CHAPTER –IExecutive summary

Executive summary

1

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South

Korea was established in January 1997 after clearance from the Foreign Investment

Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Nodal,

near Delhi, in 1998, with an investment of Rs 500 Corers.

LG Electronics, which is originally a South Korean Company with branch in India,

informed that its sales of GSM mobile phones, color televisions, air conditioners and other

household goods in the Indian market was to the tune of 95 billion rupees ($2.4 billion) in

2007.

LG Electronics India Ltd (LGEIL), consumer durables leader with 27% market share,

is planning a brand new image.

With respect to consumer oriented products of LG brand. there are certain theories

narrated as operant conditioning and projective theory. Based on secondary source certain

theoretical aspects are also included as a part of study. Then after concentration is given to

the primary research. It includes the analysis and results of survey which was focuses on

consumer’s behavior towards products of LG brand. The survey was conducted with the help

of structured questionnaire. At last conclusion of report, findings and suggestions was given

based on study of secondary source as well as primary research. Target population. The

population for this research study consists of the residence of Indore Sampling unit in this

study the sampling unit is individual consumer Sample size: 100 consumers sampling

method. The sample is selected by using simple random-sampling method. The objective

was to find out the market share of LG products, advantages and disadvantages of LG

products from dealers and to find out what problems they are facing with the

LG products so that problems can be resolved to increase the sale. The study will be

helpful for the standing the factor &which they can consider which selecting any products of

LG brand the various factor included in the study like variant pricing may help them in

differencing a better services. The study will help the company in serving the products of LG

brand in a better way as they would be aware what a LG brand is actually looking domestic

customer apart from this the study will help the company in conducting a consumer or a

customer .The current study will be helpful for the researchers for further research &for the

organization in framing marketing strategies for the coming period

2

CHAPTER –II Introduction

Conceptual framework

3

Before the liberalization of the Indian economy, only a few companies like

Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables

market, accounting for no less than 90% of the market. Then, after the liberalization, foreign

players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture.

Today, these players control the major share of the consumer durables market. Consumer

durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because

of rise in living standards, easy access to consumer finance, and wide range of choice, as

many foreign players are entering in the market with the increase in income levels, easy

availability of finance, increase in consumer awareness, and introduction of new models, the

demand for consumer durables has increased significantly. Products like washing machines,

air conditioners, microwave ovens, color televisions (CTVs) are no longer considered luxury

items. However, there are still very few players in categories like vacuum cleaners, and

dishwashers Consumer durables sector is characterized by the emergence of MNCs, exchange

offers, discounts, and intense competition. The market share of MNCs in consumer durables

sector is 65%. MNC's major target is the growing middle class of India. MNCs offer superior

technology to the Consumers whereas the Indian companies compete on the basis of firm

grasp of the local market, their well-acknowledged brands, and hold over wide distribution

network. However, the penetration level of the consumer durables is still low in India.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South

Korea was established in January 1997 after clearance from the Foreign Investment

Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility at Greater Nodal,

near Delhi, in 1998, with an investment of Rs 500 Crores.

LG corporate office is located at Plot no.51, Udyog Vihar, Kasna Road, Greater

Noida, and India. This facility manufactured Color Televisions, Washing Machines, Air-

Conditioners and Microwave Ovens.

'Company is setting up a chain of exclusive premium showrooms. LG plans to launch 60

premium Brand Shoppes by the end of the first quarter of this year. At present, LG has a total

of 83 LG stores across the country, of which 45 are shops and 38 are exclusive stores. Brand

shops will be placed in the premium segment and the target audience will comprise buyers

interested in premium and high end products.

LG Brand Shoppe goes beyond the concept of a normal exclusive store by having a more

interactive environment and additional lifestyle orientation on display so that the customer

can actually experience the LG products in his or her own home settings.

4

LG Electronics India Ltd (LGEIL), consumer durables leader with 27% market share,

is planning a brand new image. To attract inspirational and young consumers across India,

company will roll out a new marketing strategy. The exercise will cost the company Rs 360

cores. LG Electronics India is the fastest growing company in the consumer electronics,

home appliances, and computer peripherals industry today. LG Electronics is continually

providing, superior technology products & value for money to more than 50 lakh households

in India. LG EIL is celebrating the 11th anniversary this year.

