major league football - jan 2015

OTC : MLFB

January 2015 Investor Presentation

Confidential Information Owned by Major League Football

The information posted in this presentation may contain forward-looking statements within the meaning of the

Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties, such

as statements about our plans, objectives, expectations, assumptions or future events. In some cases, you can

identify forward-looking statements by terminology such as "anticipate," "estimate," "plan," "project," "continuing,"

"ongoing," "expect," "we believe," "we intend," "may," "should," "will," "could" and similar expressions denoting

uncertainty or an action that may, will or is expected to occur in the future. These statements involve estimates,

assumptions, known and unknown risks, uncertainties and other factors that could cause actual results to differ

materially from any future results, performances or achievements expressed or implied by the forward-looking

statements. You should not place undue reliance on these forward-looking statements. Factors that that are

known to us that could cause a different result than projected by the forward-looking statement, include, but are

not limited to: lack of available funding; general economic and business conditions; competition from third parties;

intellectual property rights of third parties; regulatory constraints; failure to market and sell team franchises; failure

to establish viable marketing campaigns such as televised programming, radio broadcasting, internet websites,

and other mediums; those events and factors described by us in Item 1.A “Risk Factors” contained within our

latest Annual Report on Form 10-K filed with the SEC; other risks to which our Company is subject; and other

factors beyond the Company's control. Any forward-looking statement made by us in this release is based only on

information currently available to us and speaks only as of the date on which it is made. We undertake no

obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time

to time, whether as a result of new information, future developments or otherwise.

Safe Harbor


2

Major League Football™

By continuing to read this presentation, the reader acknowledges and agrees that:

1. The information provided by Major League Football (the “Company”) in this Brand Overview

Deck (the “Document”) is confidential; therefore, the reader agrees not to disclose it without the

express written permission of an officer of the Company.

2. Because the information to be furnished in this Document is in all respects confidential in nature,

other than information which is in the public domain through other means, any disclosure or use of

same by reader may cause serious harm or damage to the Company. Therefore, the reader may

not disclose the contents of this document to anyone else and the reader may not reproduce or

forward this document or any part of it to anyone else.

3. This Document is for background purposes only; it does not purport to provide audited or

anything more than general financial figures or anything more than general projections and plans,

which are subject to change at any time.

4. This Document does not imply nor can it be used for an offering of securities.

5. Upon request, this Document and any authorized copies are to be immediately returned to the

Company.

6. Any trademarks of third parties used in this Document are for illustration only; they are not being

used in any commercial manner nor does Company have any affiliation with any such third parties.

Acknowledgement


3


Public Market Snapshot


4Major League Football™

Major League Football

Company Launched

Total Shares Outstanding(1)

Warrants / Options(2)

Share Price(3)

Market Cap

Legal

Auditor

2010

38,700,009

2,000,000 / 4,350,000

$.70

~$27 m

David M. Bovi, PA

Salberg & Company

1Including All Warrants and Options2Warrants for investors, Options for employees3As of January 2, 2015

Vision, Mission and Goals

VISION: MLFB will redefine how American sports leagues are run by being at the

intersection of cutting-edge player and game innovations and coverage. This focus will

enhance and elevate the experience of the fan and create unique, real-time content

that will inspire them.

MISSION: Create a new Spring/Summer professional football league and kick-off in

Spring of 2016.

GOALS:

1. Fill the void in the professional football landscape with an innovative and dynamic

professional sports league.

2. Attract and retain proven industry executives to create the infrastructure for the

league and its planned kick-off in Spring 2016.

3. Develop a complementary, non-conflicting or competitive league to the established

NFL and other televised sports leagues in the US marketplace.

4. Expand new forms of media content delivery of broadcasted games reaching a

wider fan on every multi-level social platform.



1. Establish a recognized, independent professional football league built, from the

ground up, to cater to new markets, new “millennials” fans and distribute its

content through new digital media platforms as well as traditional platforms.

2. Build a base of franchises and a loyal, engaged fan base that will insure

success and sustain business over the critical first five years of operation.

3. Generate revenue to expand its operations in 3-6 years.

4. Build successful franchises located in regions where there are no existing NFL

or MLB franchises; excluding NY/NJ metropolitan area and LA/Southern

California.

5. Adopt a Spring schedule to avoid competing with the NFL and collegiate

football.

6. Provide year-round cash flow from multiple revenue streams.

7. Build a positive image for the league through year round community relations

campaigns.



