mak2014 medborgarskolan
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#mbsframtidTRANSCRIPT
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Är sociala medier en fluga?
Eller den största förändringen sedan boktryckarkonsten?
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• 100h/min• Största ”kanalen”• 1h per person/år• 600 år
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50 miljoner användare
RadioTVInternet
38 år13 år
4 år1 år
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Series11.1
1.15
1.2
1.25
1.3
1.35
1.4
Md
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Fler följare på
Än invånare i12X
Foto: Georges Biard CCBYSA
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Online25%
Offline75%
SIFO 2010
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”…webbplatser och mobila appar med vars hjälp människor kan interagera i sociala nätverk och bidra med användargenererat innehåll” Wikipedia
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Social interaktion.
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Ja68%
Nej32%
Sverige
Ja38%
Nej62%
65+ i Sverige
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- Vardagskommunikation- Befintliga relationer- Hålla kontakten
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A B
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A B
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A B
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A B
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Hur vi konsumerar information.
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“Vi upplever inget informations-överflöd. Det är filtret som har gått sönder.” Clay Shirky
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Omedelbar nyhetsförmedling.
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- 270 miljoner konton
- 500 miljoner tweets per dag
- I Sverige cirka 300 000 konton
- Media, PR, reklam och webb
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- Asynkron vänskap
- ”Vänner jag ännu inte känner”
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Hur projekt finansieras.
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Hur innehåll skapas.
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har fler än 13 miljoner artiklar.
Innehållet är nästan lika korrekt som i traditionella uppslagsverk.
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Bloggar
- Enkel webbpublicering- Alla ämnen- Löst sammansatt
nätverk- ”Bloggbävning”
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JaNej
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Organisation/företag
Kunder/medlemmar
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?
Organisation/företag
Kunder/medlemmar
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Organisation/företag
Kunder/medlemmar
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Policyn
”…. en bra möjlighet för oss på Medborgarskolan att marknadsföra oss, bygga vårt varumärke och engagera oss i givande konversationer…”
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78 procent litar på rekommendationer från sina sociala nätverk.
14 procent litar på annonser…
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Det handlar inte om man ska arbeta med sociala medier
Det handlar om hur bra man gör det
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Foto: Ladislaus Horatius CCYBYSA
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”Vi tenderar att överskatta påverkan av en teknologi på kort sikt, och underskatta den på lång sikt.” Roy Amara
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Trender som påverkar oss
• Mobilt, mobilt, mobilt• Internet of things• Nya sätt att lära sig• Delandets ekonomi
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30%
60%
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2010 2011 2012 2013
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Mobilt påverkar
När man använder webben
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Mobilt påverkar
Vem som använder webben
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Mobilt påverkar
Hur mycket man använder webben
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Quantified self
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Internet of things
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Nya sätt att lära sig
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”Gitarrkurs” ”Knockin’ on heavens door chords”
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”I folkbildningen bestämmer människor själva vad, hur och när de ska lära.
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Nya sätt att lära sig
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”Folkbildningen utgår från människors egen vilja att söka kunskap och insikt.
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Content marketing
Att skapa och distribuera relevant och värdefullt innehåll som attraherar och engagerar en tydligt definierad målgrupp i syfte att driva lönsamma kundaktiviteter.
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Content marketing
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Content marketing
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Nya sätt att lära sig
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Nya sätt att lära sig
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”Folkbildning är lärande i gemenskap. Studiecirkeln är det främsta uttrycket för detta. En liten grupp som genom studier, samtal och samarbete bildar sig.
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”Delandets ekonomi
Jag behöver ingen borrmaskin,jag behöver ett hål i väggen.
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Delandets ekonomi
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Delandets ekonomi
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AirBnb Hilton
AnställdaRum
Delandets ekonomi
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Delandets ekonomi
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Delandets ekonomi
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Effektivare mellanhand
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Crowdfunding
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Crowdfunding
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Medborgarskolan?
• Vad är vi ”mellanhand” för?• Hur är vi fortsatt relevanta?
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Trender som påverkar oss
• Mobilt, mobilt, mobilt• Internet of things• Nya sätt att lära sig• Delandets ekonomi• ?