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make your clients an offer they can't refuse [a close up look at the usp]

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The presentation used at a recent workshop in Woking entitled, 'MAKE YOUR CLIENTS AN OFFER THEY CAN'T REFUSE'. The objective was to summarise your business in a 15-20 word phrase that powerfully conveyed why your ideal target client should do business with you over any of your competition. Then to take that new USP affirmation statement and dominate your marketing messages with it. We covered what a USP is, what is definitely is not, how to dig our your outstanding stand-out qualities and then refine it so only the best of your best makes it through into your headlines. Tim Coe www.myusp.biz

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