make data your mvp camp digital 2016
TRANSCRIPT
![Page 1: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/1.jpg)
![Page 2: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/2.jpg)
MAKE DATA YOUR MVP
@dh_analytics | dominichurst.com
![Page 3: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/3.jpg)
@dh_analytics |
MY CHALLENGE
• To champion being data driven/ thinking data first• To let you know the what, why, who, how, where and when• To create new data driven advocates
3
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
![Page 4: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/4.jpg)
IS THIS THE REAL LIFE OR IS THIS JUST FANTASY?
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 4
![Page 5: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/5.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 5
WHAT is data
Data isn't Data is
Assumptions Insighful and actionable
(Just) quantitative A collaboration (what and the why)
Best practice YOUR best practice
![Page 6: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/6.jpg)
“digital organisations aremade from data”
Tom Loosemore @tomskitomski
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 6
![Page 7: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/7.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 7
WHY WE NEED DATA
![Page 8: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/8.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 8
WHY - to learn…about the user
![Page 9: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/9.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 9
WHY - to align to what matters
![Page 10: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/10.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 10
WHY - to be efficient and effective
![Page 11: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/11.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 11
WHY - to prioritise
![Page 12: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/12.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 12
WHY - to validate
Because we think [this] is true we think that doing [this] will mean [that this will happen]. We’ll know that this is true/false when we see
this [key performance indicator change].
Ben Holliday
![Page 13: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/13.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 13
WHO NEEDS ACCESS TO DATA
![Page 14: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/14.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 14
WHO - close to the build
![Page 15: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/15.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 15
WHO - senior management
![Page 16: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/16.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 16
WHO - customer touchpoints
![Page 17: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/17.jpg)
“get people involved in the programme”
Sam Barton @sam_barton
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 17
![Page 18: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/18.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 18
HOW TO SHOW DATA
![Page 19: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/19.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 19
HOW - simple, lean
![Page 20: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/20.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 20
HOW - simple, lean
![Page 21: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/21.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 21
HOW - insightful not generic
![Page 22: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/22.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 22
HOW - to the point
![Page 23: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/23.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 23
HOW - to the point
¥€£$¢₣₤₧₹₩'₯₮₰₲₱₳₵₭₪₫
![Page 24: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/24.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 24
HOW - accurate and assured
![Page 25: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/25.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 25
HOW - open
![Page 26: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/26.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 26
HOW - make it real
![Page 27: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/27.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 27
WHERE SHOULD WE SEE DATA
![Page 28: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/28.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 28
WHERE - on the wall
![Page 29: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/29.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 29
WHERE - boardrooms
![Page 30: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/30.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 30
WHERE - stand-ups
![Page 31: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/31.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 31
WHERE - personas
![Page 32: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/32.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 32
WHEN SHOULD WE COLLECT DATA
![Page 33: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/33.jpg)
“you are not your user and cannot think like a user unless you are meeting them regularly”
Leisa Reichelt @leisa
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 33
![Page 34: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/34.jpg)
“testing one user early in the project is better than testing
fifty near the end ”Steve Krug @skrug
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 34
![Page 35: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/35.jpg)
@dh_analytics |
YOUR CHALLENGE
• To gather insightful data• To learn and understand• To build better experiences…for your users
35
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
![Page 36: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/36.jpg)
PLEASE, PLEASE TELL ME NOW
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 36
![Page 37: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/37.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 37
USER RESEARCH
![Page 38: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/38.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 38
USER RESEARCH #NOW
Pop up testing (free)Phone/ webex (minimal)
#LONG TERM
DIY lab testing (beg, borrow…)Hire lab testing (£500 a day)Build your own lab (quite a bit)
Recruiting (Chocolate or £)
![Page 39: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/39.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 39
USER RESEARCH
![Page 40: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/40.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 40
USER RESEARCH
![Page 41: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/41.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
HELLO FROM THE OTHER SIDE, I MUST HAVE CALLED
A THOUSAND TIMES
41
![Page 42: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/42.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 42
VOICE OF CUSTOMER#NOW
Peek (free)5 second tests (minimal)Snap surveys (free)Form satisfaction (free)
#LONG TERM
Online “testing” (£30 per test)VOC surveysExit surveys
![Page 43: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/43.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 43
VOICE OF CUSTOMER
![Page 44: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/44.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
I CANT MAKE THEM STAYAT LEAST THATS WHAT
PEOPLE SAY
44
![Page 45: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/45.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 45
ANALYTICS#NOW
Standard metricsDevices/ Customers/ TrafficType of userEntry pointsInfluential pagesSpeed of load
#LONG TERM
Form engagementPage engagement (scroll/ video playback)IntentCustom metricsPersonalisation
![Page 46: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/46.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 46
ANALYTICS
![Page 47: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/47.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
ALWAYS SEEMS TO MEYOU ONLY SEE WHAT
PEOPLE WANT YOU TO SEE
47
![Page 48: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/48.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 48
SESSION REPLAY
![Page 49: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/49.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 49
SESSION REPLAY
![Page 50: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/50.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
EVERY TIME I THOUGHT I’D GOT IT MADE, IT SEEMED THE
TASTE WASN'T SO SWEET
50
![Page 51: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/51.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 51
OPTIMISATION
• A/B or split testing/ multi variant testing• Landing page
![Page 52: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/52.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 52
OPTIMISATION
![Page 53: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/53.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
ITS NOT ABOUT THE MONEY, MONEY, MONEY
53
![Page 54: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/54.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 54
RESOURCE
• 80% on insight generation and understanding• 20% on tools
Share - its a team game!
![Page 55: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/55.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
BELIEBER?
55
![Page 56: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/56.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
WHAT DO YOU MEAN?WHEN YOU NOD YOUR HEAD YES
BUT YOU WANNA SAY NO
WHAT DO YOU MEAN?WHEN YOU DON’T WANT ME TO MOVE
BUT YOU TELL ME TO GO56
56
![Page 57: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/57.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
YOU’RE SO INDECISIVE OF WHAT I’M SAYING
DON'T KNOW IF YOU'RE HAPPY, OR COMPLAINING.
57
![Page 58: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/58.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP
FIRST YOU UP AND YOU’RE DOWN AND THEN BETWEEN
OHH I REALLY WANT TO KNOW…WHAT DO YOU MEAN?
58
![Page 59: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/59.jpg)
MAKE DATA YOUR MVP
@dh_analytics | dominichurst.com
![Page 60: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/60.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 60
COPYRIGHT Queen - Bohemian rhapsody - www.writerscafe.org Duran Duran - Is there something i should know - www.theguardian.com Adele - Hello - www.slate.com Taylor Swift - Shake it off - www.eonline.com Oasis - Whatever - alfitude.com David Bowie - Changes - www.songlyrics.audio Jessie J - Price tag - www.last.fm Justin Bieber - What do you mean - www.sugarscape.com
![Page 61: Make data your MVP Camp Digital 2016](https://reader036.vdocuments.net/reader036/viewer/2022062822/58849fba1a28ab26058b72a1/html5/thumbnails/61.jpg)
@dh_analytics | dominichurst.com
MAKE DATA YOUR MVP 61
THANKS Tomer Sharon - @tsharonBen Holliday - @BenHollidayTom Loosemore - @tomskitomskiEvgenia Grinblo - @GrinbloGoogle Analytics - @googleanalyticsGDS - @gdsteamLeisa Reichelt - @leisaSteve Krug - @skrugSimo Ahava - @SimoAhava Sam Barton - @sam_barton