Major Updates in SEO Strategies in 2014

Seo is called Search Engine Optimization and it's frequently change field. Every timde we need to look forward and to adopt new and latest techniques to stable our site's ranking in SERP (search engine results pages). Google and other major search engines continuously changing their algorithms in which they change their policies to index and rank a site just because to filter out high quality sites. It's very important to get out spammers from search results because showing spam site to searchers may harm the reputation of a search engine. Today I'm going to explain some most important SEO strategies to adopt in 2014.

Frequent Changes in Link Building

Link building is one of the major strategies on Off Page SEO. It helps a lot to get higher rankings in search engines. But this process is case sensitive and we must need to do it safely because making low quality bad links may damage our site's reputation in the eyes of search engines. After Google penguin algorithm update we need to work very hard in link building. The two major things which we have to keep in mind that we need to build up high quality links on high authority relevant sites. These two things are very important and if you're avoiding these guidelines then your site may lost its ranking due to penguin penalty.

Keyword Selection after Google Panda Update

Keyword selection is one of the major techniques of On-Page SEO. Google launched its new tool called Keyword Planner which discounted Google Keyword Tool.

It's a great tool to find our relevant keyword for our website. As we already talked about changes in SEO industry, we must start focusing on building new strategies of keyword selection. After Google panda update it's very important to select long tail keywords. Long tail keywords always help to get a good rank in SERP with lesser efforts. If you'll start fighting for high competitive keywords at initial stage of your online venture then you'll find out that your site is not performing as per your expectations. So start working with low competitive keywords and then shift to high competitive. You can also go for country or city specific keywords.

What is The Best in On page SEO

Google Panda made lots of On Page SEO changes. After this major algorithm update we need to do quality work on our website. Regular site updation is very important. Optimization of Title and META Tag is very important to get expected results. Try maintaining you keyword density to get best results.

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