mainstreaming renewable materials for consumer … · water and wastewater materials and waste ......

Mainstreaming Renewable Materials for Sustainable Consumer Products

Pete He, PhDSenior Research Fellow - SustainabilityHenkel Consumer Goods Inc.

Platts 2nd Annual Renewable Chemicals Houston, October 18-19, 2012

October 15, 2012 Renewable materials in consumer productsSlide 2

1. Henkel and our response to the sustainability challenge

2. Leading with eco-innovation in our products and supply chains

3. Collaboration is the key factor for our future success

Contents


Henkel around the world at a glance

136 years of brand experiences

15.6 billion euros sales in 2011

~ 47,000 employees worldwide


Three Areas of CompetenceA global leader in brands and technologies

Laundry & Home Care

Adhesive TechnologiesBeauty Care

4


Three areas of competenceHenkel in North America

Adhesive Technologies

Laundry & Home Care Beauty Care


Sustainability … a long-term commitment at Henkel

Examples of recent external recognition:

Sector leader in DJSI six year in a row (2007-2012)


The sustainability challenge


Achieving more with less: Our 20-year goal

• Become three times more efficient• Triple the value we create for the footprint made by our

operations, products and services.


Performance

Safetyand Health

Water andWastewater

Materialsand Waste

Energyand Climate

SocialProgress

Delivermore value

at a reducedfootprint

More value

Reduced footprint

More social progress and better quality of life

15% less energy per production unit

10% more NES per production unit

20% saferper million hours worked

15% less water per production unit

15% less waste per production unit

Efficiency: + 30% by 2015



2. Leveraging renewable materials in products and supply chains

3. Collaboration is the key for our future success

Contents


More with less – renewable materials in our innovation history: an example of Henkel laundry care products in EU

PhosphateFree formula

1983


Materials andWaste

Energy andClimate

Water andWastewater

Raw materials Production Logistics Retailing Use Disposal

Footprint

Performance

Health and Safety

Social Progress

Value

GWP ofRaw Materials

PackagingReduction

WaterIncorporated

Wash Loads per Pallet

CO2Emissions

EasyHandling

Efficiency inWarehouse

StricterLabeling

WashingPerformance

EasyHandling

Dosage

WashingTemperature

Water usedper Machine

LessPlastics

Recyclability

Example: use of the toolkit for project evaluation vs. benchmark

Henkel Sustainable Consumption IndexA balanced approach in selection and decision


Measure and report sustainability improvements• Henkel efforts in eco innovation to elevate sustainability baseline

– A science-based approach covering performance, footprints and social progress– Addressing all key areas in business value chains and product life cycles– Driving projects through INNOGATE with senior executives as gatekeepers


Upgrade our sustainable product portfolio (2008-2012)

Leverage naturally-sourced, renewable, and biodegradable materials in our sustainable products

• Superior or equal performance

• Safer to handle and use by consumers

• Environment harmful wastes after use

More

Less


Eco-innovationIdentify and optimize all key aspects of our supply chains


Understanding the right sustainability choicesExample: palm and palm-kernel oils and derivatives• Naturally-sourced commodity ingredients broadly used in many products• Supply challenged by increasing demands and environmental concerns.

Example: Surfactants derived from PO/PKO in detergents


• Extensive LCA analysis has been completed across a range of vegetable oils*

• Palm oil (PO) is potentially the most sustainable oil among commercial vegetable oils

Fats & oils: environmental impact

* Dr. Erich E. Dumelin, “Life Cycle Assessment of Palm Oil and Vegetable Oils”, SCI, www.soci.org

PO: high production yield, low agrochemical demand


The Roundtable on Sustainable Palm Oil

• CPG companies collaborate to do it right• Henkel developed the certification plan of palm kernel oil and was the

first company to purchase these certificates


Purex® Natural Elements ™ Sustainability Features

* Biodegradable in 28 days (OECD 301)

