make it short and sweet don’t be...

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Graphics by VectorToons.com we have only seconds to grab someones attention, so To get started writing better headlines, try out these tips. Don’t write a sexy title that promises one thing and then have content that doesn’t discuss or explain what was promised in the headlines. Write headlines the way people actually talk rather than stuffing them with weird keyword phrase combinations. It’s good to throw in some pop culture references sometimes, but don’t get too clever or use obscure references. A great post headline should rarely be over 10 words long. People love lists. They are easy to scan and they take out all the extraneous language. Obviously you don’t want to do this all the time because it will lose its appeal, but it’s good to shake things up. Some content marketers recommend writing dozens of headlines for each piece of content. Give them what you promise Write for humans Make it short and sweet Don’t Be too-clever Use numbered lists Go for shock value Write a lot of them

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Page 1: Make it short and sweet Don’t Be too-cleverd33kn77maht4p0.cloudfront.net/tips-for-writing-attention... · 2017-01-16 · Write for humans Make it short and sweet Don’t Be too-clever

Graphics by VectorToons.com

we have only seconds to grab someones attention, so To get started writing better headlines, try out these tips.

Don’t write a sexy title that promises one thing and then have content that doesn’t discuss or explain what was promised in the headlines.

Write headlines the way people actually talk rather than stuffing them with weird keyword phrase combinations.

It’s good to throw in some pop culture references sometimes, but don’t get too clever or use obscure references.

A great post headline should rarely be over 10 words long.

People love lists. They are easy to scan and they take out all the extraneous language.

Obviously you don’t want to do this all the time because it will lose its appeal, but it’s good to shake things up.

Some content marketers recommend writing dozens of headlines for each piece of content.

Give them what you promise

Write for humans

Make it short and sweet Don’t Be too-clever

Use numbered lists Go for shock value Write a lotof them