make a plan to attract and engage on social media
DESCRIPTION
Creating a Social Media presence can take a lot of time and energy to maintain it. So it makes sense to outsource to an experienced company. We are experienced and have processes in place to make it all go smoothly whilst generating market awareness and prospect leads on your behalf.TRANSCRIPT
Make a Plan to Attract and Engage on Social Media your competitors have.
Ste
p 1
• Create a Prospect buyer
Persona for your business
offerings• Ask: Who What• When Where
• And Why
Ste
p 2
• Next you have to make
yourself visible. What methods will be used
• Market Awareness, letting the
buyers know you are there. They need to
find you.
Ste
p 3
• Prepare Content for postings.
Collateral.
• What can you give them a Free White
Paper or EBook Ste
p 4
• Be committed to the
engagement. Answer queries quickly. Keep
the conversation
going. • Create your
new list building and add to your email list.
What is your Prospect Persona
Who: Create a
picture of who your ideal
prospect is.
Where: Where would they look and search if they wanted to find a business like
yours.
Why: Why do they
need a business like yours, how do they think you
can help them.
When: Are they likely to be looking in a certain timeframe during the
day.
What: What they are
looking for, you and your products and
services
Where are your Prospects
So now you have a prospect Persona. You need to think Where would your prospect likely to be or be looking for
your business offerings.
Which Social Media platforms suit your business. Most B2B
companies choose Twitter and LinkedIn as there most
preferred.
Content Creation
Website Content
Blogs
Press Articles
Event Invitations
Industry News
Product or Service Information
Helpful assistance and Tips
You next need to have content available. You will already have
a website with a certain amount of collateral available
which can be re-used for informative postings. Also
possibly a blog with relevant topics to your customers
buying journey. But also up to date press articles, or relevant
information concerning legislation in your sector anything which will be of
valuable interest to your buyer is worthy as long as it is
relevant and current.
Creating Categories
When you post out on social media your content
likely falls into different
categories, such as:
Blog posts Picture quotes Tips Questions Personal post/picture Promotion
So the first step in
combating the social media beast is to
identify your social media categories
Not all Social Media Platforms Suit
On initial set up of your Social Media campaign our first job is to research your Prospects and Clients to see
where they are hanging out on Social Media, and where best to place your company’s offerings. We look at what your Clients are interested in, are they engaging in any particular subject that you could also join in with or to start your own engagement conversations to create
leads.
Particularly for B2B LinkedIn and Twitter is more suitable than Facebook, so the area you want to put
your energy into is on LinkedIn, Twitter and possibly one of the Image related platforms like SlideShare.
For more information ASK us how we reach out and engage Pro-Actively
Or Contact us here: http://askpro-activemarketing.co.uk/contact-us/
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