make social media work for you and your business- enterprise4all
TRANSCRIPT
If you don’t understand...ask
Question everything
…coz I am going to ask you questions
Relax…this isn’t life or death
Neil Simpson
Been coaching businesses for ten years
I have a blog read in over 30 countries
I am invited to speak about this stuff all over the country
Sam Marsh, built his business entirely using Social Media Marketing
From Tarleton
Contracts with Google, Fitness First, Exercise4Less, British Institute of Sport
Sponsored by UnderArmor
Expected to turnover about £800,000 in his first year of business
Didn't know what to write
Didn't know what I was doing
First 2 yrs I had my website I had 50 page reads
in total
It took 4 years to get to 100 followers on twitter
Spent £1000’s on training
Learned from some of the best in the world
Share what I have learned to help businesses grow
Gary Vaynerchuk
Used social media to grow his business from $6 million
to $45 million
Armed with a flip cam built his audience to 100,000 views per
DAY
Early investor in Twitter, Tumblr, Uber and Birchbox
All media is social
The special thing is that it is two way
Traditional media costs a lot to get involved
Now you can talk to the world with an almost free
click
http://www.youtube.com/watch?v=VlOxlSOr3_M
Find the right platforms...
Which platforms do your customers use?
Ask them!
During your next call... during your next meeting...
next time you make a delivery… anytime you have
contact with an existing customer ask what they
use!
Use...
Facebook to tell stories, especially your customers
stories
Twitter to start and contribute to conversations
LinkedIn to network and connect
1. Have a plan
2. Measure everything (what is working?)
3. Do the minimum to be effective
4. Be You
5. Be sticky
6. Use as many pictures and videos as
possible
1. What problems do your customers have?
2. What information do your customers need?
3. What resources do your customers need?
4. What do they want to know about you?
Is what I am about to post useful?
How does this make me look like an
expert?
How does this make me look like THE
person to do business with?
What do you want Social Media to do?
● Increase Sales?
o In store?
o Online?
● Launch a new product?
● Build awareness?
● ...other?
Four steps...
1. Build your audience
2. Drive audience to
website
3. Turn audience into leads
4. Turn leads into
customers
Four steps...
1. Build your audience
2. Drive audience to
website
3. Turn audience into leads
4. Turn leads into
customers
Kno
w
Like
Trust
BUY
Create Value
Solve problems for your buyer persona
- What do they need help with?
- What information do they need?
- What resources can you share with them?
...this helps with edge ranking (essential)
How to create leads...
1. Ebooks, guides and white papers
2. Templates
3. Checklists
4. Blog posts
5. Webinars
6. Content creation assets
Engage your audience...
● listen first - follow & learn
● find your voice - be yourself - give them
something more
● respond, react & re-tweet - be responsive
● make it a habit - start by aiming to tweet at least
once a day