Company Objectives

Tom MarinoJerry Vainisi, Interim CEOAs Chief Executive Officer of Major League Football, Jerry Vainisi brings a level of excellence and

success within multiple levels of professional football. As General Manager of the Chicago Bears in

1985, he guided the franchise to its only Championship when his team defeated the New England

Patriots in Super Bowl XX. After taking on the position as Vice President of Player Personnel for the

Detroit Lions, Mr. Vainisi and former Dallas Cowboys Executive Tex Schramm, guided the NFL in

establishing and operating the World League of American Football, which later became NFL Europe. In

2010, for his work with the Chicago Bears, he was inducted into the Chicagoland Sports Hall of Fame.

Wes Chandler, PresidentThe President of Major League Football was a two time consensus football and academic All-America

selection in 1976 and 1977 at the University of Florida. Mr. Chandler was one of the top receivers in

both collegiate and professional football. Drafted by the New Orleans Saints with the 3rd overall

selection in the 1978 NFL Draft, this four-time Pro Bowl performer has over 30 years of football

experience that include 11 NFL seasons as a player, coaching stints in NFL Europe and the NFL with

the Cowboys, Vikings and Browns. One of his crowning achievements was his induction into the San

Diego Chargers Hall of Fame in 2001.

Rick Smith, Rick Smith, COOFounder and CEO of Mainframe Communications, Inc. Mr. Smith planned, developed,

and established policies of business organization in accordance with broad directives and company

charter. With his leadership, Mainframe provided nationwide telecommunications sales, service,

integration and installation to Fortune 2000 enterprise accounts. Mr. Smith was named the

MetroSouth Entrepreneur of the Year sponsored by Fleet Bank. Mr. Smith is an Advisory Board

Member of NAII, North Atlantic Internet Networks. Mainframe has also served the U.S. Air Force, the

Air National Guard, the Navy's nuclear submarine division and the Marine Corps recruiting center.



Management Team


Michael Queen, EVP of FinanceCEO and Director of multiple companies, Mr. Queen is a startup business and development

director expert. In his previous endeavor, he was the Chief Executive Officer and Director for

Universal Capital Management, Inc. He is considered both a leader and expert in asset allocation,

fundraising and the small cap arena with extensive knowledge of the inner workings of the financial

marketplace. Before branching on his own with Universal Capital Management, Mr. Queen carried

the triple role of President, CEO and Director at Pennexx Foods, Inc., a publicly traded company,

brought from inception to the multi-million dollar organization it has become today.

Ivory Sully, EVP Branding and LicensingDuring his nine-year career, Mr. Sully’s hard hitting style championed his teammates to give him

the nickname, “Mr. Hit.” As a member of the Los Angeles Rams, he played in Super Bowl XIV

against the Pittsburgh Steelers where he earned an NFC Championship ring. His forte in the NFL

was to hit and with his reputation respected with in his team, he was selected Co-Captain from

1982-1983 and Special Teams Captain in 1984. Off the field, Mr. Sully was the Rams

representative for the NFL Player’s Association from 1981-1984. After football, Mr. Sully

transitioned into the fashion apparel industry as an entrepreneur, business owner and brand expert.


Management Team

Frank Murtha – Senior Executive Vice-PresidentCurrently, Mr. Murtha is President of Sports Consultants, Inc., an Illinois-based firm representing

athletes in football and baseball. Throughout his career he’s gained extensive labor management

experience in private industry as well as professional sports and formed the first union for Arena

Football players in 2000. Mr. Murtha is a graduate of the University of Notre Dame and

Northwestern Law School where he was granted two Ford foundation Fellowships for advanced

study in Criminal Law. Since 2006 he has also served as an Adjunct Professor at Northwestern

University Graduate School where he teaches Sports Labor Relations and Negotiations.



Millennials - Sport’s New Fan Base

27%

27%

32%

12%

2%

% ADULT

POPULATION

IN 2014

36%

24%

30%

9%

2%

% ADULT

POPULATION

IN 2020 MILLENNIALS

GENERATION X

BABY BOOMERS

THE SILENT GENERATION

THE GREATEST GENERATION

(18 to 34)

{34 to 49}

{49 to 64}

{65 to 73}

{74+}



Digital Media and Social Network Lead

Content Delivery

Major League Football will deliver its content digitally through

third parties and proprietary social networks.

A strategically placed spring football season fulfills demand while NOT conflicting

with fall leagues.



JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

NFL 2/1 8/22

NCAAFB

1/8

8/17

MLF 3/16 7/3

MLB 3/18 11/1

NBA 6/20 10/19

NHL 6/15 9/21

Football is the #1 Watched Sport in America.

MLF’s season is the only time in the year viewers cannot watch

football.

MLF’s season closes the content gap, fills viewership demand and

will use advancements in media technology to deliver content.

