majoring in marketing - college of business in... · 2017-10-12 · majoring in marketing dr. ron...
TRANSCRIPT
Majoring in Marketing
Dr. Ron Lembke, Associate Professor of Marketing
Chair, MGRS Department
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REQUIRED CLASSES
312 Consumer Behavior
316 Intermed. Mkt Mgt
400 Mkt Research
456 International
495 Adv Mkt Mgt
MGT 462 Changing Env.
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Take 312 & 316 first
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MKT 312 –
Consumer
Behavior
MKT 316 –
Intermediate
Marketing
Management
400-level Required MKT Classes
Take 400 Earlier
Take 495 at the end
400-level Elective MKT Classes
What should I take first?
ELECTIVES
422 Integrated Marketing Communications
433 IMC Competition – Am Adv Fed. Collegiate Competition
441 Marketing Channels
451 Brand Management
479 IMC Practicum – AMA national competition
492 Special Topics: Professors get an idea for a new course
Currently: Sales, Digital Marketing
Jour 351 – Principles for Strategic Communication
FALL SPRING
312 Consumer Behavior 2 sections 2 sections
316 Intermed. Mkt Mgt 2 sections 2 sections
400 Mkt Research 1 section 2 sections
456 International 2 sections 1 section
495 Adv Mkt Mgt 1 section 2 sections
When Offered? - REQUIRED
FALL SPRING
422 Integrated Mkt Comm 2 sections
433 IMC Competition 1 sections
441 Mkt Channels 1 section 1 section
451 Brand Mgt 1 section
492 Seminar: Digital Marketing 2 sections
492 Seminar: Sales 1 sections
When Offered? - ELECTIVES
Now what?
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