make it social, make it private

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  1. 1. DPA34 PROJECT REPORTMAKE ITSOCIALMAKE IT PRIVATEMichela Pasini s103269
  2. 2. background information / A New Generation of entrepreneursIn this worldly context of change, there is an upcoming influence of a gene-ration of new entrepreneurs, that experiences creative freedom. # With their desire to create and the technical gear (hard & software) available, they are starting their own little businesses especially if they cant find their creative freedom within the existing corporations. # Digital is no longer something new, its a given. This is a network-generation of entrepreneurs that is characterized by a cocktail of the concepts multi, sha- ring, inline and open and that will change the future as they like to do it on their own terms. They dont wait for something to happen, they start doing it.
  3. 3. COLLABORATION RESEARCHCONCEPT PRODUCT
  4. 4. our team / who we are#1 Collaborationfavouritesfavouritesmanga, tv series, theatre manga, movies, musicbackgroundbackgroundArt highschoolIndustrial designPolitecnico di Milano National University of Singa-pore Exchange Program Michela Pasini skills Yolanda Pansketching, graphic, visual artskills 22 years old21 years old sketching, graphic, Italian3d modelling, renderingChineserendering, photographingfavouritesfavouritescarnaval, gaming, pub (ga-staying at home,mes)3d animation, geeksbackgroundbackgroundMechanical EngineeringIndustrial designUser Experience DesignskillsInternshipprogramming, Interface Zhang Yue (aido) Jeroen Bun skillsDesign, flash, dreamweaver,20 years old 22 years old Interaction Design, InterfaceandroidChinese DutchVisual Design, User Research,HTML+CSS n oti rabo lla co
  5. 5. our team / how we collaboraten o tira bollaco
  6. 6. our team / how we workedWhat does a new-entrepreneur need? en Europe and China? How can we combxine How can we mind the gap between physical and digital spaces?new and old entrepreneurs?What are the new trends What is generation 404? for new entrepreneurs?How can we collaborate What is still missing? with the chinese?MIGD-TEETIN ERM FM EXHIB OFo n ICK ITIO tiKNra bollaco
  7. 7. epren urs dia EntreMeesl SociaSpacNe w Who are they? Where do new entrepreneurs work?Why are they important?What do they need? Are they private or public?Which are the most useful?How do they work?How are they organized? How can you improve your work How can they start a business?How can you access to them? using them? How can they been improved? What are the new opportunities? #2 Research
  8. 8. New entrepreneurs / Generation 404
  9. 9. What is Generation 404? 404 Not foundError message indica- A new generation of entrepreneurs, born in a ting client was able tocommunicate but other social and economic context that allowed the party either could not creation of a new mentality: digital, free, enter- find what was reque-sted, or was configured prising and dynamic. not to fulfil the requestand did not reveal thereason why.Generation 404Generation Before GoogleYounger than JesusOlder than JesusEntrepreneurial Employee Open network Closed network Flat communication HierarchyFlexibility BureaucracySerendipity RoutineMulti disciplinaryFocusedPassion drivenRevenue drivenTrial | error Risk aversion404, from the famous error page, indicates a Embracing knowledge Visual thinkingMaintaining stabilityText drivengroup of young people who were able to percei- Co-mingleProtectionismPositiveCynicalve the potential of new media, and have found Digital IQOffline IQways to adapt their work to it, by inventing a new Empowered women Post Google populismIT-girlsIntellectualismconcept of entrepreneurship.c h ar sere
  10. 10. Successful / new entrepreneursChris Hughes Tavi GevinsonDaniel EkGrom, Martinetti Susan e Eric Krogerchrishughes.tumblr.com www.thestylerookie.com www.spotify.com www.grom.itwww.modcloth.com Chiara FerragniTristan HarrisJenni Britton Zennstrom, FriisNalden www.theblondesalad.comwww.apture.com www.jenisicecreams.comwww.skype.comwww.nalden.net# A dynamic group of self-starters that has managed tribe-buildersto raise money, launch new products, build new averysocialgenerationtechnologies, and tap into underserved markets. comfortablewithteamworkandcollaborationTheyre starting companies with college pals, spou- enthusiasticforthealways-uncertainses, or siblings.entrepreneuriallife charse re
  11. 11. THEY ARETHEY NEEDYoung differentspacesmulti CreativesavetimeTrendsetter shareinformationIndependent findandmantainsharingcontactsand TravellercollaborationsFlexiblebeinguptodatePassionate managetasks Confidentopen facefailureConnected c harse re
  12. 12. A NEW ENTREPRENEUR INTERVIEWOne man business, run by a young creative guy that organize events.Started 1,5 years ago, must be profitable within 3 years.Activities include: Organizing custom events (company events, public events, birth-days, anniversaries, weddings etc). Booking artists for events from database Expanding and maintaining artist databaseOperates from home.Meets clients at home or external location.No employees.Outsourced bookkeeping and website.PROBLEMS ENCOUNTEREDOutsourcing WorkBranding/Promotion?Bookkeeping Ways for showing to others(financial management)A website is not easy,website (promotion) so make it easy?design must be consideredTeam or Individual? Home? Cafe? Office?CostNumber of membersCollaboration problem Cost and environmentTrust Networking (online and offline) c harsere
  13. 13. Spaces
  14. 14. New Generation /New SpacesThe office becomes aplace for sharing.#The new trend for young Nocos, China No office, cafe officeDesign Library, Milanohttp://www.designlibrary.it/entrepreneurs are uncom-mitted places around theworld for accessing space,resources, connections,knowledge, experienceand investment.Places that borrow from the best of amembers club, an innovation agency, aserviced office and a think-tank to createa very different kind of innovation environ-ment. Places with all the tools and trim-Spaces, AmsterdamThe Hub, Amsterdammings needed to grow and develop new http://spaces.nl/http://amsterdam.the-hub.net/ventures.ch arsere
