make your move with centurylink
TRANSCRIPT
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B A Y O U B O S T O N
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C A M PA I G N O B J E C T I V E S
D I S T I N G U I S H B R A N D I D E N T I T Y
G E N E R A T E A WA R E N E S S
C R E A T E C O N S I D E R A T I O N
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B O S T O N I S D I F F E R E N T
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B O S T O N I S T R A N S I E N T
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1 8 0 , 2 1 0 R E N T A L U N I T ST A L K A B O U T P OT E N T I A L
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2 0 % O F B O S T O N ’ S P O P U L A T I O N I S
C O L L E G E S T U D E N T S
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1 8 9 S U R V E Y
R E S P O N D E N T S
1 0 P E R S O N A L
I N T E R V I E W S
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“ [ T h e w o r s t t h i n g a b o u t m o v i n g i s ] g e t t i n g y o u r e n t i r e l i f e f r o m p o i n t
A t o p o i n t B .”
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6 4 % O F R E S P O N D E N T S
H A V E M O V E D 4 O R M O R E T I M E S
9 5 % O F M O V E R S
A D M I T T E D T H E Y H A D “ T O O M U C H S T U F F ”
4 1 % C O N T A C T T H E I R S E R V I C E
P R O V I D E R A W E E K B E F O R E T H E Y M O V E
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“ I t i s t h e o n l y p r o v i d e r i n m y a r e a . I w o u l d g i v e a n y t h i n g n o t t o b e
w i t h t h e m .”
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EXCITEMENT
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H O W D O E S C E N T U R Y L I N K P O S I T I O N T H E M S E LV E S A S A L E A D E R I N
C U S T O M E R S E R V I C E
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M O V E O N T H E I R O W N T E R M S
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B I G C H A N G E S , B I G A DJ U S T M E N T S
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N OT T H E P U S H Y S E R V I C E P R O V I D E R
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M A K I N G L I V E S S I M P L E
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B E I N G A M E M B E R O F T H E C O M M U N I T Y
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MAKE YOUR MOVET O G E T H E R
L E T ’ S
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M E A N S H A V I N G F R E E D O MMAKE YOUR MOVE
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M E A N S H A V I N G C O U R A G EMAKE YOUR MOVE
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M E A N S H A V I N G F L E X I B I L I T YMAKE YOUR MOVE
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G R E A T E R B O S T O N
A R E A M O V E R S
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G R E A T E R B O S T O N
A R E A
E T H A NYo u n g p r o f e s s i o n a l
S e t t l e d i n – w o u l d c o n s i d e r s w i t c h i n g
p r o v i d e r s
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M O V E R S
M A D I S O NR e c e n t c o l l e g e g r a d
I n d e p e n d e n t & w i l l i n g t o g i v e
D I Ys a t r y
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M O V E R S
B E NFa t h e r , h u s b a n d &
y o u n g p r o f e s s i o n a l O u t - o f - s t a t e r & a
l i t t l e b i t o f a h o a r d e r
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C R E A T I V E E X E C U T I O N S
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S E E B O S T O NG R E A T E R B O S T O N A R E A
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F E N WAY
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B O S T O N C O M M O N
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P R I S M I N T H E PA R K
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R A I S E S A WA R E N E S S O F B R A N D
C R E A T E S S O C I A L B U Z Z
G A T H E R S DA T A F R O M PA R T I C I PA N T S
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I N T E R A C T I V E A DA M
G R E A T E R B O S T O N A R E A
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P R I S M I N T A K E O V E R
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N O R T H S O U T H
B A C K B AY
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G E N E R A T E S A WA R E N E S S O F P R O D U C T S
E S T A B L I S H E S S T R O N G B R A N D V O I C E
C R E A T E S S O C I A L M E D I A B U Z Z
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A S S E M B LY R E Q U I R E DG R E A T E R B O S T O N A R E A + M O V E R S
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C O M M U N I C A T E S U N I Q U E S E L L I N G P R O P O S I T I O N S
I N C R E A S E S B R A N D R E L A V A N C Y T O P OT E N T I A L C U S T O M E R S
C R E A T E S B R A N D V A LU E W I T H C U S T O M I Z E D C O N T E N T
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M O V I N G K I TM O V E R S
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1 R O L L O F T O L I E T PA P E R$ 1 0 D U N K I N G I F T C A R D
2 A A B A T T E R I E S1 PA C K O F P O S T- I T N OT E S
1 G A R B A G E B A G4 B A N D - A I D S
2 M E D I U M C O M M A N D S T R I P S2 A D V I L PA C K E T S
1 S M A L L S C R E W D R I V E R
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P R O M OT E S C E N T U R Y L I N K ’ S C U S T O M E R S E R V I C E
I N T R O D U C E S B R A N D T O N E W C O N S U M E R B A S E
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D O N A T I O N L I N KM O V E R S
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ivv
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E S T A B L I S H E S C E N T U R Y L I N K A S A M E M B E R O F T H E C O M M U N I T YG E N E R A T E S B R A N D A WA R E N E S S
P O S I T I O N S C E N T U R Y L I N K A S T O P- O F - M I N D
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C A M PA I G N E V A LU A T I O N
A C C O U N T S O P E N E D
M O N T H LY T R A C K I N G R E P O R T S
A T T I T U D I N A L S U R V E Y S
K P I s
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+T H A N K Y O U