Make A Stand, Inc.’s Socially Conscious “Lemon-

aid” Movement By Gary Starr

Gary Starr, a veteran San Francisco Bay Area entrepreneur who pioneered solar technologies and founded the electric vehicle company ZAP, today serves as the chief operating officer of Make A Stand, Inc. Gary Starr’s organic lemonade company operates on a fair trade, “giveness” basis and is sustained by the dream of a nine-year-old girl to end child slavery. The company’s so-called “lemon-aid” movement has been featured in numerous media outlets, including the Huffington Post and the BBC World News.

Introduction

Consumers who choose Make A Stand products know that 5 percent of revenues go directly to hand-selected nonprofit organizations, from Free the Slaves to the International Programme on the Elimination of Child Labor. Purchasers of Make A Stand lemonade are also encouraged to connect with like-minded individuals through dedicated Facebook, Twitter, and Pinterest communities. By visiting http://makeastand.com socially conscious consumers can stay informed on the latest developments in the ongoing battle against child enslavement. A new documentary film #standwithme highlights Make A Stand's pioneering work.

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