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Make a Better Breakfast Team Emily Mattern, United Dairy Industry of Michigan Tim La Rocque and Andrew Lohser, General Mills Tyler Boron, Shiver Shock

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Page 1: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Make a Better Breakfast Team

Emily Mattern, United Dairy Industry of Michigan

Tim La Rocque and Andrew Lohser, General Mills

Tyler Boron, Shiver Shock

Page 2: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Agenda

• 1:00 – 2:00 Breakfast Basics Emily

• 2:00 – 2:30 General Mills Andrew & Tim

• 2:30-3:00 Shiver Shock Tyler

• 3:00-4:00 Recipe & Marketing Development

– (breaks as needed)

Page 3: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Ways to Increase Breakfast Participation

Help Your Students be Ready to Learn

Emily Mattern, MA, RDNYouth Wellness Manager

United Dairy Industry of Michigan

Page 4: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

The Problem

• Currently, only about 60% of Michigan free and reduced price lunch participants also receive breakfast

• #20 in the nation

• Goal is reaching 70 low-income students with breakfast for every 100 participating in lunch. (Food Research & Action Center)

Page 5: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

The Problem

• More than a problem of hunger, no breakfast can be an education issue.

• Hunger in Our Schools 2015 report stats

• Michigan goal:

increase average daily participation in breakfast by 2,000 kids per day by June 30, 2018

United Way of Southeastern Michigan

Page 6: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

May 2, 2018Ford Field, Detroit

Page 7: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Meet ALICE

Asset Limited,Income

Constrained,Employed

Funded by Consumers Energy and local United Ways

From Nancy Lindman, MI Learning Connection Summit, May 2, 2018

Page 8: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

What does the ALICE Report describe?

Household Survival Budget

ALICE Threshold

ALICE Income Assessment

Economic Viability Index

From Nancy Lindman, MI Learning Connection Summit, May 2, 2018

Page 9: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

ALICE Survival Budget

From Nancy Lindman, MI Learning Connection Summit, May 2, 2018

Page 10: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

10

How many households are struggling

Poverty & ALICE15% 25%

Above ALICE Threshold

40%60%

From Nancy Lindman, MI Learning Connection Summit, May 2, 2018

Page 11: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

11From Nancy Lindman, MI Learning Connection Summit, May 2, 2018

Page 12: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

How Much Does ALICE Earn?

From Nancy Lindman, MI Learning Connection Summit, May 2, 2018

Page 13: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Basic Needs with Public and Nonprofit Spending

From Nancy Lindman, MI Learning Connection Summit, May 2, 2018

Page 14: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

• For the ALICE Report visit

• www.michiganALICE.org

14From Nancy Lindman, MI Learning Connection Summit, May 2, 2018

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Page 16: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

What you eat

or don’t eat

matters to

your brain

From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 17: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

A Good Diet Changes the Brain

• More brain cells• Stronger connections• Faster communication• More blood flow• More glucose & oxygen• Rapid repair

From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 18: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Hunger ImpactsMental Health & Development

• Worse developmental outcomes• Psychosocial, behavioral, and attention problems• Depressive and suicidal symptoms in adolescents• Lower academic performance

Weinreb; Pediatrics; 2002; 110; e41Dunifon; Social Service Review; 2003; 77; 72–92

Kleinman; Pediatrics; 1998; 101; e3. Murphy; Journal of the American Academy of Child and Adolescent Psychiatry; 1998; 37 (2), 163–170

Whitaker; Pediatrics; 2006: 118(3); e859–e868Slack; Social Service Review; 2005; 79(3); 511–536

Jyoti; Journal of Nutrition; 2005; 135; 2831–2839Rose-Jacobs; Pediatrics; 2008; 121(1); 65–72

Skalicky; Maternal and Child Health Journal; 2006; 10(2); 177–185

From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 19: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

The School Nutrition Success Story

• 55 million students

• 32 million lunches/day

• 35-40% kcals school vs56% kcals at home

• Improve nutrition

• Lessen obesity

• Improve behavior

• Boost academic achievement

From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 20: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Food Provides Fuel

Hungry ChildThe Mid-Brain

is focused on food

Grouchy

Restless

Anxious

After Eating

The Front Brain

is in working m o d e

Calm

Organized

Thoughtful

Alert

From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 21: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

School Breakfast

In National Surveys

20% children, 31% teens skip

• Eating School Breakfast:

– Vit A and C, calcium, iron, fiber, whole grain

– Lower weight, more muscle mass

• Ready to Eat cereals:

– 36% children, 25% teens consume

– More Vit A, iron, folate, whole grain

From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 22: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Breakfast & Body Weight

In children, adolescents & adults

Regular breakfast =

Lower weight

Skippers are twice as likely to be overweight

From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 23: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Nutritional Contributions ofSchool Breakfast Program

• Greater energy/ day

• Vit C

• Phosphorus

• Calcium

• Magnesium

• Riboflavin

• Fiber

Energy and micronutrients not consumed at breakfast

are not made up over 24 hrsFrom Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 24: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

School Breakfast

Improves

• Attendance

• Behavior

• Classroom participation

• Attentiveness

• Concentration

• Math and reading scores

• Standardized test scores

• Cognitive test speed

• Vocabulary

Decreases

• Anxiety

• School nurse visits

• Tardiness

• Absenteeism1,2

School breakfast programs also make economic sense and have been shownto increase revenue in the food service department.2

And yet…Only 1/3 of Eligible KidsGet Breakfast at School!