LG Soft India the innovation wing of LG Electronics in Bangalore is LG Electronics'

largest R&D centre outside Korea. We at LGSI focus on niche technology areas such as

mobile application development, digital video broadcast and biometrics software and support

LG Electronics with our expertise. Motivated by a passion for technology, a strong work

culture and loyalty to the organization, we are determined to see LG become one of the top

three brands globally.

Prominent consumer electronic company, LG Electronics Inc. has said that it expects

the sale of its products in India to up by 15 per cent in 2008. Moon Bum Shin, managing

director of LG Electronics India has said that the company has earmarked 4.8 billion rupees

for investment purpose in India this year. The said money will be used to market as well as

manufacture new products.

LG Electronics, which is originally a South Korean Company with branch in India,

informed that its sales of GSM mobile phones, color televisions, air conditioners and other

household goods in the Indian market was to the tune of 95 billion rupees ($2.4 billion) in

2007. As per Shin's estimate, the sales in 2008 would be around 110 billion rupees. In order

to achieve its target, Shin said LG Electronics will concentrate on catering to the high-end

consumer market which will help boost sales this year. India churns out six (6) per cent of LG

Electronics global revenues of $42 billion. The Indian branch of LG exports to 40 countries.

"Life's Good" represents LG's determination to provide delightfully smart products that will make your life good.”

5

The LG Electronics Life's Good signature consists of the LG logo, seal, and the

slogan, "Life's Good" set in Charlotte sans typeface curved around the LG symbol. The

curving of the slogan reinforces LG's personality and uniqueness. The consistent usage of this

signature clearly establishes the unique identity of the company and unifies every division

and product from LG Electronics across the globe.

History of company

The company was originally established in 1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners.

1958-1969-GoldStar The Electronics Industry Dream

1970-79 Gold Star symbol of The Technology

1980-88:- INTERNATIONALIZATION

1989-94 INOVATION

1995-98 GLOBAL LEADERS LG ELECTRONICS

1999-2003-DIGITAL MANAGEMENT

2004-2006 GREAT PEOPLE GREAT DESIGN

2007-THE PEOPLE COMPANY

The LG Group was a merger of two Korean companies, Lucky and Gold Star, from

which the abbreviation of LG was derived. The current "Life's good" slogan is a acronym.

Before the corporate Name change to LG, household products were sold under the Brand

name of Lucky, while electronic products were sold under the brand name of Gold Star. The

Gold Star brand is still perceived as a discount brand. In 1995, Gold Star was renamed LG

Electronics, and acquired Zenith Electronics of the United States.

Global Operation

6

LG Electronics is playing an active role in the world market with its assertive global

business policy. As a result, LG Electronics controls 110 local subsidiaries in the world with

around 82,000 executive and employees.

LG Group

1. LG.Philips LCD

2. LG Chemical

3. LG Telecom

4. LG Powercom

Business areas and main products

1. Mobile communications

(a) CDMA Handsets,

(b) GSM Handsets,

(c) 3G Handsets,

(d) Cellular Phones

2. Digital appliance

a) Refrigerators,

b) Air Conditioners,

c) Microwave Ovens,

d) Washing Machines,

e) Vacuum Cleaners,

f) Home Net,

g) Compressors for Air Conditioners and Refrigerators

3. Digital display

a) Plasma TVs,

b) LCD TVs,

c) Micro Display Panel TVs,

d) Monitors,

e) PDP Modules,

7

f) OLED Panels,

g) USB Memory,

h) Flat Panel Computer Monitors

4: Digital media

a) Home Theater Systems,

b) DVD Recorders,

c) Super Multi DVD Rewriters,

d) CD±RW,

e) Notebook PCs,

f) Desktop PCs,

g) PDAs,

h) PDA Phones,

i) MP3 Players,

j) New Karaoke Systems,

k) Car Infotainment

The LG Electronics Life's Good signature consists of the LG logo, seal, and the

slogan, "Life's Good" set in Charlotte sans typeface curved around the LG symbol. The

curving of the slogan reinforces LG's personality and uniqueness. The consistent usage of this

signature clearly establishes the unique identity of the company and unifies every division

and product from LG Electronics across the globe.

THE SYMBOL

The symbol of LG is the face of future. The letter “L” and “G” in a circle symbolizes

world, future, youth, humanity & technology. LG philosophy is based on humanity. It also

represents LG’s efforts to keep close relationship with our customers around the world. The

symbol consists of two elements

1. The logo in LG gray

8

2. The stylized image of human face in the unique LG red color.

Red color represents our friendliness and gives a strong impression of LG’s

commitment to deliver the best. The circle symbolizes The Globe. The stylized image of a

smiling face in the symbol conveys “Friendliness and Approachability”. The one eye on the

symbol represents “Goal-oriented, Focused & Confident”.

