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Warm-up

Put your right hand shoulder level and write

number 6.

Question:

Sino ang pinakamaliit na artista sa buong mundo?

Answer: FPJ, handang pasukin ang butas ng karayom

MARKETING ANALYSIS IN RELATION TO ACCOMMODATION (HOTELS)

Introduction

Accommodation a place of temporary lodgingHotel is an establishment that provides paid lodging, usually on a short-term basis.

Hotels play an important role in accommodation and lodging industry.

Example ng SWOT:

Strengths-gwapo =lapitin,masarap iinterview sa job intrview(oppurtunities)

Weaknesses-mejo bobo=hindi mahihire sa job (threat)

BE CAREFUL WITH MY HEART

GURLSXSXZZ

Pahalagahan mo ang taong naghihintay sayo, Dahil ang paghihintay ay nagpapatunay ng tunay na pagmamahal.

MAKATI SHANGRI-LA

Shangri-La is a famous luxurious hotel chain, internationally know and world wide expanded.

Signature standard call “Shangri-La Hospitality”.

Hospitality model based on traditional Asian hospitality: professionalism, quality, individual guest approach.

Famous with its training and cultural programs.

I. INTRODUCTION

INTRODUCTION

The story of Shangri-La Hotels and Resorts began in 1971.

Hong Kong-based Shangri-La Hotels and Resorts is the largest Asian-based deluxe hotel group in the region.

7 Traders Hotels, our sister brand established in 1989 to deliver high value, mid-range, quality accommodation to the business traveler.

INTRODUCTION

Shangri-La Hotel is a much known hotel in Singapore because it was founded there itself. Shangri-La Hotel has provided a hotel for business traveller.

This hotel has also been situated in Malaysia itself.

The name Shangri-La was inspired by James Hilton's legendary novel Lost Horizon.

Shangri-La Traders Hotels (Singapore) is a suitable venue to organize business meetings, events or any other functions.

CHI, the Spa. A spa that pursues the virtues of Chinese philosophy that governs the universal life force of energy within each individual - that for everything negative there is a positive balance whose energy is known as 'chi'. .

INTRODUCTION

Corporate Social Responsibility (CSR) programmed is an all-encompassing approach towards our stakeholders beyond that of revenue, profit and legal obligation.

Asia Pacific Hotels Environmental Initiative. Group's Environmental Policy. Green Programs – reduce waste, eliminate

exercises that damage environment, environmental issues.

INTRODUCTION

Shangri-La is consistently recognized as an industry leader in readers' polls of prestigious publications worldwide.

Awards:Top Ten Business Hotel, Herald's China Hotel Golden Pillow Award (China), One of the Top 75 Asia Hotels, Conde Nast Traveler (USA), One of the Best Business Hotels in Kuala Lumpur, The Asset, Best Business Hotel in the World, Asia Pacific and Singapore, Business Traveller (Asia Pacific), One of the Top 20 Overseas Business Hotels, Conde Nast Traveller (UK) and Best Regional Hotel Chain, TTG.

INTRODUCTION

Goal of expanding the Shangri-La brand globally,

exploring opportunities to operate hotels in gateway cities and key resorts.

INTRODUCTION

A big role for tourism is introduced when it comes to accommodation.

In terms of accommodation, Hotels are the popular means of it.

In many areas, hotels are important attractions for visitors who bring to them spending power and who tend to spend at a higher rate than when they do when they are at home.

INTRODUCTION

Hotels play an important role in most countries in providing facilities for the transaction of business, for meetings and conferences, for recreation and entertainment.

Hotels are undoubtedly the most significant and visible sub-sector within the accommodation or lodging.

II. SWOT Analysis

Company Analysis: STRENGTHS:

Leadership and Management Skills. More than 120 awards. One of the world's best hotel in

management. Represents the Asian culture. Has the luxury of facilities.

SWOT Analysis

Owns strong capital and service.

Strong Brand Image in the Lodging Industry.

Geographically Diversified in Asia.

SWOT Analysis

Company Analysis: WEAKNESSES: Very famous and has a brand awareness

only in Asia but not in the other continents. Limited focus on business travellers. Increase in indebtedness. Facing lower rating Not pretty well prepared to finance more

on their business.