Share Our Strength/ Delloite Study, 2013From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 25: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

BreakfastMakes a Difference

GlucoseFuels the

Brain

Offersnutrients

tomaintainthe Brain

Lowersriskof

Obesity

Makesa

betterstudent

From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 26: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

“We can’t raisea child’s IQ,

and we aren’t their teachers,

but if we are allowedthrough improved nutrition and regular physical activitywe can put a better student

in the chair”-Robert Murray MD

From Dr. Elizabeth Zmuda, MI Learning Connection Summit, May 2, 2018

Page 27: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

• Nutrition is key to reaching state goals

Page 28: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Evaluate Your Programhttps://www.milkmeansmore.org/schools-educators/school-meals/school-breakfast/

Page 29: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Breakfast Menu Pattern

• Fruit: 1 cup

• Milk: 1 cup

• Whole Grain: 1 serving– K-5: 7-10 per week

– 6-8: 8-10 per week

– 9-12: 9-10 per week

• Meat/Meat Alternate– No requirement

– May serve 1 oz meat with 1 oz grains

Page 30: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Make Breakfast Part of the School Day

• Traditional breakfast in the cafeteria doesn’t work.

• Breakfast can be counted as instructional time.

Page 31: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

The Solution

• Breakfast in the Classroom– Served and consumed in classroom

• Second Chance Breakfast– Meals served after first period

– Most successful models allow kids to eat in class

• Grab and Go– Meals served in convenient, easy to access

locations before and after the bell

– Most successful models allow kids to eat in class

Page 32: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Breakfast in the Classroom

• Students are served breakfast in the classroom– Can involve students in delivery

• Great for Universal Free Breakfast or CEP

• Teachers record which or how many students eat.

• SNAF Resource Center– http://schoolnutritionfoundation.org/breakfast-

in-the-classroom/

Page 33: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Pontiac Academy for Excellence Elementary School

Page 34: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Flint City School District

Page 35: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Breakfast in the Classroom Equipment

Page 36: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Grab N’ Go

• Meal served on mobile cart

• Take the food to the students

– Where do they hang out?

• Hot or cold items

• Ideally, able to eat in classrooms

Page 37: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Hazel Park Secondary Breakfast Overall Information on HS Program

• Breakfast served out of snack room vs. carts located at front & back entrance• Changes to program made during National School Breakfast Week in March• CEP

Success• Significant increase in ADP numbers• Breakfast cart provided by United Way• Articles, Press Releases• Success due to administration support and food service associates

Possible Challenges• Lack of support • Equipment needed• Increase Labor Cost• More students eating, more garbage

Future Projects• Breakfast cart started at JHS front entrance

Page 38: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Grand Rapids Public Schools

• 46 school sites within the district

• SFA for 14 additional non-district sites

• GRPS - Community Eligible Provision (CEP) since 2012

• Over 3.5 million meals served to GRPS students during

the 2016 – 2017 school year

Page 39: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Grab & Go Concept

Target: Students coming too late to go the cafeteria

How: Standard utility carts with food choices to

equal a reimbursable meal

Menu: Muffins, Bars, Cereal Kits

Fruit & Fruit Juice

Milk

Accountability: CEP check off sheet was used to count students

Page 40: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Students Eating Breakfast

vs.

Students Eating Lunch

Sept. 2017: 52%

May 2017: 67%

More students also began to come

to the cafeteria for breakfast as the

school year progressed!

Ottawa Hills High School Grand Rapids Public Schools

Kitchen Manager: Rachael Arroyo

Breakfast Served in the Cafeteria: 7:00 – 7:30 am

Grab & Go for students arriving after 7:25 am

Page 41: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Students Eating Breakfast

vs.

Students Eating Lunch

Sept. 2017: 62%

May 2017: 89%

Compared to the 2015 – 2016

school year, Union served an

average of 300 additional breakfast

meals each day!

Kitchen Manager: Joy VanHarn

Breakfast Served in the Cafeteria: 7:00 – 7: am

Grab & Go for students arriving after 7:25 am

Union High School Grand Rapids Public Schools

Page 42: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Rogers City Elementary School

• Received an equipment grant for the cart.

• Serving hot breakfast in the cafeteria and hallway

• Sept 2017 vs. Sept 2018: 26 more students each day ate breakfast

• Almost tripled their breakfasts!

Page 43: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Grab N’ Go Equipment

Page 44: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Smoothies

• Offered in 36.5% of districts

– School Nutrition Association (SNA)-School Nutrition Operations Report: The State of School Nutrition 2016, based upon an analysis of 960 survey responses.

