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M a k e i t m o n u m e n t a l | M a k e i t L . A .
2005-06 Annual Report
The Los Angeles Convention Center (LACC) is pleased to present its 2005-2006 Fiscal Year Annual Report
for your review and reference. The accomplishments of this year are highlighted by the intense commitment of
our staff to focus on delivering on our core expertise, World Class Service, while remaining true to our corporate
identity, World Class Facility. We continued to play a major role in the premier industry of the region, travel and tourism.
Our 350 annual events attracts 2.5 million visitors, generates secondary client spending in excess of $1 billion, creates and
sustains 12,000 hospitality and service sector jobs, and accomplishes all of this while generating a net operating profit.
The 2005–06 Fiscal Year was underlined by our collective focus on initializing and improving collaborative efforts with a wide
range of organizations
and partners. Our show
producer clients, our
business partners like
the Staples Center, LA
Live, and AEG, our sales
and marketing partners
like LA Inc. and our City
partners experienced a renewed and proactive commitment by LACC to help all stakeholders take advantage of business
opportunities that the re-emergence of Los Angeles has provided.
We ended 2005-06 Fiscal Year bidding farewell to our leader of 19 years, George T. Rakis, as he retired from City service.
His dedication and effort in making LACC a better organization is very much appreciated. Times of change and transition
exert tremendous pressure on organizations, endangering service improvement and sustainability. I was particularly
proud to witness the LACC team remaining steadfast in resolve as every challenge became an opportunity and
every opportunity became a success story. My sincere appreciation is extended to all our clients, business
partners, guests and the women and men of LACC for a great 2005–06 Fiscal Year as we look forward
to the opportunities that the 2006–07 Fiscal Year will bring us.
—Pouria Abbassi, P.E.
Interim General Manager
M a k e i t S i g n i f i c a n t | M a k e i t L . A .
M i s s i o n S t a t e m e n t :
To serve the City of Los Angeles by enhancing its prominence as the only destination of choice
for citywide conventions, exhibitions, trade shows, and high-profile events. To perform as an
economic and jobs engine for the region through primary and secondary client spending, and
to support the promotion of the arts, sciences, humanities, and education.
L.A. Auto Show — January 2006
M a k e i t l i v e l y | M a k e i t L . A .
The Los Angeles Convention Center (LACC) contributes significantly to the city and the region in many ways…
• A vital business gathering place with over 350 events annually, the LACC attracts and caters to millions of people
throughout the world.
• LACC generates over a billion dollars annually for the City of Los Angeles through secondary client and visitor spending.
This in turn supports multiple City services and programs, providing an enhanced quality of life for residents.
• An essential regional job engine creating over 12,000 jobs annually, secondary spending from LACC events supports
employing peace officers, maintenance and sanitation workers, firefighters, and many other positions throughout the city.
• LACC promotes the Arts, Sciences, Humanities and Education through various multidisciplinary industry client events, and
through collaboration with local universities and secondary schools.
• LACC supports the community through job placement, leadership in safety programs, leadership in emergency
preparedness, and cultural advocacy.
• The only destination of choice is a tough measure to live by. The Award winning Los Angeles Convention Center is one of
the most technologically advanced, architecturally pleasing, and functionally superb venues in the world. Our expert service
teams are committed to providing you with a World Class experience worthy of our World Class City.
photo courtesy of LA INC. and Garza Group
—For every dollar invested in the Los Angeles Convention
Center, the city gets $10 of economic benefit in return.
1000% ROI
350Events
2005–06
LA INC., The Los Angeles Convention and Visitors
Bureau is an instrumental business partner of the Los
Angeles Convention Center. With their valuable
insight, industry experience and marketing outreach
efforts, they play a pivotal role in attracting a wealth of new and repeat
clients that produce some of the most iconic conventions, exhibitions,
and tradeshows on the planet.
M a k e i t f l o u r i s h | M a k e i t L . A .
2.5 MillionAttendees
42 Filmingsshot on location
$1 Billionin Secondary Client Spending
12,000 local jobs generated
M a k e i t a p a r t n e r s h i p | M a k e i t L . A .
As the aviation authority for the nation’s
second largest city, Los Angeles World
Airports is a key business partner to the Los
Angeles Convention Center. This partnership focuses on providing
enhanced value to the traveling client through low-cost, efficient, and
seamless transportation and baggage support services.
