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Making Social Media Work for You Neil Simpson

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Making Social MediaWork for You

Neil Simpson

Guidelines...

If you don’t understand...ask

Question everything

…coz I am going to ask you questions

Relax…this isn’t life or death

Why Listen to me..?

Neil Simpson

Been coaching businesses for ten years

I have a blog read in over 30 countries

I am invited to speak about this stuff all over the country

Sam Marsh, built his business entirely using Social Media Marketing

From Tarleton

Contracts with Google, Fitness First, Exercise4Less, British Institute of Sport

Sponsored by UnderArmor

Expected to turnover about £800,000 in his first year of business

It wasn't always like this...

Didn't know what to write

Didn't know what I was doing

First 2 yrs I had my website I had 50 page reads

in total

It took 4 years to get to 100 followers on twitter

So I learned how...

Spent £1000’s on training

Learned from some of the best in the world

Share what I have learned to help businesses grow

What is social media?

...and more importantly what's in it for me!

“Social media is the plumbing of word of mouth.”

― Gary Vaynerchuk

Gary Vaynerchuk

Used social media to grow his business from $6 million

to $45 million

Armed with a flip cam built his audience to 100,000 views per

DAY

Early investor in Twitter, Tumblr, Uber and Birchbox

What’s the ROI of Social Media?

Know - Like - Trust - BUY

Social Media......what to do next

All media is social

The special thing is that it is two way

Traditional media costs a lot to get involved

Now you can talk to the world with an almost free

click

Bigger audiences?

Lower costs?

Direct

communication?

...whenever I

want??!!

So whats the catch..?

If everyone can do it, getting heard is the hard part…

If everyone can do it, getting heard is the hard part…

...so... how do you get heard?

What Makes Great Social Media?

What made it so successful?

Memorable

Meaningful

Likeable

Authentic

Relatable

Call to action…lets look at the next

slide…

But what do I actually do?

Find the right platforms...

Which platforms do your customers use?

Ask them!

During your next call... during your next meeting...

next time you make a delivery… anytime you have

contact with an existing customer ask what they

use!

Use...

Facebook to tell stories, especially your customers

stories

Twitter to start and contribute to conversations

LinkedIn to network and connect

1. Have a plan

2. Measure everything (what is working?)

3. Do the minimum to be effective

4. Be You

5. Be sticky

6. Use as many pictures and videos as

possible

All with a “call to action”

….pointing to….

Your Website!

Where you turn attention into money!

What do I post about?

1. What problems do your customers have?

2. What information do your customers need?

3. What resources do your customers need?

4. What do they want to know about you?

Not sure?

Ask your customers!

What not to do...

What not to do...

What not to do...

What not to do...

What not to do...

What not to do...

What not to do...

SELL!

!SELL!

!

Think...

Is what I am about to post useful?

How does this make me look like an

expert?

How does this make me look like THE

person to do business with?

Why do people follow brands on Social Media?

! Source - getsatisfaction.com

What do you want Social Media to do?

● Increase Sales?

o In store?

o Online?

● Launch a new product?

● Build awareness?

● ...other?

Four steps...

1. Build your audience

2. Drive audience to

website

3. Turn audience into leads

4. Turn leads into

customers

Four steps...

1. Build your audience

2. Drive audience to

website

3. Turn audience into leads

4. Turn leads into

customers

Kno

w

Like

Trust

BUY

You have to know…

Who is your

audience…?

Buyer

persona…?

Create Value

Solve problems for your buyer persona

- What do they need help with?

- What information do they need?

- What resources can you share with them?

...this helps with edge ranking (essential)

How to create leads...

1. Ebooks, guides and white papers

2. Templates

3. Checklists

4. Blog posts

5. Webinars

6. Content creation assets

Create a library of resources...

Then...

Create a post

focussing on

one aspect

from a longer

piece of

content.

You have to solve problems...

What you sound like when you sell...

You buy oneYou get one FREE!!!!

Dont be this guy

Dont be this guy….NEVER be this guy!!

People look for...3 kinds of information

People look for...3 kinds of information

Technical

People look for...3 kinds of information

Technical

Understand them

People look for...3 kinds of information

Technical

Understand them

Mythological

Other kinds of posts

Quote as an image...

Questions...

Image of a product...

Whatever you do

Use a photo…if you can

They generate 53% more likes (approx)

Engage your audience...

● listen first - follow & learn

● find your voice - be yourself - give them

something more

● respond, react & re-tweet - be responsive

● make it a habit - start by aiming to tweet at least

once a day

Be Human

Thank you

Neil [email protected]

…helping businesses create marketing, that creates customers…