Tom McDonnellCEO & co-founder, Monterosa @tommcdonnell @monterosalondon

“How to turn TV viewers into paying customers: two examples”

Realtime TV interaction is an untapped acquisition funnel

Getting it wrong is easy, but getting it right isn’t that hard.

First, you need a great TV show or event and a free interactive experience.

“Endemol & Channel 4's app for the Million Pound Drop game show has been the poster child for second screen apps”The Guardian

Then you need a very persuasive Call to Action “come on, even my

Dad plays along!”

>2,500,000 UK app users

Endemol & Channel 4’s Million Pound Drop Live

Finally you need to offer a relevant, paid option for superfans.

Playing “Anytime” is a paid upgrade

10% pay(industry average below 3%)

Here’s another example, this time in sport.

The Grand National is the UK’s biggest racing event, with over

£300m bet on just one chaotic race. But there’s one major problem…

Dude, where is my horse?

We work with Turftrax’s live tracking data to make the Grand National

experience better for mainstream fans. It’s called Horse Tracker and it’s about

to enter its second year…

Track the speed, position and direction of any horse, in realtime and in sync with TV.

#1 App with 165,000 instant app installs

And now the revenue-generating part you’ve been

waiting for…

You guessed it: in-app betting odds funnel the audience to the bookmaker’s app. An efficient acquisition channel.

BET £50 YOU COULD WIN £112,500

We’re only just scratching the surface. @tommcdonnell | @monterosalondon | www.monterosa.co.uk