make it social, make it private
MAKE ITSOCIALMAKE IT PRIVATEMichela Pasini s103269
DPA34 PROJECT REPORT
background information / A New Generation of entrepreneurs
With their desire to create and the technical gear (hard & software) available, they are starting their own little businesses – especially if they can’t find their creative freedom within the existing corporations.
Digital is no longer something new, it’s a given. This is a network-generation of entrepreneurs that is characterized by a cocktail of the concepts ‘multi’, ‘sha-ring’, ‘inline’ and ‘open’ and that will change the future as they like to do it on their own terms. They don’t wait for something to happen, they start doing it.
In this worldly context of change, there is an upcoming influence of a gene-ration of new entrepreneurs, that experiences creative freedom.
favouritesstaying at home, 3d animation, geeks
backgroundIndustrial design User Experience Design Internship
skillsInteraction Design, Interface Visual Design, User Research, HTML+CSS
favouritesmanga, tv series, theatre
backgroundArt highschool Politecnico di Milano
skillssketching, graphic, visual art3d modelling, rendering
Michela Pasini22 years oldItalian
favouritescarnaval, gaming, pub (ga-mes)
skillsprogramming, Interface Design, flash, dreamweaver, android
Jeroen Bun22 years oldDutch
Zhang Yue (aido)20 years oldChinese
favouritesmanga, movies, music
backgroundIndustrial design National University of Singa-pore Exchange Program
skillssketching, graphic,rendering, photographing
Yolanda Pan21 years oldChinese
our team / who we are
our team / how we collaborate
our team / how we worked
KICK OFF MEETING MID-TERM EXHIBITION
How can we collaborate with the chinese?
What are the new trends for new entrepreneurs?
How can we combxine physical and digital spaces?
What does a new entrepreneur need?
How can we mind the gap between new and old entrepreneurs?
What is generation 404?
What is still missing?
-en Europe and China?
Who are they?
What do they need?
How do they work?
How can they start a business?
Where do new entrepreneurs work?
Are they private or public?
How are they organized?
How can you access to them?
How can they been improved?
Why are they important?
Which are the most useful?
How can you improve your work
What are the new opportunities?
New entrepreneurs / Generation 404
Younger than Jesus Entrepreneurial
Open network Flat communication
Multi disciplinary Passion driven
Trial | error Embracing knowledge
Visual thinking Co-mingle
Positive Digital IQ
Empowered women Post Google populism
Generation Before Google
Older than JesusEmployeeClosed networkHierarchyBureaucracy Routine Focused Revenue driven Risk aversion Maintaining stability Text drivenProtectionism CynicalOffline IQ IT-girls Intellectualism
What is Generation 404? 404 Not foundError message indica-ting client was able to communicate but other party either could not find what was reque-sted, or was configured not to fulfil the request and did not reveal the reason why.
A new generation of entrepreneurs, born in a social and economic context that allowed the creation of a new mentality: digital, free, enter-prising and dynamic.
404, from the famous error page, indicates a group of young people who were able to percei-ve the potential of new media, and have found ways to adapt their work to it, by inventing a new concept of entrepreneurship.
Successful / new entrepreneurs
A dynamic group of self-starters that has managed to raise money, launch new products, build new technologies, and tap into underserved markets. They’re starting companies with college pals, spou-ses, or siblings.
# • tribe-builders
Susan e Eric Krogerwww.modcloth.com
THEY ARE THEY NEED
One man business, run by a young creative guy that organize events.Started 1,5 years ago, must be profitable within 3 years.
Activities include:• Organizing custom events (company events, public events, birth-
days, anniversaries, weddings etc). • Booking artists for events from database • Expanding and maintaining artist database
Operates from home. Meets clients at home or external location. No employees. Outsourced bookkeeping and website.
Outsourcing WorkBookkeeping (financial management)website (promotion)
Team or Individual?Cost Collaboration problemTrust
Branding/Promotion?Ways for showing to othersA website is not easy, so make it easy?design must be considered
Home? Cafe’? Office?Number of membersCost and environmentNetworking (online and offline)
A NEW ENTREPRENEUR INTERVIEW
The Hub, Amsterdamhttp://amsterdam.the-hub.net/
Nocos, ChinaNo office, cafe office
Design Library, Milanohttp://www.designlibrary.it/
New Generation /New Spaces
The new trend for young entrepreneurs are uncom-mitted places around the world for accessing space, resources, connections, knowledge, experience and investment.