As the largest municipal utility in the nation, our Los
Angeles Department of Water and Power (LADWP)
works closely with us to insure continuous availability of
event-sustaining electrical power. Additionally, the
LADWP has been instrumental in providing seed capital
and expertise to enhance energy efficiency and reliability programs at
the Los Angeles Convention Center.
In collaboration with the Los Angeles City Fire
Department, the Los Angeles Convention Center has
proved a committed supporter of onsite emergency
response programs. This partnership continues to focus
on areas such as emergency preparedness, effective response
protocols and training, and community emergency response planning.
Devoted to reducing disability and death from
cardiovascular diseases and stroke, The
American Heart Association has worked
with the Los Angeles Convention Center to create and implement one of
the nation’s most advanced emergency medical response programs.
Our facility, considered a model venue in emergency cardiac care
processes, was recently recognized by the American Heart Association
for saving a victim of cardiac arrest during the Los Angeles Marathon.
The American Red Cross has been an active
partner of the Los Angeles Convention
Center in support of emergency care
training and disaster sheltering initiatives.
L.A. SCHOOLS Through the Los Angeles Convention Center’s newly
developed “Get in Touch With Your Future” student enrichment
program, our center offers a look into future career possibilities,
through a collaborative program with nationally-recognized events
hosted on site.
Top Rated Food and Beverage Team — Our Food and Beverage team is highly touted as one of the largest, busiest,
and most flavorful kitchens in Los Angeles. With the arrival of Executive Chef Rick Wineman, our culinary and dining
experts produce some of the region's finest culinary experiences for the millions of visitors that dine at our
landmark venue.
Fiber Optic Backbone — The Los Angeles Convention Center converted its data backbone to an industry leading 1
Gigabit single mode fiber optic network. Convention planners and trade show exhibitors are now able to transmit data
at much higher speeds, greater reliability, higher bandwidth capacity levels, and easier service installation in all
870,000 square feet of exhibition and meeting space.
West Hall Parking Enhancement — Lights, plants, new signage, and inviting colors now highlight the West Hall Parking
client entryway into the Los Angeles Convention Center. Through attention to detail in our arrival areas, we usher clients into
an experience of Los Angeles that will bring them and their families back to visit and conduct business on a recurring basis.
Power Upgrades — Continuous power system upgrades allow us to efficiently service our client’s power needs while
reducing energy consumption throughout the facility.
Event Support Protocol Enhancements — Flexible operating procedures are key elements to consistently high levels of
service quality. Several client-support processes were reviewed, enhanced, and made more flexible to support rapidly
changing event requirements.
Merits and Recognition — The Los Angeles Convention Center continues to receive recognition in alignment with our
motto “World Class Facility, World Class Service.” We are pleased to announce that once again, we’ve received the Prime
Site Award from Facilities Magazine, and the Planner’s Choice Award from Meeting News Magazine. These awards
recognize demonstrated leadership in customer service, expertise of on-site staff, design and quality of exhibit, meeting,
and pre-function spaces, and in general fostering and promoting an excellent client experience.
M a k e i t e v e n t f u l | M a k e i t L . A .
Beauty Revolution 2006 — January 2006
M a k e i t s p e c t a c u l a r | M a k e i t L . A .
Digestive Disease Week — May 2006
MusiCares Foundation Gala — February 2006
Los Angeles Convention Center Statement of Operating Income and ExpensesFor the Period Ended June 30, 2006
OPERATING REVENUE:
Exhibit Hall and Meeting Room Rentals 10,671,254
Utility Services 9,791,571
Parking 6,228,615
Food Service Operating Profit (Loss) 1,287,625
Miscellaneous 1,275,248
TOTAL OPERATING REVENUE $29,254,313
OPERATING AND ADMINISTRATIVE EXPENSES:
Salaries 16,165,517
Utilities 3,671,526
Contractual Services 2,740,379
Repairs, Materials and Supplies 806,022
Office and Administrative 114,892
Advertising and Other Promotion 117,998
Miscellaneous 73,351
TOTAL OPERATING AND ADMINISTRATIVE EXPENSES $23,689,685
INCOME (LOSS) FROM OPERATIONS $ 5,564,628
DEDUCTIONS FROM OPERATING INCOME (LOSS)
City Council Waivers (428,295)
L.A. Convention & Visitors’ Bureau Discounts (4,581,415)
TOTAL DEDUCTIONS FROM OPERATING INCOME (LOSS) (5,009,710)
NET INCOME (LOSS) FROM OPERATIONS AFTER DEDUCTIONS $ 554,918Digestive Disease Week (DDW) May 20-25
“This year’s DDW, which included both educational and social activities, was extremely
successful. The attendees enjoyed the meeting and were satisfied with the services
offered by both the Convention Center and the City of Los Angeles,” said Ellen Silver,
Senior Director of DDW Administration.
