maintaining the rendering/pet food relationship · 2016. 2. 10. · the u.s. pet population ~ 78...
TRANSCRIPT
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MAINTAINING THE RENDERING/PET
FOOD RELATIONSHIP
An Inbred’s Perspective…
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Scope
Greeting and Salutations (disclaimer)
Perspective of acquiescences
What is what…
Plowed ground (what we know)
Challenges, randomness, opportunities, (gleanings of
colleagues)
Maintenance vs. the Mission
Its 5pm somewhere…
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A Humorous Digressions
I have become a masochist and enjoy self-deprecation
I will likely say something dumb
ADHD, jack’d on Mountain Dew
I try not to take myself too serious
AND…. I like what we get to do
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Perspective Background
Let’s not sugar-coat this… its a commercial slide!
Simmons is Poultry, Rendering, and Pet Food with
expertise in…
Large pool of practitioners, experience, insight,
advisement, and accountability
Chicken Food Service
Protein Conversion Waste Management
Nutrition Food Safety
Regulatory Pet food
R&D Innovation
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Standardizing the Vernacular
What is Rendering…
A culmination of thermal and mechanical insults
where conditions of time, temperature, or pressure
are sufficient to remove water, kill bacteria, and
separate oils
We recycle, refresh, and
distribute nutrients that
are highly nutritious and
well qualified…quickly
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Standardizing the Vernacular
What is Pet Food…
A commercial feed that contains animal or plant based
ingredients formulated and processed to meet the
nutritional needs of dogs, cats, and snacks for R&D
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Symbiotic Relationship
Why Rendering needs pet food and the livestock sectors or vice-versa…
50 billion-plus pounds of raw materials annually
Not enough real-estate if non-existent
Safely concentrates valuable nutrients
www.nationalrenderers.org Infographic Brochure
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Market Share in Pet Food
Animal Proteins
Veg & Fruit
Grain & Oilseeds
Additivies
Other
Vit & Min
Symbiotic Relationship
Where we have come from…
Where have come from and now going?
Pet Food is changing, and rendering has an invite!
1987 • Feather
• Fd-Grade
• Poultry-by
• Poultry Fat
1
• Turkey & turkey-by
• Chicken & Ch-by
• Fat (turkey & chicken)
• PRO*CAL
• PRO-TEMP
• Fresh/Frozen
• Palatants
• SPEC
Innovation
2015+
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Before you throw them out…
The U.S. pet population
~ 78 million cats
~ 86 million dogs
< ~9%
In 2015…
~$14 billion will be spent on pet food (US; all pets)
It increased 2% from last year.
Pet owners spend…
$330 for dog food and treats
$297 for cat food and treats.
Within most retailers the Pet Food section ranks 8th in total store sales volume.
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Symbiotic Relationship
Why Pet Food need Rendering…
Pets and Pet Foods are unique
One product or source is not ubiquitous
We have to goods… they have the customer
Humanization Genetic Implications
Comfort & Affection Balance Rations
Dry Kibble Lifestyles
Wet or canned Treats
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Plowed Ground…Quality
HACCP (like), GMPs, TWIs, and other “ACROS”
Plenty of oversight…
Quality has to be more than documents,
procedures, rituals, and……tonnage
Mission, Culture, Priorities, and Relationships
Quality is NOT….
Programs, policies, or books
The responsibility of an individual
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Plowed Ground…Quality
“Quality happens when someone is responsible for it”
It is not where the raw material’s start or end, but
what happens in the “between”
Traceability Freshness (just in time)
Hazards (Bio, Chem, Phys) Foreign Material
Conversion (Mech & Thermal) Uniformity
Q-control Q-assurance
Customer
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Plowed Ground…Quality
Quality assurances
Validated Metrics Proximates
Stability Nutrient Values
Sensory Evaluations
The “People” element
It not the program, plant, science, or innovations that is quality… It ours & your People!
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Plowed Ground…Value
Protein meals deliver
Moisture – Currently a good indicator of freshness and
stability of finished goods
Protein – building blocks, essential amino acid, and
stimulate palatability reactions
Fat - compact energy source, essential fatty acids, assist in
texture and stability
Ash – mineral components serves to facilitate growth,
performance, and mediate cellular reactions
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Plowed Ground…Value
Significant of Nutrients
Exceeds protein and energy needs for formulation
Concentrated Protein, energy, minerals, and vitamins
We break more than bad….
Nutrient availability
Digestibility of proteins and stability of lipids
“Reset Button” & Renewable
Customer perception
Social media…
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Plowed Ground…Value
Digestibility
Animal Proteins are the standard
Process affects value
Ingredient synergies
Availability of Value
Stabilization
Delivery
Animal performance
What our Pets really want!
0
25
50
75
100
Biological Value
Whey & ISOs
Cheese
Fish
Beef
Poultry
Oilseeds
Cereals
Remember me!
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Plowed Ground…Value
The Message
There’s nothing crude our products
Presence of Industry (rhetorically)
Who is the audience and controls our success?
How to we educate, innovate, and rise to the challenges?
How are we preparing for our future?
Integration
Strategic partnerships
The relationship as to be intentionally defined and
managed
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Now to the point… Challenges
AAFCO Changes
Tolerances
Competitive Landscape
Label
Humanization of pet food
Our customers are changing
Nutrients
Disposition & Variability
Regulatory
Label, claims, & food safety
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Challenges to the Relationship
AAFCO- Breeds, plane of nutrition, & lifestyles
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Challenges to the Relationship
AAFCO Continued
Minerals
Cal-Phos Ratio (Poultry
Meals)
• Large breed <
• Calculi issues
• Joint issues
• Cellular mediation
• Vitamin balance
• Overall wellness
Iodine (Beef)
• Hypo & hyper
thyroidism
• Large Breed
sensitivity
• Vitamin balance
• Nervous mediation
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Challenges to the Relationship
AAFCO Continued
Vitamins – over abundance or activity
Vitamin issues (Marine)
• Mineral interactions
• Antagonist
• Blood issues
• Vision issues
• Weigh gain or loss
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Competitive Landscape
Humanization of Pet Food
Being #1
Grain vs starch free
Ancestral diets
Ungoverned identifiers
The logic of our pet’s reality
Our Customers have changed
Who owns who
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Opportunities
Improved sourcing & processing
Omega Fatty acids
Amino Acids
Vitamins
Blending vs variability
Typical vs Min/Max
Heartburn all around
We make it vs. they buy it
Everyone is at fault..
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Regulatory…ugh!
Ingredients names (adjectives)
Dried, rendered, etc…
Cleverness is getting us in trouble
Supplier confidence
Primary vs brokers
Traceability
Process validations
Reality vs Science
Value standards
Quality testing
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Maintenance vs. Mission
Feeding the monsters…
Need to lead with intent
Need to be consistent &vigilant
Headlights vs taillights
Being cautious and relevant
Partnerships, strategy, solutions
No always products or processes
Investment in the unknown
Innovation
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It is 5pm somewhere!