mainstream media and news startups
DESCRIPTION
This presentation is part of a keynote speech by Jan Schaffer, executive director of J-Lab, at the Connecting Communities Conference on May 24 at the BBC College of Journalism at MediaCityUK in Salford, United Kingdom.TRANSCRIPT
Mainstream Media and News Startups
Bridging the Silos
Five Models of Collaboration
Distributive partnerships. Republishing content another news outlet created.
Co-reporting partnerships. Working together on reporting a story.
Content-creation partnerships. Creating content usually for a
legacy media partner.
Networked journalism partnerships. Memberships in formal metro-area blog or news-site networks.
Civic engagement partnerships. Juicing the involvement of citizens in public hearings or issues.
News Scoops – Not Enough
MSM needed to beef up content
News Startups needed some megaphones
the New Competition
Collaboration is
Steal Our Stories – Texas Tribune, Pro Publica
Rules for Stealing
Don’t edit.Use all internal linksPhotos not includedCan’t sell ads against itCan’t resellGive creditLink back
Syndicating Content
New England Center for Investigating Reporting
Monthly Syndication
Pro Publica – Co-Reporting
Reporting NetworkCo-produced with NPR. Published as part of Amazon’s Kindle Singles program
NY Times/Texas Trib Deal
WHYY & Public School Notebook
NBC & Voice of San Diego
Seattle News Partner Network
Oregon News Network
Pittsburgh Post-Gazette-Marcellus Shale partnership
Successful Journalism Networks
Honored the independence of the smaller sites.
Gave the network partners visibility.
Provided a community editor to spearhead the effort.
Provided some training – in social media, in selling ads, in legal issues – for the smaller sites.
Less Successful Networks
Partners were required to use a specific content management system.
Leadership changed: editors or community managers disappeared over the course of the project.
Resources disappeared.
The network was secret – not marketed well in the community.
NowcastSA - Civic Participation via webcasts, livestreams
Engaging Audiences: Interaction vs. Meaningful Engagement
KQED Public Radio Partners
WHYY Radio/Web Partners
NolaVie & New Orleans Times-Picayune