The slogan of LG is “Life’s Good”. It expresses “Brand’s Value, Promises, Benefits,

Personality.

THE PARTNERSHIP

LG Electronics chooses to promote harmony and build constructively on a labor-

management relationship rather than an employee-employer relationship. This illustrates that

management and workers are not in a vertical relationship, but in a horizontal one.

This culture is necessary for LG Electronics as it strives to become one of the world's top

companies. Such a relationship is transformed into a value-creation relationship whereby both

parties endeavor to address mutual problems and create new values together.

STRATEGIC ALLIANCE

LG Electronics is making technical advances and identifying business opportunities

through various associative relationships with some of the world's leading companies.

LG Electronics is striving to become number one in the world by mingling in various

business and technological fields and making strategic alliances with world famous

companies. "Strategic association between corporations," in which companies with different

infrastructures cooperate in the fast-developing 21st century business field, is of key

significance in terms of strengthening the existing industry and creating a new one.

LG Electronics will do its best to create new products and services with an open mind, while

developing new technologies and business fields through various associations with some of

the world's most successful companies. And the number follows many more

In Feb. 2007 LG Electronics and Yahoo formed a strategic alliance. Yahoo mobile services

will be available from LG mobile. This service is targeting 10 million LG mobile phones in

9

over 70 countries. In Mar. 2007 LG Electronics and Google formed a strategic alliance. Both

companies will work together to release, market, and offer LG mobile phones with Google

services (search engine, map, email, and blogs).

LG BRAND IDENTITY

The brand of LG is delightfully smart. LG strives to enhance the customer’s life and

lifestyle with intelligent features, institutive functionality and exceptional performance.

The brand platform

The LG brand is composed of four basic elements

1. Value

2. Promise

3. Benefits

4. Personality

The Brands core Value that never changes

a. Trust,

b. Innovation,

c. People

d. Passion

The benefits that are consistently delivered to the customer includes

a) Reliable products

b) Simple design

c) Extraordinary Experience

d) Ease of use

Personality describes the human characteristic that are expressed to the customer through

Trustworthy, Considerate Practical, Friendly

The Internal Culture of LG

10

LG practices four cultures

1. Learning Culture

2. Boundary less Environment

3. A Carrier

4. Growth

According to LG, the Learning Culture continuously helps the employee to learn more and

more to develop the habit of continuous learning.

Boundary less Environment means that there is no difference between the levels of

employees. There is transparency between the work and mutual understanding between all

the employees. A carrier is highly growing in LG and one who is the employee can develop

their carrier largely. A new comer will feel fully comfortable in the company and for a new

comer the company is very helpful in the overall growth of personality. Growth in LG is very

high for those who are in the company and for those who want to join in LG. The company is

growing with fast innovation and the BLUE Ocean strategy is one of the examples of growth.

Mission

The mission of LG is to provide the customers with utmost satisfaction through

leadership. The fundamental policy of development is to secure product leadership that the

Customers may have the utmost satisfaction.

Product Leadership

We are focusing on six development areas to become the product leader.

1. New Machine

2. Reliability

3. Conventional Installation

11

4. Environment Friendly Product

5. Low Noise & Vibration

6. Energy Saving

LITERATURE REVIEW

LG Electronics is making technical advances and identifying business opportunities

through various associative relationships with some of the world's leading companies.

LG Electronics is striving to become number one in the world by Mingling in various

business and technological fields and making strategic alliances with world famous

companies. "Strategic association between corporations," in which companies with different

infrastructures cooperate in the fast-developing 21st century business field, is of key

significance in terms of strengthening the existing industry and creating a new one.

RATIONALE OF THE STUDY

The current study will be helpful for the researchers for further research &for the

organization in framing marketing strategies for the coming period

The mission of LG is to provide the customers with utmost satisfaction through

leadership. The fundamental policy of development is to secure product leadership that the

Customers may have the utmost satisfaction.

The rising income levels double-income families and consumer awareness are the

main growth drivers of the industries. Consumer durables major LG Electronics India Pvt.

Ltd (LGEIL) will invest nearly Rs 500 cores in India this year in research and development,

brand-building and other marketing initiatives.

Growth in LG is very high for those who are in the company and for those who want

to join in LG. The company is growing with fast innovation and the BLUE Ocean strategy is

one of the examples of growth.

