Make Your Apps Smarter with EinsteinPoint. Click. Predict

11/29/2017

Sara AsherDirector of Product

Management, Einstein

Salesforce

Today’s Speaker

Mike GerholdtDirector, Admin Evangelism

Salesforce

@MikeGerholdt

Marco CasalainaVP Product Management, Einstein

Salesforce

@amrcn_werewolf

Forward-Looking Statements

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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customerdeployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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This Webinar is Recorded!

The video will be posted to YouTube & the webinar recap page: bit.ly/buildwitheinstein

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Join the Admin Webinar Group for Q&A!

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Stick around for live Q&A at the end!• Speakers will tackle more questions at the end,

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Today’s Agenda

• Overview of AI and Einstein

• Demo: Einstein Prediction Builder

• What This Means for Admins

• Resources

• Q&A

Overview of AI and Salesforce Einstein

Salesforce EinsteinArtificial Intelligence for CRM

world’s smartest

CRM=

“Creating simplicity from complexity”-Albert Einstein

customerdata + AI + Salesforce

platform

But Building Predictions is Hard

Hard

Slow

Siloed

What businesses

want

Team of experts

Modeling & data science

Infrastructure

Business process

Context

Hidden complexity

Intelligence

Take Advantage of 20 Out-of-the-Box AI Apps

Platform EinsteinEinstein Vision

Einstein AnalyticsEinstein Discovery

Sales Cloud EinsteinEinstein Lead Scoring

Einstein Opportunity Insights

Einstein Account Insights

Einstein Activity Capture

Einstein Automated Contacts

Marketing Cloud EinsteinEinstein Journey Insights

Einstein Segmentation

Einstein Social Insights

Einstein Recommendations

Einstein Vision for Social

Einstein Engagement Scoring

Community Cloud EinsteinEinstein Recommendations

Einstein Feed Insights

Einstein Experts

Einstein Feed Search

Commerce Cloud EinsteinEinstein Commerce Insights

Einstein Recommendations

Einstein Predictive Sort

Because Admins Love to CustomizeOur metadata platform supports innovation without breaking customizations

Records on:

Standard objects

Custom objects

80%of records in Salesforce are on custom objects

More than

Every Trailblazer can build AI-powered apps

Introducing:

Einstein Prediction BuilderPredict anything in Salesforce

Einstein Vision & LanguageDevelop apps with image recognition and NLP�

Einstein DiscoveryDiscover new insights and recommendations

Einstein BotsBuild conversational service experiences

Introducing: Einstein Prediction Builder

EasyBuild predictions on Salesforce data with clicks, not code

FastGet results in hours, not months without a data scientist

EmbeddedLeverage predictions in your workflows and apps across the Salesforce Platform

Point. Click. Predict.Pilot

Preview

DEMO:Einstein Prediction Builder

What This Means for Admins

Predictions are only as good as the underlying data and business processes.

• Missing Data

• Inconsistent / dirty data

• Data not available at the right time

• No signal in the noise

Data Issues to Consider

Solutions to Consider

Validation Rules

Triggers

Process Builder

Update

business

processes

1. What are your pain points? 2. What kind of

prediction will help?

4. What changes are

needed?

5. How will you measure

effectiveness?

How Do You Bring AI to Your Company?

3. How will this prediction be

used?

Develop your predictive roadmap

Resources

Become an AI Trailblazer Trailmix

admin.salesforce.com

How Admins Can Take Advantage of Einstein

What Einstein Means for Salesforce Admins Podcast

trailhead.einstein.com

Learn More About Einstein

admin.salesforce.com

Q&Abit.ly/AdminWebinarGroup

Surveybit.ly/awsurvey-einstein

Slidesbit.ly/buildwitheinstein

Wrapping Up