Page 45: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Yogurt-Based Smoothies

• ½ cup Yogurt (meat alternate)

• 8 fl oz Milk

• 1 cup Fruit/Vegetable

• Grain cannot be counted in a smoothie

Page 46: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Smoothie Options

• Use USDA commodity frozen or canned fruit

• Fruit or vegetable serving is based on pureed volume

– Counts as juice

• “Extras” count towards calories

Page 47: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Blender Options

Page 48: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Smoothie Resources

• Basic Information

– Regulations

– Recipes

• Online Promotion Kit

– Menu signs

– Punch card

– Raffle card

• Outside of Meals

Page 49: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Smoothie Demo Video

Page 50: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Smoothie Results

Robert Brady, retired from Utica Community Schools

“Smoothies have been a game changer for the school breakfast program at our four high schools.”

• Purchased 4 Vitamix blenders

• Averaging 140 smoothies per day

• Served over 22,000

• Gross breakfast sales revenue up 50%

• Full pay breakfast sales up 160%

Page 51: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Yogurt Parfait

Bar

Page 52: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Yogurt Parfait Recipe

• 4 ounce (1/2 cup) Yogurt

– Use 2 ounce dipper for 2 layers

• 1 cup fruit

– Use ½ cup dipper for 2 layers

• 1 grain serving of cereal

– Use 4 ounce dipper for 2 layers

Page 53: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Yogurt Parfait Ingredient Options

• Yogurt– Plain, vanilla, strawberry

– Regular or Greek

• Fruit Choices– Strawberries, blueberries, diced peaches, grapes,

pineapple, raspberries, fresh apple slices, dried cherries, raisins, mandarin oranges

• Whole Grain Cereal– Whole grain oat O’s, granola, fruit cereal puffs, honey

corn puffs, cinnamon-sugar squares, puffed rice, honey graham squares, fruit oat O’s.

Page 54: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Birmingham, Pierce Elementary

Page 56: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Whitehall District Schools

• Oatmeal bar

Page 57: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Hot Chocolate Milk

• Easy as heating up chocolate milk to serve!

Page 58: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Lattes for High Schools

• Smart Snack Compliant for High Schools

Fat free milk

Coffee/espresso

Sugar free flavoring

• Count only the calories of the added sweeteners (no more than 60 calories per 12 floz serving

Page 59: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Breakfast Menu Ideas

• Hot Entrees:

– Egg & Cheese Sandwich

– Huevos Rancheros

– Breakfast Pita (eggs & cheese)

– Chicken Biscuit Sandwich

– Egg Tacos

– Pancakes with fruit toppings

Page 60: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Breakfast Menu Ideas

Page 61: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Emily Mattern, MA, RDN

[email protected]

Page 62: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Agenda

• 1:00 – 2:00 Breakfast Basics Emily

• 2:00 – 2:30 General Mills Andrew & Tim

• 2:30-3:00 Shiver Shock Tyler

• 3:00-4:00 Recipe & Marketing Development

– (breaks as needed)

Page 63: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

YoGo Coffee CoolerTim LaRoque, Andrew Lohser, Connor Patterson

Page 64: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

What You Need

Page 65: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

How to Make

Add 1 gallon of milk 1%

Add in 2 ½ Tbsp. of instant coffee

Add one Bag of Yoplait Parfait Pro

Add in 2 Cups of any sugar free

flavoring syrup.

Mix until coffee dissolves

Page 66: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

How to Serve and Shelf Life

Pour 13oz of YoGo Coffee Cooler over ice

and serve

Or use a slush machine to pour directly into

cup.

Shelf life on the cooler is 3 days

refrigerated.

Page 67: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Recipes

Go to generalmillscf.com and search YoGo Coffee Cooler

Page 68: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Agenda

• 1:00 – 2:00 Breakfast Basics Emily

• 2:00 – 2:30 General Mills Andrew & Tim

• 2:30-3:00 Shiver Shock Tyler

• 3:00-4:00 Recipe & Marketing Development

– (breaks as needed)

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69

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Page 73: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Shiver Shock Marketing Ideas

We partnered with the Fuel Up to Play 60 Leadership Team at this elementary school in NC!

Page 74: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing
Page 75: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Engage the Students!

Page 76: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Social Media!

Page 77: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Build Excitement!

Page 78: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Customize For School Events!

Page 79: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Any Questions?

Page 80: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Agenda

• 1:00 – 2:00 Breakfast Basics Emily

• 2:00 – 2:30 General Mills Andrew & Tim

• 2:30-3:00 Shiver Shock Tyler

• 3:00-4:00 Recipe & Marketing Development

Page 81: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Grab a Partner

• Recipe Development

– Scratch recipe

– Shiver Shock recipe

– Yo-go recipe

• Marketing Plan

– What would work in your school?

– Timeline, rollout plan

• Present ideas to larger group

Page 82: Make a Better Breakfast Team · Agenda •1:00 –2:00 Breakfast Basics Emily •2:00 –2:30 General Mills Andrew & Tim •2:30-3:00 Shiver Shock Tyler •3:00-4:00 Recipe & Marketing

Contact Us

• Emily Mattern

– United Dairy Industry of Michigan

[email protected]

• Tyler Boron

– Shiver Shock

[email protected]

• Tim La Rocque

– General Mills

[email protected]

• Andrew Lohser

– General Mills

[email protected]