  15. 15. recreationspacesSPACES NEED TOmeetingspacesIntegrate different ambientsBe comfortable & convenient, clean & safeInspire creativityworkBe covered with fast network spacesImprove space utilizationEncourage communicationImplement the ways for sharing cafeteriaOffice automationImprove Efficiency library h shops carse re
  16. 16. Social Media
  17. 17. Technology haschanged the waywe communicateand the way weconsume media.People access in-formation anywhe-re, anytime.Social media isbecoming a main-stream businesstool. c har se re
  18. 18. SOCIAL MEDIAGive everyone theability to create andspread content asfast as never befo-re.It favors newways of:CommunicateCooperateBecoming PublicInteractConnectCreate communitiesch arsere
  19. 19. #3 Concept
  20. 20. first ideas / brainstorming HOWCANWEHELPENTREPRENEURSWORKING? 1) Time planning 2) Task Management 3) Records of meetings and discussions 4) Mind map 5) Instant messaging 6) Company email 7) Collaboration platform 8) Presentations 9) Sharing 10) Project archive (WIKI) 11) Networking of Colleagues t epncco
  21. 21. two teams / two concepts Shop&show Immagine cinese conceptdutch concepttep nc co
  22. 22. CONCEPTImmagine online easily accesible platform that allows the new entrepreneur to create his own personal branding using a what you see is what you get tool. The entrepreneur can create is own personalized material (such as website, presentation, business cards, let- ters...) through templates made my creative professionists. After he finished his work he automatically publish it on social-networks like Facebook or Twitter, promoting the owner of the template and his own brand. The platform is connected to a printshop. The new entrepreneurs can always edit his work and modify it, to keep it up-to-date. TARGET notcreativeentrepreneurs: without knowledge on the graphic design field. They use templates made by creative entrepreneurs.creativeentrepreneurs: professionist as graphic designers. They make thetemplate and they can put it on the website for free orfor a small fee in order to promote their work throughsocial networking and through people using it. tep nc co
  23. 23. Immagine / featureswho are you?what is yourcompany about? show to everybody your new image! publish it on your favourite social network. choose the template explain that fits you better.register your identity The system will provide you with suggestions.become a member publishof Immagine andshare yourexperience withother use your chooseentrepreneurs.logoyour stylealready have a logo? printupload it and useit for yourbranding!edit and modifyprint your work directly on the online printshop and receive all adapt the templatethe material directly to your needs at home.IMMAGINE and use it for creating whateverimagine yourself you want to have. tep nc co
  24. 24. Immagine / prototype tep nc co
  25. 25. t epnccoShop&Show
  26. 26. conc ep t
  27. 27. creative box#4 Final Product
  28. 28. Creative box / What is already on web?online design portfoliosdownload website add features and possibilityCOMBINE improve quality and brandingtuc od pr
  29. 29. Creative box / What is it about? CONCEPT TARGET FOCUS Online platform for creative entrepre- sharing works sharing your creative neurs and experience work, download other(designers, graphic members work anddesigners, fashion promoting directly using it for designers, architects, your projects.photographers, art- outsourcing ists, etc)Creative Box
  30. 30. Creative box / How does it work? register as explore download forshare your a newour wide free amazing work and getmember library works advertisedCreativeBox is a community of passionate developers and designers focused on helpingthemselves and others creative entrepreneurs to share their works following a new inn o-vative idea of copyright. Everything on CreativeBox can be downloaded for free just bypublishing and advertising it on your social networks. Become a member, share your workand download other people material. You will find new ways of design, advertise yourselfand your work, and meet new amazing collaborators everyday.tuc od pr
  31. 31. Creative box / What are its components?The index of all the membersof the platform.You can find there their An easy tool that lets all theA search bar, to easilyprofile, their works and their members easily comunicate find any content insidecontacts.with all the creatives entre-the website preneurs that belong to theplatform creative boxexploremembersmessages about my box searchA fast way to go trough all Users profile, with settingsthe works exhibitied in thebut also with all the workswebsite, ranked in differentyou have downloaded, andways (popular, newest, follo-the latest news from thewed, etc...) members youre followingtuc od pr
  32. 32. Creative box / What can I download?tunestypography icons photographsCREATIVE BOXillustrationsvectorstuc od pr
  33. 33. USERSFEATURES. visitors : can only visit the website andEvery member:see the different works to take inspirationwithout the possibility of downloading it or . can have a profile: who are you? howadding new stuff do you work? how can somedoby con- tact you?. member : must be an entrepreneur. canhave a profile, share its work and down- . share its own work and make it avail-load other work. able for other users. administrator. download other users work by publish- ing this action on a social media (such as facebook or twitter) and promote other people work . can download only if upload . contact other members t ucodpr
  34. 34. POSSIBLE FUTURE DEVELOPMENTS# explain and promote the new copyright licenses (ex. creative commons)# create a community, with helping desk, forum, possibility to add comments# add simple tools to modify the differents works directly on the website(what you see is what you get tools) for unexperienced users. t ucodpr