By: Jennifer Ryans

Advertising Copy

Radio News Broadcast

Each year twenty-seven thousand children are diagnosed with a life-threatening illness.

W-K-N-O’s Jennifer Ryans reports that there is still a little magic left in the world for children

and teenagers who suffer from life-threatening illnesses.

(TAPE BEGINS) RYANS: The Make-A-Wish Foundation’s mission is to grant the wishes of

children with life-threatening medical conditions to enrich the human experience with hope,

strength and joy. Board Member Kendall Shull explains the excitement that comes from

granting a wish.

Shull: If you see the sparkle in their eye and the way they perk up when they’re thinking about

this wish and we get to help make that dream come true and we help provide these memories for

these kids.

RYANS: Kendall Shull says that we do not nearly have the funding to grant every child’s wish.

So many children are put on waiting lists and may never get the chance to live to see their wish

granted. The Make-A-Wish Foundation needs you.

The first 100 callers to call 1-800-WKNO or go to our website www.wkno.com and donate will

receive your choice of sports tickets, cookware or electronics. Also, each person to donate will

be put into a grand prize drawing to win a new car. Let’s share the power of a wish!

Television News Broadcast

Video Audio

MCU Jennifer Ryans/

OTS Shane Sellers

TAKE TAPE #37

[MCU Wish volunteers entering Seller’s

house :04]

[MLS Jordan Bikes :09]

Super: Boys Dream Comes True

TAKE TAPE #38

[MCU Sarah Miller/ OTS Seller’s House :07]

TAKE TAPE #39

[MCU Kara Sellers :09]

Super: Kara Sellers, Mother

TAKE TAPE #40

[MCU Sarah Miller/ OTS Seller’s House :04]

TAKE TAPE #40

[CU Shane playing with his toys at home :08]

[LS Jordan Bikes :06]

[MCU Shane on his bike at Jordan Bikes :12]

TAKE TAPE #40

[MCU Jennifer Ryans :05]

Super: www.kkyc.com

A little boy’s life will be changed forever after a foundation

and local business make his dream come true.

The Sellers family cannot thank Jordan Bikes and The

Make-A-Wish Foundation enough. Both are responsible

for sending joy to Shane Sellers who turns four next month.

Sarah Miller shows us how Shane’s dream really did come

true.

Shane Sellers was born with a rare medical condition called

Aicardi-Gutierrez Syndrom. This rare genetic disorder,

which affects parts of the brain and bone, prevents Shane

from walking.

Seeing Shane not being able to walk was very difficult,

especially since he had to watch all of his friends run

around and play. At the hospital he always would ask us,

when can I finally play with my friends?

That is when Make-A-Wish Foundation got involved.

Shane Sellers wished to have his very own bike. So,

Shane’s parents decided to seek out local help. Jordan Bikes

jumped on board to build a bike perfect for the little boy.

The Bike they created especially for Shane is what they call

the “Freedom Cycle”. They discovered that this cycle

would provide Shane with more mobility and would enable

him to gain enough strength in his legs so that he may

someday walk. His new bike would also allow him the

simple joy of riding a bicycle with friends-truly a wish that

would keep on giving!

Viewers can visit our website at www.kkyc.com to see the

progress Shane has made.

Magazine Feature Article

FOR IMMEDIATE RELEASE

For more information contact:

Jennifer Ryans

Communications Manager

Make-A-Wish Foundation

P 440-487-9565 E jryans@mail.bw.edu

Celebration of Wishes Granted

(Phoenix, Arizona)- May 25, 2011- After thirty-two years of existence, The Make-A-Wish

Foundation celebrates their 300,000 wish this year.

To celebrate this achievement, The Make-A-Wish Foundation will hold a meet and greet event at

the chapter’s local Applebee’s restaurants on June 30, 2011 from 5 p.m.- 9 p.m. Wish recipients

will be there along with their families to share their stories and inform people of what they are

currently doing. Anyone is welcome to attend and Applebee’s will be donating fifty percent of

dinner and take out sales to Make-A-Wish Foundation.

From black tie events, walks and galas, The Make-A-Wish Foundation aims to raise as much

money possible to grant the wishes of children with life-threatening medical conditions to enrich

the human experience with hope, strength and joy. Without the continuous support of kind

donors, the Foundation would not be able to grant the wishes of these children.