SWOT Analysis

Company Analysis: OPPORTUNITIES:

The faster development of tourism can attract more customers.

New openings . Hotel management contracts. Opportunities in China. Income of residents continued to rise.

SWOT Analysis

Company Analysis: THREATS:

Increased Labour Costs Recession or downturn Terrorist attacks and natural calamities Hotel competitors Cheaper price of services

Competitor SWOT Analysis

SWOT Analysis

Competitor Analysis: Mandarin Oriental Manila:

STRENGTHS: Prices best offered (Bed & Breakfast, Suite

Temptations, Club Indulgence, Luxury Breaks, Suite Arrivals)

World class spa •Unique meeting space Legendary Mandarin Oriental Hotel Group (MOHG)

brand recognition

SWOT Analysis

Supply chain Asset leverage Strong brand equity Real estate Strong financial position Legendary Mandarin Oriental Hotel

Group (MOHG) brand recognition

Competitor Analysis: Mandarin Oriental Manila: WEAKNESSES:

Limited meeting space compared to other larger hotels

•Limited pool days due to weather •No casino

SWOT Analysis

Competitor Analysis: Mandarin Oriental: OPPORTUNITIES:

Asset leverage Emerging markets and expansion abroad Product and services expansion Takeovers Incorporate other marketing opportunities with

MOHG sister properties

SWOT Analysis

Seek luxury seeking corporate executives from all major sectors to conduct meetings and conferences in our intimate space

Provides those who love to stay at Mandarin Oriental the opportunity to gamble in a brand new modern casino

Develop luxury co-branding initiatives and events

SWOT Analysis

Competitor Analysis: Mandarin Oriental: THREATS:

Lower cost competitors or imports Maturing categories, products, or services Strong competition in Makati among experienced

hospitality professionals • Existing competitor property refreshes in Makati

which emulate and rival the look and ambiance of the brands at Mandarin Oriental

SWOT Analysis

Competitor Analysis: Manila Peninsula: STRENGTHS:

Location in the heart of Makati Offers variety of venues for social

gatherings Have a unique Dining Restaurant

Competitor Analysis: Manila Peninsula: WEAKNESSES:

Focusing on Business Travellers Safety of the travellers

Competitor Analysis:Manila Peninsula:

OPPORTUNITY:

Competitor Analysis: Manila Peninsula: THREATS: Lessening of the travellers who

check-in. Rising of new competitors near their

location.

III. ALTERNATIVE MARKETING STRATEGIES

Shangri-la hotel group acquisitions, holding, reorganization, etc. To realize its brand horizontal integration expansion, realize the group in the short time grows quickly.

Alternative Strategies: Continue to develop more highly customer

oriented staffs Develop good advertising campaign and powerful

promotional strategies Business location Branch out Development of diversified management strategy. Promos (e.g free spa,)

IV.SELECTED MARKETING STRATEGIES

Development of diversified management strategy. Group with hotel, and other related industries to expand, such as catering, resorts, property, expand the scope of business group, reduce the risk of investment, and enhance the group's profitability.

Selected Marketing Strategy In this marketing strategy the services and

products that they will offer will be more effective to the customers and will also meet their needs and satisfaction.

The services and product could be more appealing to the consumers, because of the unforgettable experience that the hotel will offer that can provide their time to relax and enjoy the services and facilities of the hotel.

V.CONCLUSION

Shangri-la hotels and resorts have services that satisfied every customer. Every customer is looking for a high standard and reasonable prices. Shangri-la hotel wants to satisfy their customer for comfortable and stylish yet deeply relaxing. They became one of the world’s finest hotels because of the hospitality they show through the years. However despite of their successfulness they still need to expand their brand throughout the world. They still look for some innovations to improve and to please their clientele to meet their vision to be the first choice for their guest colleagues share holders and business partners.

CONCLUSION

They were able to maintain their record for being one of the world’s famous hotels because of their employees for being a respectful, courteous and humble in their customers. The employees of the hotel were able to satisfy the customer’s needs and wants.