Make the most of nearby events to boost your hotel’s occupancy!

Millions of people travel across the world every year to attend events like global and regional events like music festivals, sporting events and other cultural events.

Hotels can make the most of this period to enhance their occupancy for the period.

Events provide hotels with booking opportunities

While the additional occupancy is great for independent hotels, managers must aim to make the most of these bookings by striving to generate more positive reviews and build loyalty by maintaining relationships with departing guests.

Benefits beyond occupancy

Hotels must identify popular events happening in the vicinity and take steps to attract guests coming in to attend these events – the UEFA champions league, for instance, which happens throughout Europe regularly attracts legions of travelers annually.

Identifying nearby events

Event attendees are generally active on social media and post pictures regularly throughout the course of their stay, giving hotels entry into a much more selective marketplace – the visitors’ friends and family. This exposure also helps build the property’s brand.

Events help improve branding

Guests are usually in a positive frame of mind after attending events and hotels must aim to capitalize on this positivity by coaxing guests to submit reviews. This can be done effectively through email campaigns using tools like MailChimp.

Generate more positive reviews

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