make think stefan sagmeister presentation
DESCRIPTION
BIOStefan Sagmeister formed the New York–based Sagmeister, Inc., in 1993 and has since designed for clients as diverse as the Rolling Stones, Stefan Sagmeister thinks it’s a good idea to close his studio every 7 years for 12 months and spend it trying out various little design experiments, for which there is never enough time while running a regular practice. SPEAKER BIOStefan Sagmeister formed the New York–based Sagmeister, Inc., in 1993 and has since designed for clients as diverse as the Rolling Stones, HBTRANSCRIPT
Hello. You have reached Sagmeister Inc. We are conducting a full year of experiments and will be back on
September 1st 2009.
Please call us then.
Job:Done for money, 9:00 - 5:00.Career: Advancement and promotion.Calling: Intrinsically fulfilling.
Stefan 12.5% personal use3M 15.0% personal useGoogle 20.0% personal use
Have YOU ever conducted a sabbatical?
How did the sabbatical happen?
• My job became a calling again.
• It was very enjoyable.
• Over the long term it was financially successful.
• Everything we designed in the seven years following the first sabbatical, had its origin in thinking done in that year.
Insight #1:
In branding, sameness is overrated.
Insight #2:
I had used the language of design only for promotional and advertising purposes.
There must be other possibilities.
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Thank You.Thank You.
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Thank you.