mainstreaming digital marketing literacy

10
We mainstr eam digital marketi ng literac y.

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Page 1: Mainstreaming digital marketing literacy

We mainstream digital marketingliteracy.

Page 2: Mainstreaming digital marketing literacy

PROBLEM:

Brands not only don’t have enough digital talent to market themselves effectively; they don’t even know just how unprepared their teams are.

Page 3: Mainstreaming digital marketing literacy

WHO CARES?

• Smarter investments

• Better returns• More competitive• Customers have the

power• Everyone is an

ambassador

Page 4: Mainstreaming digital marketing literacy

SOLUTION:

• Metrics-based• Blended learning

(e-learning + face-to-face)

• Scalable & sustainable

• Accountable

Page 5: Mainstreaming digital marketing literacy
Page 6: Mainstreaming digital marketing literacy

HOW DO WE KNOW?

The Digital Skills

Assessment

advanced

proficient

partial

uninformed

Page 7: Mainstreaming digital marketing literacy

THE GOOD STUFF:

• Online advertising

• Social media• Content

marketing• Data &

analytics(30+ hours of e-learning)– and

growing all the time

Page 8: Mainstreaming digital marketing literacy

THE SMART STUFF:

• Digital IQ Index• MOOC

development• Learning

portals

Page 9: Mainstreaming digital marketing literacy

C SUITE:

• Private briefings for senior executives• Key trends, sector assessments & internal

gap analysis• Both presentation and interactive Q&A

Page 10: Mainstreaming digital marketing literacy

WE’RE DIGITAL CHAMELEON:

No one else does what

we do– anywhere.

Contact details:61 (0) 2 9997-7002

4306/4 Daydream St.Warriewood 2102 NSW

[email protected]