Filling the FAN Gap

• Cable companies are looking for

new innovative ways to reach

fans especially through mobile

content

• Opportunity to deliver content

through new distribution

channels:

- Mobile

- Tablets

- Online channels (YouTube)

- Digital networks (Hulu, Netflix)

- Fantasy Football networks

- Over-the-Top (OTT) Apps

MLFB’s goal is to capitalize on new forms of

media content delivery of broadcasted games

for a wider availability on viewership times

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Content Distribution

Confidential Information Owned by Major League FootballMajor League Football™

42%of Americans voted football

as favorite sport

~32M NFL fans

163M 2011 Super Bowl Viewers

$16B US pro sports revenue

$10B Pro football revenue

95% Consistent capacity pro

football attendance

Research shows strong demand for

year-round professional football.



Americans Love Football

FOOTBALL = HIGH FAN DEMAND

Rank League Average

1

2

3

4

5

NFL

MLB

USFL

XFL

6

7 NHL

MLS

68,240

30,514

25,031

23,410

18,594

17,319

17,460

Pro football (including previous USFL and XFL) attracts large fan bases;

larger than NBA, NHL, MLS

(2013)

(2013)

(1983)

(2001)

NBA

(2013)

(2013)

(2013)



Football = High Fan DemandFootball = High Fan Demand

Spring

League

12 Teams(1)

14 Games Per Team

84 Regular Games

7 Playoffs Games

Single-Entity

Structure (Owned and

Operated by MLFB)

Average Attendance

of 20,000 -25,000

Fans

Emerging Markets

Absent of NFL

Franchises

Franchise Ownership

2019 - 2020

Expand viewership in

emerging markets.

Average Ticket Price

$30.00

Spring 2016 LaunchMarch to July Season



League Overview

1 12 teams to start league



MLFB vs. Past and Current Leagues

Founded and managed by football experts

Establish teams in emerging and

unrepresented US markets*

Non-adversarial approach to NFL

Non-competing schedule to NFL

Non-competing locations to NFL and MLB

Single entity structure

Focus on the fans (offer incomparable

value-added experience for sports dollars)

Strong player relations

Attractive to business community and

private equity as potential owners

• First professional sports league to take a non-adversarial approach to the NFL.

• By neither directly nor indirectly competing with the NFL, MLFB’s commercial

success is better achieved if its games are played in the high viewer-ship demand,

low-supply Spring football season.

• Avoid positioning its franchises in cities where NFL franchises are established.

• Will not enter into a contractual relationship with any player currently under contract

with an NFL club, or with any active NFL player eligible for free agency.

• Will not compete for college players drafted by the NFL.

• NFL league representatives will be given the opportunity to view team practice

sessions, view game and practice tapes, and confer with MLFB coaches, team

officials and staff.

• NFL draft eligible prospects who are under contract to MLFB member clubs (active,

reserve or practice squad), if selected, will be allowed to participate at the annual

NFL Indianapolis scouting combine and any scheduled workout up to ten days prior

to said athletes reporting to MLFB training camp.



Relationship with NFLNecessary Step for Success

MLFB Proposed Structure

18Confidential Information Owned by Major League FootballMajor League Football™

MLFB Proposed Structure

Single Entity Structure

Based loosely on MLS

Own and operate all teams

Unique rules,

including debt

ceiling limits

and clear

limitations of

how teams

can be

financially

structured.

National

media

revenue

share (even

across all

teams).

Centralized

contracting for

player

services and

business

costs.

Sell franchises

to qualified

investors,

business

communities

starting year

three or four.

MLFB’s Single Entity Structure provides control over content,

compliance to standards, and strong economic benefits.

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Greater parity among franchises

Economy of scale to maximize buying power

Lower operating costs

Better risk allocation

Team’s will be sold at opportune valuations, to

the highest bidder


MLFB Proposed StructureMLFB Proposed StructureBenefits of MLFB Structure

• Average ticket prices targeted at $30, a significant value versus tickets to NFL,

NBA, NHL, and MLB.

• The Fastest Game on Turf™ - a faster paced game and more sustained action

providing more plays per contest.

• Year-round cash flow derived from multiple revenue streams utilizing new

technologies over time to broaden brand awareness and reach.

• Highly developed marketing strategies using both traditional and new media to

attract existing football fans as well as untapped market of new fans known as

millennials.

• Most interactive, informative website in professional sports using cutting edge

technologies that help preserve fan loyalty.

• Proven industry executive staff with unparalleled practical experience in all

aspects of professional football.

• Player and coaching costs are capped and controlled by the league, and not by

each individual team.

