make your club shine on facebook presentation

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Make Your Club Shine on Toastmasters District 28 Fall conference November 5, 2011 Cleo Parker, ACS, ALB [email protected]

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Presented at the District 28 Toastmasters Conference on 11.4.2011. Why and How to promote Toastmaster clubs on Facebook, includes examples and resources

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Page 1: Make Your Club Shine on Facebook presentation

Make Your Club Shine on

Toastmasters District 28 Fall conference

November 5, 2011

Cleo Parker, ACS, ALB

[email protected]

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Agenda

Why your club should be on Facebook Options and recommendations

How to create a Facebook Page How to create Events and invite people

Strategies to engage club members and fans Extra Credit for Digerati

Connecting with other sites and analyzing traffic Resources

Page examples, reference, content sources

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WHY SHOULD YOUR CLUB BE ON FACEBOOK?

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Why Facebook?

Social Media is fast becoming a key piece of the communication landscape

93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011)

If Facebook were a country, it would be the world’s 3rd largest

Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011)

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In Other Words . . .

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Second through fourth search results from Facebook

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Facebook Presence Options

PagesGroupsProfile

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Facebook entity option: PagePages

Allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives.

Dearborn Dynamic Toastmasters page next

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Page Example

Functions available

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Facebook entity option: GroupGroups

Provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.

Members must be approved, offers privacy options to limit visibility of posts

Official Toastmasters International Group next

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Group Example: Toastmasters International

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Facebook entity option: Profile

Profile Profiles (timelines) represent individuals and

must be held under an individual name.• There are a couple D28 clubs using profiles

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Facebook entity recommendation

Page Greater Reach, open to all Designed to promote organizations, ranks

highly in search Built in applications for events and content

sharing

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CREATE A FACEBOOK PAGEHow to

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Before you start:

Decide on your page name Select administrators (multiple) Select graphics & store on your computer Meeting times, location, and street address Welcome statement, club contact information

Website, email, phone Have a plan for updating and posting

Facebook page next

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Click on the “create a page”

link

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Drop down menu

Select Non-Profit organization

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You can do it even without a Facebook account, just an email address

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A logo (from the Toastmasters International Brand Portal) or a photo of your club banner are good choices

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Skip this step – set up the page first so when you invite people there is something to see

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About info will appear on the left side column on your page

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“Get started” page is only available when page is brand new.

Invite friends option always appears here, do it after page has some content

Next: Edit Page

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Work through the list of options

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You can set landing tab to events if you have one coming up - remember to change it back when the event is over

Work through the list of options

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Basic Information -1

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This info appears on the page’s “About” tab

Appears in right column of the page’s Wall

Basic Information -2

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Saved image

Webcam

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Good resource

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Keep the Apps

Advanced topics

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CREATE A FACEBOOK EVENTHow To:

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Before you start, have ready:

Date and time Place, including street addressURL link to flyers or more infoGraphics, logos, past eventsCreate an eventnext

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Click here

Launches this page, click on the calendar icon

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Invite your Facebook friends

Select these to invite discussion

You can include a link to a flyer here

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ATTRACT AND ENGAGE FANSHow to:

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Spreading the Word

Build Awareness Facebook Invitations

• Members, other Toastmasters & friends Emails to members & guests

Friend campaigns Ask for fans to invite friends

• Alaska Kennel Club: “300 likes” campaign• next

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Alaska Kennel ClubNotable for “300 likes” campaign

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100 likes in 7 days!9/21 = 2009/23 = 2509/28 = 300

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Click on ShareThen drop down to select where to share it

Add a personal note

Invite your Facebook friends

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Be Interesting & Engaging Think of yourself as the voice of your club

“What Would (my club) Say?” Regular posts

Appear in fan newsfeeds Reason to return to the page

Variety is good! Remind members ANY fan can post Include meeting info, links, and advice Project and manual discussions

Pictures and Video Share meetings and events Tag people to draw interest

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After uploading, tag people – encourages them to check out their picture

Uploading Photos and Video

• First save photos or video to your computer

• Click to open upload tool

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Removing Inappropriate Posts

If you hover in the upper right corner you can will see an icon – click on it to hide, delete or report a post for abuse

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Page examples Doing Well

Washtenaw Toastmasters Cromwell Community Toastmasters Dublin Toastmasters

Could Improve Epicenter Toastmasters

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Extra Credit

Using Facebook as a pageCreating a custom club URL on FacebookPosting from a mobile deviceConnecting your Facebook page with your

club website and TwitterPage Insightsnext

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Change how you use Facebook

Note changes in name and newsfeed

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Why Fans are important

With 25 fans you can create a custom url http://www.facebook.com/DearbornDynamicToastmasters

Otherwise your address includes a lot of messy code http://www.facebook.com/pages/Epicenter-

Toastmasters-Club-1041/145177188838567

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Mobile updates for admin use only

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Link to Facebook Pagefreetoasthost format does not allow “Like” icon code

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Bump after every Tuesday meeting

Insights allow you to analyze traffic

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Resources Facebook Help Building your presence with Facebook Pages

“Best Practices” pdf is an excellent reference

Toastmasters Social Media Links Get online! Attract a new generation of Toastmasters Creating a page without a profile

Contact Cleo for more information [email protected] or 734-634-3501

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Make Your Club Shine on Facebook!

It’s where people areIt’s easy to get startedIt’s one more place where Toastmasters

can gather and communicate