12

OBJECTIVES OF THE STUDY

The objective was to find out the market share of LG products, advantages and

disadvantages of LG products from dealers and to find out what problems they are

facing with the LG products so that problems can be resolved to increase the sale.

The main objective of filed survey during the project was to find out the market

share of the LG and also calculate the display share.

The other objective of research was to identify potential dealers and development of

these dealers. So LG can make for them their direct dealer.

The Objective was to find out that how far the exhibitions are helpful in branding,

To increases the knowledge of consumer durable product of LG.

13

CHAPTER-III

Research Methodology

RESEARCH METHDOLOGY

14

\The Study

This analysis is based on the ORG survey conducted by LG which represent the LG

position of different consumer durables in various states in India. We selected different brand

in different category as per the market share and the demand of product in market. This

analysis represents the LG market position during the period of March 2008. It shows that LG

has captured maximum market share almost in every category. LG have the maximum market

in consumer durable market but LG dominate the almost all the category in consumer

durable.

The mission of LG is to provide the customers with utmost satisfaction through

leadership. The fundamental policy of development is to secure product leadership that the

Customers may have the utmost satisfaction. The policy of quality assurance is to provide

customers with utmost satisfaction by supplying zero defects. Launch new technologies in

consumer electronic and home Appliances. Brought in four captains of the Indian cricket

team to endorse its products. LG invested more than US$ 8 million on advertising and

marketing in this sport.

The Design

Research design selected for this project is exploratory Research.

Sampling Detail

1. Target population: The population for this research study consists of the

residence of Indore

2. Sampling unit: In this study the sampling unit is individual consumer.

3. Sample size: 100 consumers.

4. Sampling method: The sample is selected by using simple random-sampling

method.

15

Tools for data collection

a. Primary data :

In grand project report we have to take primary data from Survey method and

structured questionnaire.

b. Secondary Data Collection method :

Secondary data collect through the Reference books and Internet or magnizne

Tools for data analysis

We have to used pie chart and column chart for collection of data according to research of

project. This is very useful diagram to represent data, which are divided into a number of

categories. This diagram consists of a circle of divided into a number of sectors. This is

another way of representing data graphically. As the name implies, it consist of a number of

whispered bar, which originate from a common base line and are equal widths.

16

CHAPTER-IV

Result & discussion

17

Result & Discussion

1. LG should improve it’s after sale service because its hits badly LGs market share in region.

2. More detailed customaries service is to be provided.

3. The training to in shop demonstration should be given at frequent time interval and

feedback should be considered positively.

4. The company should look into the matter of person hiring for in shop demonstration. A big

LG showroom should have at least 2 such kind of person.

5. LG should try new dealer who have the potential. So they can target more market.

6. As there is a bottle neck competition between Samsung and LG, it is necessary to take

measure steps to overcome the area of downfall in LG with respect to Samsung.

7. The marketing managers should make better relations with dealers and reputation of the

company.

8. Customer considers quality as their first preference, so the company should give more

stress on this.

9. The switching of customer from LG product to other brand is due to the bed after sell

service in shop.

10. The product is well aware and it is on top of mind of customer.

So company should always improve services and update their technology.

18

Result Analysis through Graphs

Q1. Are you aware of the LG brand?

LG brand Respondent

Yes 87

No 13

Yas No0

10

20

30

40

50

60

70

80

90

100

87

13

Aware

Aware

Interpretation

The above response show that 87% customers are aware of the brand of LG product and 13% while customers don’t know much about brand.

19

Table-1

Figure-1

Q.2While purchasing LG products which parameter influences you most?

PRICE PRODUCT FEATURE

BRAND SERVICE0

5

10

15

20

25

30

35

40

45

50

47

1624

13

Purchaing

Purchaing

Interpretation

Here in this analysis for consideration of parameter while buying LG products can say that musts of the customer take the decision taking price is the range parameter 24% prefer to go after brand .16% and 13%respectively see for products and as parameter.

20

Table-2

Figure-2

Parameter RespondentPrice 47Product feature 16Brand 24Service 13

Q3. From where you prefer buying product?

18

14

50

18

Buying

Trade fairCo shoppeShowroomOnline

Interpretation

Here as asked about the preference half of buying in terms of place of the respondent have showed their internet in buying from showroom or 18% each one inter related in purchasing from. So that trade fair 14% are inter related buying online.

21

Table-3

Figure--3

Prefer RespondentTrade fair 18Co Shoppe 14Showroom 50Online 18

Q.4.Which reason influences mostly your choice you have option in last question?

