Street & 2nd Ave. WTarget Market

European FlairDress and casual CoatsPantsShoes and socksSweatersJacketsAssetsTiesCuff LinksBelts

4

Mainstream Exterior

Recommendations

Alexs RecommendationAdds to Total Value ConceptExtends customer lifetime valueProvides convenient delivery of product(s)Extends geographic trading areaCould create complications

Provide Online Shopping

Dans RecommendationAuthority PrincipleTitleClothingTrappings ImpactEnhanceCustomer satisfactionSalesDifferentiate

Provide NametagsStore Owners: Doug & Tom

Aarons RecommendationFully utilize spaceIncorporate winning mentalityWCHA Hockey champsD-III Football champsUse the logoUse the teamUse the faces

Limitations:Increased sales with younger target marketFamiliarization & AssociationOur Look, Our TeamLow self images translated into societys perception of a winnerUMD Athletics in Mainstream

Aarons Recommendation

Aarons Recommendation

Final RecommendationsBeverages Reciprocity PrincipleRewards ProgramTech/website updateSocial NetworkingFull-Time Female Sales RepAdding a StageMoving of SignsDeadline Scarcity Principle

Questions