make the link - pitch presentation 1016
TRANSCRIPT
M A K E T H E L I N Kwith your fans
data | marketing | technology
© Make The Link SAS • 2016
Marketing content the most important trend
The use of storytelling to build relationships with fans by providing them with something entertaining or useful is great but…without data, it’s pretty useless.
Data helps a lot to be more effective in the moment as well as in the long term, to establish deeper and more authentic connections with their audience.
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Marketers top needs from a content marke6ng perspec6ve
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Audience ID & targe6ngAnaly6csCrea6onDistribu6onCura6on & aggrega6on
Source : Altimeter - 2014
© Make The Link SAS • 2016
Marketer’s top needsWhat the marketers need today is truly audience identification
The problem
© Make The Link SAS • 2016
CEO
Do more with less
Marketing Director
OK, we need more traffic, more
data !
Digital marketing manager
With the right tool & data, I can do the work
of 10
In data-driven marketing, you need good data to be efficient
56% Marketing Director have « bad data quality » problem - Source Act on - 2016
The solution: data marketing campaignsThe « Exclusive / Marketing Premiere » is the new entertainment industry standard ! All the fans should benefit from these exclusives during « datawall marketing campaigns » : Listening| Watching | Contest | Physic2Digital
Make The Link is a self-served platform for content marketers. We provide for every campaign a dedicated landing page which delivers great insights & learnings on first-party fans data captured.
© Make The Link SAS • 2016
! One stop shop " Fans exclusives content management # Astonishing marketing campaigns $%&' Multiple audiences engagement ( Customer journey fully optimized ) Marketing / revenues managed & optimized
Product philosophy
© Make The Link SAS • 2016
#DATAWALL
© Make The Link SAS • 2016
ONBOARDING PROCESS FOR FANS
To the datawall landing page
PREMIERE CONTENT
Make The Link campaign manager
Benefits:
• Publish campaigns continually • Active engagement « hot data » • Manage smart fans segment • Direct marketing pushes • Increase Trust & Loyalty
Campaign creation 5 STEPS - 10 MINUTES
Databoard insights & learning
DEMOGRAPHY SOCIAL ACTIVITIES Tracks | Artists | Likes | Brands | Events
ANALYTICS
Launch your lead-generation campaigns, optimize your targeting and manage your audience insights
To personalize directly the customer journey
Social Direct Mail
Advertising
In-Store
$1,89 trillion
Total Entertainment & Media market by 2017
$11bn
Data & analytics marketing software industry by 2018
$15bn
Paid social media market in 2016
Source : eMarketer Source : IDC Source : eMarketer
Market Sizing
© Make The Link SAS • 2016
+500Campaigns since Sept. 14
€15,000Monthly Recurring Revenue
+55M
7API Integrations (Salesforce / Adobe Marketing Cloud)
Make The Link milestones
© Make The Link SAS • 2016
Data Points
80%Facebook Connect
€XXX XXXSeed round end 2016
Product vision
New social logins Instagram / Twitter connect Fans segment explorer (ex: women / 18-36 yrs-old / city over 500K people / like Beyonce, Pepsi…) Push notifications w/ automated triggers (welcome, birthdays, rewards, sms…) SDK kit for third-party platforms Deep integration in CRM platforms: Salesforce, Sendgrid, MailChimp, Adobe… Pixel Marketing tracking Facebook / Google Bot entertainment content recommandation app
© Make The Link SAS • 2016
France - Saas unlimited use deal +80 campaigns+100 campaigns
Movie fans survey appAudiolib, Didier Jeunesse, Parascolaire…
© Make The Link SAS • 2016
Happy customers
12’’ Promo codes « phygital »
Jérémy Govciyan
CEO
Culture & business master @ Paris Sorbonne University
Snowite (7Digital), Digiplug, Warner Music Group
Guillaume Crisafulli
COO
Business law master @ Paris 2 Assas
Reed Midem, Brainsonic, Universal / Warner Music Group
Kieu Anh Tuan
CTO
Master @ INSA Lyon
E-TF1, Brainsonic
© Make The Link SAS • 2016
The lean startup approach, user happiness & company culture are
my best friends
Rocking founders team
I'm devoted to our clients We share the same business vision with
Jérémy since 2004 @WarnerMusic
I love coding a top product, I met Guillaume in 2007
@Brainsonic
