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§ Make your blog rock – layout, media and more § Can people even find you? #keywords § Building relationships § Pictures are worth a thousand words § Be SOCIAL…..

Do research & understand

platforms before using them.

Twitter: conversation/discussion, breaking

news, trending topics and ‘chats, e.g. #beerchat.

Facebook: high engagement to drive traffic to your blog and cultivate

conversation. Instagram: visual

extension of your blog. Youtube: wider audience

for your videos.

§ 

§ Don’t ignore alternative platforms:

§  Untappd: show off your beer knowledge & expertise. §  Snapchat: fastest growing social app - establish your presence. §  Periscope: cover live events & offer sneak peeks. §  Google+: good for search discovery. §  Pinterest: like online scrapbooks. §  Tumblr: mini version of your blog - find a specific, unique angle. §  New ones come along all the time. §  What else?

§  Don’t feel like you have to be on everything all the time but be open to change.

§  Plan a strategic posting schedule: Always Quality over Quantity. §  Post regularly and possibly daily if possible but focus on quality over content. §  Pay attention to your unique audience on each of these platforms.

§  Strategically plan what you post. §  Types of posts: Images, Links, Videos & Text. §  Consider how you distribute a single piece of content across platforms. §  Don’t just just self-promote; be open to discussion. §  Don’t be a troll.

§  Tag, mention & hashtag: §  Mention or tag others on Twitter, Facebook, Instagram when you’re talking about

them. §  Leverage popular/trending hashtags on Twitter & Instagram when relevant to

you. §  Don’t force it. §  Don’t overdo it.

§  Do design a content calendar §  Plan ahead to avoid hiccups in your content. §  Take advantage of existing weekly trends, e.g. Thirsty Thursday or Flashback

Friday. §  Keep up with relevant holidays, like IPA Day.

§ Do use tools to make managing social media easier: § Buffer’s optimal timing tool. § Scheduling tools like Tweetdeck, Hootsuite or Buffer. § Hootsuite and Tweetdeck are also good options for listening tools. § Google Docs to create a very basic content calendar. § Insights on Facebook and Analytics on Twitter. § Bitly as a somewhat reliable way to track clicks. § Storify can help you aggregate all the content you’ve shared on a

topic. § IFTTT or Zaps to automate where necessary. § Followerwonk grow, analyze your audience and who you follow.

§ The Beeroness § Beer Alien § Brew York § Beer Babe

§ Being a #Winning Social Media Influencer means most of all that you have a solid presence.

•  The Beeroness •  Beer Alien •  Brew York •  Beer Babe Being a Winning Social Media Influencer means most of all that you have a solid presence.

§ See when your audiences is online & responding. § Post relevant content based on your audience – location, age, etc

§ Compare types of content you’re sharing & how much response each gets.

§ Dashboard set up § Consistent keyword research

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