make sense of the changing environment
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Making sense of the changing environment
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. - Charles Darwin
Redfern 2007
Everyone has a plan - until they get punched in the face.
Mike Tyson
Baines, Fill & Page (2011)
Data Gathering
Secondary data • Fundraising database • Internal reports • Institute of Fundraising • NCVO -
http://www.3s4.org.uk/drivers • NFP Synergy • Agencies • Civil Society Publications • Third Sector • The Guardian • Government sources e.g.
HMRC, Charity Commission, OCS
• Fundratios • Academic Journals: IJNVSM,
NVSQ, Marketing Journals • Social media • Meta-sites
Primary data • Interviews • Focus groups • Observations • Surveys
Interpreting what you find
Issue Impact on
charity
Likelihood Impact Time Frame Progress Type Score
High 3
Medium 2
Low 1
High 3
Medium 2
Low 1
0 - 6 m 4
6 - 12 m 3
12 - 24 m 2
24 + m 1
>increasing 2
= static 1
< decreasing 0
+ pos
- neg
= ?
4,5,6
7,8,9
10,11,
12
New law
on fur trade
being
introduced
New focus
for
campaigning
and
fundraising
High 3 High 3 0 – 6 m 4 > Increasing
2
= ? 12
Micro-Environment
Competitors
• How they are doing?
• Why they are doing what they’re doing?
• What do they want to do in the future?
...what does this mean for you?
….what’s your point of differentiation?
Internal Environment
Men Money Machines Minutes Mission
SWOT
Strengths Weaknesses
Match
Convert
Opportunities Threats
Convert
From Thinkingfutures.net
Driver
Key points
• Make it a regular process
• Change the environment
• Find your USP/point of differentiation
• Look long term
• Involve other people
Thank You!
@claireyjaner [email protected]