M a k e i t k n o w n | M a k e i t L . A .
“The Los Angeles
Convention Center…
now has 10 times
the power.”
— May 2006
Los Angeles Business Journal
“We applaud the
commitment and
dedication of the
Los Angeles Convention
Center for saving Lives.”
— Summer 2006
American Heart Association
“One of the busiest
facilities in the
west coast and
pacific region.”
— Summer 2006
Trade Show Week Magazine
American Institute of Architects (AIA) June 8–10
“The Los Angeles Convention Center was a thrilling, earth-friendly venue and its
event management worked tirelessly and seamlessly with our AIA show staff. The
resounding positive feedback we got from our attendees challenges us to ensure
that next year’s event exceeds this year’s Los Angeles set standard,” celebrated AIA
President Kate Schwennsen, FAIA.
LA INC. on (E3) — Electronic Entertainment Expo May 10–12
“E3 is the largest and most technology-sophisticated event of its kind, with a level of
complexity that can be supported only by a few of the nation’s top Convention Centers.
The Los Angeles Convention Center received high commendations from the E3 client,”
praised Katie Callahan-Giobbi, Senior Vice President of Sales, Services and
Memberships at LA INC., the marketing arm for the City of Los Angeles.
L.A. Live is a sure bet to attract more conventions, exhibitions, and special events to the City of Los Angeles, and the Convention Center
is at the center of the L.A. metamorphosis. • Secondary client spending from the Los Angeles Convention Center infuses more than
$1 billion into the community annually, generating 12,000 local jobs. • The Los Angeles Convention Center supports the community
through promotion of its culture, arts & sciences, humanities, culinary and entertainment experiences, and vast collaborative
partnerships. • The Los Angeles Convention Center is the only destination of choice for exclusive, high-value and high-impact events.
Ranked as the 2nd busiest facility in the West Coast and Pacific Region according to Tradeshow Week Magazine 2005–06
figures, the Los Angeles Convention Center proudly looks into the future and embraces the development of next door
neighbor L.A. Live: • 3,700 seat Regal Cinema Theaters
• Grammy’s Museum experience
• 7,100 seat Nokia Theater
• 54 story Ritz Carleton and W. Marriot Convention Center Headquarters Hotel with 1.1 million sq. ft.
of usable space
neighbor L.A. Live: • ESPN Radio / TV broadcast showcase
neighbor L.A. Live: • Nokia Plaza — 40,000 sq. ft. of open space for special outdoor events
M a k e i t t h e f u t u r e | M a k e i t L . A .
MayorAntonio R. Villaraigosa
City Council
District 1 Ed Reyes District 9 Jan Perry
District 2 Wendy Greuel District 10 Herb J. Wesson, Jr.
District 3 Dennis P. Zine District 11 Bill Rosendahl
District 4 Tom Labonge District 12 Greig Smith
District 5 Jack Weiss District 13 Eric Garcetti, Council President
District 6 Tony Cardenas District 14 Jose Huizar
District 7 Alex Padilla District 15 Janice Hahn
District 8 Bernard Parks
Los Angeles Convention Center Department Commission
Kelli J. Bernard, President
Peklar Pilavjian, Vice President
Christina Noonan
Kenneth Simons
Diana Torres
Los Angeles Convention and Exhibition Center Authority
Barry S. Glaser, President Robert Lessin
Major A. Langer, Vice President George Luk
Wayne Avrashow Sheldon H. Lytton
David S. Cunningham, Jr. Robert R. Mallicoat
Clarence A. Daniels, Jr. Sylvia Robledo
Justin B. Farar Hal Ross
Peter J. Gravett Tunua Thrash-Thomas
INS Citizenship Ceremony — June 2006
www.laccl ink.com