About the Make-A-Wish Foundation: Founded in 1980 when a group of caring volunteers

helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the

world’s leading children’s charities, with 64 chapters in the United States and its territories. With

the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a

wish every 40 minutes. For more information about the Make-A-Wish Foundation, visit wish.org

and discover how you can share the power of a wish®

.

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May 4, 2011

Roxy Gordon

9771 North Boulevard

Auburn Township, OH 44015

Dear Roxy:

We would like to take full responsibility as an organization for the confusion that occurred

during Daniel’s wish. The Make-A-Wish Foundation’s mission is to remain steadfast, with

children of the past, present and future to have an opportunity to share the power of a wish®.

We would also like to bring to your kind attention that, each wish takes months to plan and if one

small detail is left out than an issue is more problematic to arise. Unfortunately, there was a

minor miscommunication among the manager I spoke with compared to the manager who was

working when you and your son went to the store to get fitted for a suit. This is an issue we

could not fix at the time but we have implemented changes to make certain that this mix up does

not happen again. Since then, we have ensured that the name of the manager who approved the

donation is to be included in the wish packet and they are to be contacted 3-5 days prior to the

wish taking place to remind them of the wish and of any changes.

I appreciate your patience and we here at Make-A-Wish want to ensure that you and your son

experience the hope, strength and joy that can truly come from a wish. With that being said,

your son’s wish granters will be in contact within the next week to share some surprises they

have for Daniel. Tuxedo Junction has also agreed to include another free suit when you go back

in June because of the manager’s mix up.

Best Regards,

Jennifer Ryans

Wish Program Coordinator

(216) 442-6363

Website Page Design

Scenario:

Congress will pass the taxed donation law that will prohibit businesses and individuals from receiving tax exemption on charitable donations. If a donation is made, the donor will then be taxed on the donation.

May 4, 2011

Employee Communications- Letter from the CEO

As of May 4, 2011 Congress has passed a law that prohibits individuals and businesses from receiving tax

deductions for charitable donations. This new law will make businesses and individuals think twice about

who they are donating to, if they decide to donate at all.

The new law will become active by August 1, 2011 and is said that the government is in a time where

they rely on businesses and individuals tax dollars to function and retrieve itself from the debt it is in.

They hope that this will only be a temporary law but they have not made a decision on how long the law

will stay active for.

I wanted to inform you all of this before it comes out to press. You will be seeing articles in the paper

and at this time we will continue to surge through this by voicing to others the importance of wish

granting. Continue living out the mission of the Foundation and I will leave you with this:

“Hope is important because it can make the present moment less difficult to bear. If we believe that

tomorrow will be better, we can bear a hardship today.”

-Thich Nhat Hanh

“Anyone can give up, it’s the easiest thing in the world to do. But to hold it together when everyone else

would understand if you fell apart, that’s true strength.”

-Unknown

“Joy is increased by spreading it to others.”

-Robert Murray McCheyne

Hope, strength and joy. It’s hard to imagine enriching the human experience of a wish with one and not

the other. Together, these words have served as a culmination of our mission to grant the wishes of

children with life threatening medical conditions. The Make-A-Wish Foundation grants a wish every 40

minutes and has granted more than 207, 260 wishes in the United States since its inception. Let’s keep it

up!!

Best Regards,

Jennifer Ryans

President

By Jennifer Ryans

CROSSMAN TODAY

May 5, 2011

Sarah Green (right) with her older sister singing songs from High

School Musical as she receives her chemo treatment.

Phoenix, Arizona – For many

companies and individuals that

take pride in donating to non-

profit organizations they will

most likely be thinking twice

about doing so with the new bill

the government is passing.

Congress is set to pass a law that

prohibits individuals and

businesses from receiving tax

deductions for charitable

donations. They are still entitled

to donate but will be taxed for

each donation made.

The new law will become active

by August 1, 2011. Congressman

Rob Portman stated, “The

government is in a time where

they rely on the tax dollars of

individuals and businesses to

function and retrieve itself from

the government’s current debt.”