20Confidential Information Owned by Major League FootballMajor League Football™

Success Factors

• Veteran NFL free agents

• Open, territorial, underclassman, and prep drafts

• League-wide total disclosure scouting system

(utilize team coaching assistants as evaluators)

• Unprecedented four separate player drafts prior

to training camp

• Post-season allocation draft

• Player support and development

21

MLFBManagement

Team~25+ years EACH of

coaching, administration &

talent evaluation

Player Procurement


Hall of Fame Wide Receiver, Charlie Joiner, played 18 seasons in the AFL/NFL. When he left the game in 1986, he did so

with more receptions and receiving yards than any other wide receiver to date.

“Major League Football is a league whose time has come. The need for spring football

has been driven by fan demand for the game. It will also expand the fan base in

emerging cities that don’t have a pro sports team.”

After a remarkable career that included becoming the all time NFL record holder

for sacks, Bruce Smith entered the NFL hall of fame in his first year of eligibility in 2009.

“MLFB has brought together a very experienced management team with years of experience

in the NFL, USFL,WFL and collegiate sports. They know what has worked and what has not.

Their plan to put this league together seems fail-proof and the timing couldn’t be better.”

Richard Dent was a standout defensive end for the Chicago Bears. He left his mark in Super Bowl XX

as the games Most Valuable Player. His longstanding career was captioned with his entry into the

National Football League Hall of Fame in 2001.

“What perfect timing for a new League; the spring fills the void we all feel after the Super Bowl is

played. What a great time of year to watch quality Football.”

During his 15-year career, Dan Fouts, became the first NFL quarterback to surpass the 4000-yard

passing barrier in three consecutive seasons. In 1993, he was inducted into the

National Football League Hall of Fame.

“Finally after 30 years, a spring football League. This can only help promote and develop

the game of football while giving younger players time to enhance their skills and give

them the chance they have always wanted.”

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Hall of Famers in Support of MLFB


Disruptive

Innovative digital strategies that improve our

relationship with our communities and partners at

their touch points

Dynamic

Creating a high-octane experience for our fans will

remain at the heart of our day to day football and

business strategy

Community-Centric

Maintaining a deep connection to our communities

covering 12 cities will result in the creation of a

social haven of shared interests and values

23

Branding Purpose – THE THREE LACES


24

MLFB and Veterans


MLFB will be a driving force in helping

veterans transition into civilian careers.

• Collaborative efforts with the individual

branches of the military.

• Special game uniforms worn by teams to

bring awareness to specific veteran

promotions.

• Alliances with local veteran organizations

• Scholarship programs for children or

spouses of veterans.

• “Salute to Service” (pre game salute)

initiative aimed at supporting the local

military clubs and community

• Presence for veterans at all games through

a “Tickets for Soldiers Program”

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MLFB. The Fastest Game on Turf™


PLAYS

MLFB will increase the number of plays

per game.

CLOCK

MLFB intends to introduce a shorter play

clock.

FIELD GOALS

MLFB field goals of 50 yards or more will

result in four points for the offense.

BALL!!

MLFB rules state the ground can create a

fumble.

Traditional New MediaPublic, Product &

Media relations Mobile

TV

Print

Radio

Digital Sports

Networks

Online Advertising

Social Media

Interactive

Video

Co-Branding Apps/Games

26

Marketing Strategy


Traditional Digital Media Other

Gate, Parking &

Concession

Stadium Advertising

Stadium Merchandising

In-Store Merchandising

Licensing Fees

Sponsorships

Naming Rights

Online Merchandising

Online Advertising

Online Subscriptions

Broadcast & Cable

Franchise Fees

Interactive Telemedia

Social Media

Try-out Camps

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Revenue Streams


Q2 LAUNCH

28

Operations development

Secure management team

Secure ticketing company

Q3

Q4 Establish teams/venues

Secure sponsorships

Establish try-out camp venues

Player Procurement

Begin revenue (licensing

MLFB products, website

ads, player procurement

process)

Secure digital/TV rights

Player Procurement

Q1

Q2

Q3

Q4

Progress Markers


2014 2015 2016

Hire investment bank for

capital raise

Sign LOIs for stadium

leases in target cities

Begin establishing teams

/venues

Hire CEO, Jerry Vainisi

Q1 Team workouts begin


Begin fan involvement

Establish cities

Secure merchandising

company

Establish East Coast HQ

Investors:

Michael Queen

EVP of Finance

[email protected]

774-213-1995 ext. 1007

John Mattio

Investor Relations

[email protected]

774-213-1995 ext. 1013

Company:

Rick Smith

Chief Operating Officer

[email protected]

774-213-1995 ext. 1003

Ivory Sully

EVP Branding & Licensing

[email protected]

774-213-1995 ext. 1005


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Contact Us


major league football - jan 2015

Investor Relations

forwardlooking statements

suchas statements

result of new information

future results

future events

reader maynot

future developments

risk factors