• 95% naturally‐sourced ingredients (palm and/or coconut based surfactants; naturally softened water; fragrance extracts)

• 2x concentrated formulas – 2x loads in same package

• 53% less packaging overall (vs. 1x)– >25% recycled resin– 54% less plastic– 58% less corrugate

• Biodegradable ingredients*

• No unnecessary dyes

• DfE designation from EPA – Feb 2008


Removed –• Polyethylene Glycol 8 (Petroleum derived)

Replaced with –• Decyl Glucoside(Corn-derived)

Dial® Body Wash Patented Formula

Clinical Properties Material Properties

Mildness Potential- In vitro Zein assay- Clinical assessments

Low % Solids- Naturally-sourced renewable ingredients- Low % Total Carbon- Biodegradable ingredients

Consumer Performance Grade- Lather- Skin-Feel

Consumer Properties

Example:


Eco-innovationIdentify and optimize all key aspects of our supply chains


Understanding the right sustainability choicesCold water laundry detergents – save energy in use

• Innovative chemistry and bio-chemistry can deliver parity cleaning performance in cold water

• e.g., leveraging novel bio-enzymatic cleaning technologies

• Consumer habit and practice have significant sustainability impacts on the intended energy saving – users have to switch the knob!


Natural Personal Care Barriers

Traditionally natural products have not met

key barriers to trial

WHY?

Although... only 14% have become exclusive users

64% consumers have tried natural

personal careproducts

Source: Mintel Natural and Organic Personal Care Products, March 2010 (2010-2011 Forecasted)Includes: Facial care, body care, oral care, soap and bath, deodorant and baby products using natural and/or organic ingredients


Natural Product Purchase Barriers

Price

Performance

Unknown Brand

Availability

Personal Care

Natural Product Purchase Barriers

Source: Mintel Natural and Organic Personal Care Products, March 2010 (2010-2011 Forecasted)


Henkel products based on naturally-sourced and renewable formulation ingredients

• Key factors for those products’ successes in the marketplace

Superior or at least parity performance

Line Priced

Trusted Brand Mass Aisle



2. Leading with eco-innovation in our products and supply chains

3. Collaboration is the key factor for our future success

Contents


Henkel Multi-Functional Adhesive makes paper-based products more sustainable


Working with industrial partners on bio-surfactants research and development• Henkel has applied sophorolipids surfactant in some of its glass

cleaning products in Europe for its promising environmental and performance benefits

• The cost over performance ratio of bio-surfactants is a major hurdle for commercialization

• Need industry’s collective commitments to improve technology, scale up production, increase demand, and educate consumers


• Key focus areas• Novel sustainable technologies• Life cycle analysis, eco-innovation measurement tools• Dynamics of consumer habits and practice

Partnering with major academic institutions


Academic-industrial collaboration Center for Particulate and Surfactant Systems

• Green surfactant initiative for future industrial applications – aimingfor better performance and less environmental impact

Examples:• Novel surfactants / production technologies based on synthetic biology• Green surfactant blends vs. conventional benchmarks• Synergistic surfactant - enzyme interaction

Modular Geneticsbio-surfactants


A future glimpse: The Algae EconomyIn collaboration with ASU, we are asking –

Can algae or cyanobacteria photosynthesis be an effective alternative route to produce bio-based chemicals for CPG products?

• Recapture CO2 from power generators or from the atmosphere?

• High-yield bioreactors turn algae into C12-C18 fatty matters?


Summary: engage sustainability partnership throughout different parts of our business value chain

• Joint eco innovation Provide key competitive advantages throughout product life cycle

• Academic partnersDevelop novel tools w/ creative minds (e.g., at ASU and UARK)

• Industrial partners in the supply chainAcquire science-based applications for core businesses w/ common metrics

• Civil society inclusionEnhance credibility/transparency and gain public support

• Education and consumer engagementChange attitudes and behavior in the marketplace

Thank you!

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