One organization in particular that

has already been affected by the

bill is The Make-A-Wish

Foundation. Their mission is to

grant the wishes of children with

life-threatening medical

conditions to enrich the human

experience with hope, strength

and joy.

David Williams, President and

Chief Executive Officer, says that

the Foundation’s top donors have

started to pull out of their big

funding events. This will directly

affect the children who are waiting

patiently to receive wishes.

Williams voices that these

children may have the patience to

wait but their disease does not.

Sarah Green has been suffering

from leukemia for the past three

years. Her cancer has been

deemed to stage four, and her only

wish is to sing with the cast of

High School Musical. Sarah told

us, “I just love singing and the

girls from High School Musical

are so pretty.

I want to be just like them!” But

without the continuous donations

coming into the organization,

Sarah will remain on the waiting

list to have her wish granted.

The organization understands that

companies and individuals do not

want to be taxed on donations

that they make but it is important

to keep the organization alive and

make the dreams of children

come true to give them the hope,

strength and joy to continue

fighting.

To share in the power of a wish

donate by going on our website at

www.crossmantoday.com

The Make-A-Wish Foundation Takes a Hit From the New Bill That Will

Pass By Congress

May 10, 2011

Brian T. Moynihan

Chief Executive Officer and President

871 Uptown Road

Charlotte, NC 12345

Dear Mr. Moynihan:

The Make-A-Wish Foundation would like to invite you to join in the mission of the Foundation.

We are the nation’s largest wish-granting organization. Since 1980, the Make-A-Wish

Foundation has given hope, strength and joy to children with life-threatening medical conditions.

From our humble beginnings with one boy’s wish to be a police officer, we’ve evolved into an

organization that grants a child’s wish in the U.S. every 40 minutes.

As of August 1, 2011, Congress will pass the taxed donation bill that prevents individuals and

businesses from receiving a tax write off for their charitable contributions. Instead, the

individuals will be taxed on the donations they choose to make. This bill has already become a

threat to our organization because we solely thrive off of the donations of kind and generous

people.

We believe that a potential opportunity could arise from a partnership with the Bank of America.

A development of some sort of charity card that could allow people to sign up for one of your

credit cards and allow them to continue donating money by the purchases they make will both

benefit the Make-A-Wish Foundation and attract more customers to the Bank of America. We

also believe that this decision would prevent children from remaining on a waiting list and

ensure that their wishes are granted. With the Bank of America being the largest bank holding

company in America and the Make-A-Wish Foundation being the largest wish granting

organization we both can together do great things!

I greatly extend this suggestion to you for the hope that one day a sick child will never have to be

turned away from receiving a wish.

Best Regards,

Jennifer Ryans

President

FOR IMMEDIATE RELEASE

For more information contact:

Jennifer Ryans

Communications Manager

Make-A-Wish Foundation

P 440-487-9565 E jryans@mail.bw.edu

Swipe for a Cause

(Phoenix, Arizona)- May 19, 2011- The Make-A-Wish Foundation announces their partnership

with Bank of America.

The Bank of America Make-A-Wish Platinum Credit Card allows individuals to sign up for the

credit card and donate portions of the money that is spent to the Foundation. For those people

who already give to Make-A-Wish or for those who are looking for a convenient way to give

back, this type of reward credit card may be a good solution. This credit card offers a small dose

of being helpful to other people through spending money and paying on your credit card bill.

Bank of America will even pay the taxes that may prohibit individuals from donating because of

the taxed donation bill that will be passed on August 1, 2011.

Although the percentage coming from your individual credit card may look small, when it is

combined with donations from other credit card users it can have a good impact on the Make-A-

Wish Foundation. For more information on the different ways that this card works visit Bank of

America at www.bankofamerica.com or The Make-A-Wish Foundation at www.makeawish.com

About the Make-A-Wish Foundation: The Make-A-Wish Foundation grants the wishes of

children with life-threatening medical conditions to enrich the human experience with hope,

strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill

his dream of becoming a police officer, the Foundation is one of the world’s leading children’s

charities, with 64 chapters in the United States and its territories. With the help of generous

donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40

minutes and has granted more than 200,000 wishes in the United States since its inception. For

more information about the Make-A-Wish Foundation, visit wish.org and discover how you can

share the power of a wish®.

###

Thank You!