make money with google

13
Make More By Ranking Higher on Google By Kristopher B. Jones Founder / CEO – ReferLocal.com Author of “SEO Visual Blueprint” Kristopher B. Jones Founder / CEO, ReferLocal [email protected] 877.814.6315

Upload: kristopher-jones

Post on 10-May-2015

1.475 views

Category:

Technology


0 download

DESCRIPTION

This is the slide deck from the keynote I delivered at ForumCon 2012 on making more money with Google. I briefly chatted about the history of Google and how Larry Page and Sergey Brin dreamed up Google during their doctoral dissertation as a search algorithmic process based on academic research. I share a simple 5 step strategic plan with the audience and take ques

TRANSCRIPT

Page 1: Make Money with Google

Make More By Ranking Higher on Google

By Kristopher B. JonesFounder / CEO – ReferLocal.comAuthor of “SEO Visual Blueprint”

K r i s t o p h e r B . J o n e sFounder / CEO, ReferLocal

[email protected] 877.814.6315

Page 2: Make Money with Google

2

About me

1999 – 2009Pepperjam Full Service Internet Marketing / Affiliate Network

2009 – 2011Pepperjam acquired by GSI Commerce in 2009; eBay in 2011. Pepperjam Network powers over 1,500 internet retailers, including Babies R Us, Toys R Us, and the NFL.

2010 – 2012Found KBJ Capital in 2010; Invest in 10 early stage technology companies, including Highlighter.com, Yumm.com, APPEK, IML, and ReferLocal.com where I’m CEO.

2008, 2010Over 50,000 sold

Page 3: Make Money with Google

3

History of SEOThe Google Guys, Stanford and PageRank

Page 4: Make Money with Google

4

INTERESTING FACTOID: The name "PageRank" is a trademark of Google, and the PageRank process has been patented. However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

The Pagerank AlgorithmLarry Page

Page 5: Make Money with Google

5

Want to Make More Money with Google?At its core SEO is about three things

①Content - and how you shape that content (especially for forum owners)

②Getting indexed – increasing the number of pages indexed by Google

③Domain Authority – Measured primarily by the quantity and quality of links pointing to your site. Think Pagerank.

Page 6: Make Money with Google

6

Your 5-Step SEO Strategic PlanForum Owners: Make More by Ranking Higher on Google

Page 7: Make Money with Google

7

STEP 1: Make Sure Your Web Site is found by Google!QUICK TIPS:• Leverage Google

Webmaster Tools to identify and fix issues indexing your content

• Spoon feed your content to Google by submitting a maintaining a site map

• Optimize your internal linking structure to maximize content indexing

• Utilize circular navigation

Page 8: Make Money with Google

8

STEP 2: Optimize every unique page of your Forum for Specific KeywordsQUICK TIPS:• Add description to top of

all forum threads focused on target keywords

• Target 1-2 keywords per page / thread maximum

• Encourage content build around target keywords

• Use target keywords in title tags on every page

Page 9: Make Money with Google

9

STEP 3: Shape Your Forum Content around Target KeywordsQUICK TIPS:• Conduct extensive keyword

research to identify target themes and keywords

• Shape existing content around target keywords; break off existing or start new threads

• Train moderators to facilitate SEO strategy based on target keywords.

Page 10: Make Money with Google

10

STEP 4: Leverage Social Media

QUICK TIPS:• Make all of your content

sharable on FB & Twitter• Hire a social media

manager to evangelize to your forum content

• Leverage SM to build buzz, build links, and generate traffic back to your site

• Gain additional rankings on Google through video, images, and Tweets

Page 11: Make Money with Google

11

STEP 5: Link BuildingTIP: The more quality links you have pointing back to your Forum the higher you will rank for target keywords.

TIP: Link building is dynamic, ongoing process.

Page 12: Make Money with Google

12

Interested in Advanced SEO Strategies?

Buy my book for $20 Request a free copy of my Advanced SEO presentation

• facebook.com/krisjonescom• twitter.com/krisjonescom• linkedin.com/in/internetceo• E-mail – [email protected]

OR

Provide me a business card

Page 13: Make Money with Google

QUESTIONS?