Places that borrow from the best of a member’s club, an innovation agency, a serviced office and a think-tank to create a very different kind of innovation environ-ment. Places with all the tools and trim-mings needed to grow and develop new ventures.
The office becomes a place for sharing.
SPACES NEED TO
Integrate different ambients
Be comfortable & convenient, clean & safe
Be covered with fast network
Improve space utilization
Implement the ways for sharing
Technology has changed the way we communicate and the way we consume media.
People access in-formation anywhe-re, anytime.
Social media is becoming a main-stream business tool.
SOCIAL MEDIAGive everyone the ability to create and spread content as fast as never befo-re.
It favors new ways of:
1) Time planning
2) Task Management
3) Records of meetings and discussions
4) Mind map
5) Instant messaging
6) Company email
7) Collaboration platform
10) Project archive (WIKI)
11) Networking of Colleagues
first ideas / brainstorming
two teams / two concepts
CONCEPT online easily accesible platform that allows the new entrepreneur to create his own personal branding using a “what you see is what you get” tool.
The entrepreneur can create is own personalized material (such as website, presentation, business cards, let-ters...) through templates made my creative professionists.
After he finished his work he automatically publish it on social-networks like Facebook or Twitter, promoting the owner of the template and his own brand.
The platform is connected to a printshop.The new entrepreneurs can always edit his work and modify it, to keep it up-to-date.
notcreativeentrepreneurs: without knowledge on the graphic design field. They use templates made by creative entrepreneurs.
creativeentrepreneurs: professionist as graphic designers. They make the template and they can put it on the website for free or for a small fee in order to promote their work through social networking and through people using it.
register explainyour identity
use your logo
become a memberof Immagine andshare yourexperience withotherentrepreneurs.
who are you? what is yourcompany about?
already have a logo?upload it and useit for yourbranding!
choose the templatethat fits you better.The system willprovide you withsuggestions.
adapt the template to your needs and use it forcreating whateveryou want to have.
show to everybodyyour new image!publish it on yourfavouritesocial network.
print your workdirectly on theonline printshop and receive all the material directlyat home.
Immagine / features
Immagine / prototype
#4 Final Product
Creative box / What is already on web?
online design portfolios download website
add features and possibility improve quality and brandingCOMBINE
Creative box / What is it about?
creative entrepre-neurs(designers, graphic designers, fashion designers, architects, photographers, art-ists, etc)
Online platform for sharing your creative work, download other members work and directly using it for your projects.
• sharing works and experience
Creative box / How does it work?
CreativeBox is a community of passionate developers and designers focused on helping themselves and others creative entrepreneurs to share their works following a new inno-vative idea of copyright. Everything on CreativeBox can be downloaded for free just by publishing and advertising it on your social networks. Become a member, share your work and download other people material. You will find new ways of design, advertise yourself and your work, and meet new amazing collaborators everyday.
register as a new
explore our widelibrary
download for free amazing
share your work and get
Creative box / What are its components?
creative box searchmy boxexplore messages aboutmembers
The index of all the members of the platform. You can find there their profile, their works and their contacts.
An easy tool that lets all the members easily comunicatewith all the creatives entre-preneurs that belong to the
A search bar, to easily find any content inside
A fast way to go trough all the works exhibitied in the website, ranked in different ways (popular, newest, follo-wed, etc...)
User’s profile, with settings but also with all the works
you have downloaded, and the latest news from the
members you’re following
Creative box / What can I download?
. visitors : can only visit the website and see the different works to take inspiration without the possibility of downloading it or adding new stuff
. member : must be an entrepreneur. can have a profile, share its work and down-load other work.
. can have a profile: who are you? how do you work? how can somedoby con-tact you?
. share its own work and make it avail-able for other users
. download other users’ work by publish-ing this action on a social media (such as facebook or twitter) and promote other people work . can download only if upload . contact other members
POSSIBLE FUTURE DEVELOPMENTS
# explain and promote the new copyright licenses (ex. creative commons)
# create a community, with helping desk, forum, possibility to add comments
# add simple tools to modify the differents works directly on the website (“what you see is what you get” tools) for unexperienced users.