28

50

10

12

Infiuence

Attractive priceServiceDemonstrationsOffors

Interpretation

Here in this analysis for the consideration of parameter 50% service has a great influence in LG product and28%customer have to choose to attractive price and left of the customer prefer to other feature of LG products.

22

Table-4

Figure-4

Prefer RespondentAttractive price 28Service 50Demoristrations 10Offers 12

Q.5.Which of the following LG products you think is much popular in product now days?

Popular RespondentReferi grater 44LCD 38Plasma 8Washing machine 10

44

38

8

10

Papular

ReferigraterLCDPlasmaWashing machine

Interpretation

Here as asked about the performance in present refrigerator is famous in the market .because it prefer44%customer and 38%customer have to prefer LCD and remaining customer prefer to other products of LG brand.

23

Table-5

Figure-5

Q.6 Do you prefer the financing scheme while purchase LG product?

Yas No0

10

20

30

40

50

60

70

80

90

86

14

Financing scheme

Financing scheme

Interpretation

The above above response show that 86% customers are aware of the financing scheme of LG product and 14% while customers don’t know much about brand.

24

Table-6

Figure-6

Financing scheme RespondentYes 86No 14

Q.7Do you think so that marketing and advertising strategy of LG are good enough in composition to their competitors?

Yas No0

10

20

30

40

50

60

70

80

90

84

16

Competitors

Competitors

Interpretation

The above response show that 84% customers think that marketing and advertising strategy

of LG are good enough in composition to their competitors and 16% while customers don’t know much about that marketing and advertising strategy of LG products

25

Table-7

Figure-7

Competitors RespondentYes 84No 16

Q 8. Which brand other than LG do use mostly?

32

1240

16

Brand

WhipoolSamsungSonyPhilips

Interpretation

Here as asked about the performance in40% customer prefers Sony and 32%customer prefer whirlpool or 16% customer Philips according the requirement of customer demand. So it shows that other than LG most popular brand is Sony.

26

Table-8

Figure-8

Brand RespondentWhipool 32Samsung 12Sony 40Philip 16

Q 9.The often sales service of brand LG is satisfaction?

Yas No0

10

20

30

40

50

60

70

80

90

82

18

Satisfaction

Satisfaction

Interpretation

From the above response show that 82% of the customer have satisfaction and 18% customer says no.

27

Table-9

Figure-9

Satisfaction RespondentYes 82No 18

Q10.what change you think that can being jump in the sale of LG products?

22

20

42

16

Sales

Ad & marketing strategyTechenological changesPricing strategyOther service to customer

Interpretation

Here in this analysis for the consideration of parameter that 42% customer have to want to change price strategy and22%customer have to suggested advertising and marketing .actually company have to set a strategy according to the taste of customer.

28

Table-10

Figure-10

Sales RespondentAd&marketing strategy 22Technological change 20Pricing strategy 42Other service to customer 16

Q11.Are you using any of LG products range?

Yas No0

10

20

30

40

50

60

70

64

36

Using of LG product

Using of LG product

Interpretation

The above response shows that 64% customer are using the range of LG products .and 36% customer say no .the reason is that company have to decide plan according to the target customer.

29

Table-11

FIgure-11

Using of lag products RespondentYES 64NO 36

12. Which media would you prefer the most for customer?

Internet News paper Magazines Other0

5

10

15

20

25

30

35

40

45

50

44

2012

24

Media

Media

Interpretation

Here as asked about the selection for media, reponse is that most of the (44%) customer are using internet. After that 24% are using some other media while 20 % are using magazine and the least no. of customers are using Newspaper for getting the information regarding the brand. It implies that internet is the most popular medium for information flow.

30

Table-12

FIgurE-12

Media RespondentInternet 44Newspaper 20Magazine 12Other 24

Factors affecting decision

Every study has certain limitations. In our study, also there were certain limitations,

which I could not able to solve.

Local and efficient manufacturing to reduce cost - To overcome High import duties,

LG manufactures PC monitors and Refrigerators in India at its manufacturing facility

at Noida, Delhi.

The research was conducted in a small area.

Our research work period witness the biggest ups and downs in product sale of

different brands, which affected the perception of the custom

Time factor was also important for us. We had limited time for the research, for

which a full-fledged report was insufficient for me.

The customer filled the questionnaire mostly in careless manner, so it was difficult to

make them hold for time.

We had only found the upper-middle class family to fill up the Questionnaire, but

generally, an average middle class family was required for the study

31

CHAPTER –V

Conclusion

32

Conclusion

The study reflects that the use products of LG brand undeniably has increased over

the years in India. Future holds lot of promise for such brand across wider range of markets.

LG brand has ceased to be major differentiator at least in the metros, with almost all

companies offering similar brand. As a result now marketers have to find out some

innovative ways products of LG brand to differentiate from competitors. Currently Bye one

get one free offers are very effective to attract the consumers towards the products.

We have noted that these kind of promotional scheme tools are useful for short term

increase in sales and to induce first trial. These types of products scheme should be consistent

and changed from time to time depending upon season and competitor’s schemes.

With the Increasing number of supermarket, the branded packaged goods work as silent sales

person. So in such stores, LG products play a more effective role in stimulating consumers’

demands.

One of the very important facts we came to know from this project is that sale of LG

products which contain large quantity and having stagnating because consumer prefer to buy

product of LG brand. It had low cost or say price, and last but important factor i.e. mentality

to purchase just to try first.

33

CHAPTER –VIImplications of the study

34

Implications of the study

With respect to consumer

The study will be helpful for the standing the factor &which they can consider which

selecting any products of LG brand the various factor included in the study like variant

pricing may help them in differencing a better services.

With respect to manufacturing & retailer

The study will help the company in serving the products of LG brand in a better way

as they would be aware what a LG brand is actually looking domestic customer apart from

this the study will help the company in conducting a consumer or a customer .

With respect to researcher

This study will be an ad for the upcoming researcher who with to conducts research

for any products of LG brand. The study the horizon for researcher as three one various

factors which can be studied which border spectrum.

.

35

REFERENCE

Kothari C.R. research methodology new age international publication 2004

Gooney J.W. &Boehm T.P.cusumar relationship management essential prentice hall

of India private limited new Delhi 2001

Mohamed H.P.& sugadeven a customer relationship a step by step approach vikas

publishing home pry. Ltd. 2002

Kotler ,phlip,marketing managements ,second edition,(new Delhi; prentice-hall of

india,1999)

Saxena, jain, MARKETING MANAGEMENTS ,second edition(new Delhi the

MCgraw HILL COMPANIES,2007)

Search Engine

www.google.com

Business world

Business today

LG magazine

Economics times News paper

Times of India

Webliography

http://www.oppapers.com/subjects/buyer-behaviour-on-a-product-page1.html

http://www.oppapers.com/essays/Buyer-Behaviour/8372

36

Annexure

“A study of market analysis of LG products in Indore”

Dear,

Respondent I am Arvind Kumar Patel as a researcher market analysis of LG products in Indore, would like to ask some questions about your interest investing in market analysis of LG product, please give unbiased answer of your own, I assure you to keep these details confidential and will use only for MRP report

Thanks

Name ……………………………………………………………………………..

Address……………………………………………………………………………

Age ………………………………. Sex (M/F)..........…………………………….

Mobile no …………..…………………………………………………………….

Email ID………………………………………………………………………………

Choose one answer which best describes your nature and preferences.

Q1. Are you aware of the LG brand?

(A).Yes (B).No

Q.2While purchasing LG products which parameter influences you most?

(A). Price (B).Product feature(C).Brand (D).Service

Q3. From where you prefer buying products?

(A).Trade fair (B).Co.shoppee(C).Showroom (D).Online

Q.4.which reason influence mostly your choice you have option in last question?

(A).Attractive Price (B).Service(C).Demonstrations (D).Offers

37

Q.5.Which of the following LG products you think is much popular in product now a days?

(A).Refrigerator (B).LCD (C).PLASMA (D).Washing machine

Q.6Do you prefer the financing scheme while purchase LG product?

(A).Yes (B).No Q.7do you think so that marketing and advertising strategy of LG are good enough in composition to their competitors?

(A).Yes (B).No

Q 8. Which brand other than LG do use mostly?

(A).Whirlpool (B).Samsung

(C).Sony (D).Philips

Q 9.the often sales service of brand LG are satisfaction?

(A).Yes (B).No

Q10.what change you think that can being jump in the sale of LG products?

(A).Ad & marketing strategy (B).Technological changes

(C).Pricing strategy (D).Other service to customer

Q11.Assre you using any of LG products range?

(A).Yes (B).No

12. Which media would you prefer the most for customer?

(A) Internet (B). Newspaper

(C) Magazines (D). Other

38