make your own content

19
MARK DAVIES

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Post on 29-Nov-2014

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Dr Mark Davies's slides from the CLC Conference- Mark looks at the importance of video, and how easy it is to start making your own visual content for your organisation.

TRANSCRIPT

Page 1: Make Your Own Content

MARK DAVIES

Page 2: Make Your Own Content
Page 3: Make Your Own Content

THIS TALK IS ABOUT…

• How visual representation has changed

• What this means for charities

• What you can do

• Internal and External Learning Implications

Page 4: Make Your Own Content

WTF?WTF?

Page 5: Make Your Own Content

HAS CHANGED

HOW THE INDUSTRY

Page 6: Make Your Own Content
Page 7: Make Your Own Content

IT’S EASY!!!

Page 8: Make Your Own Content

MEMIRMOIWATASHIMIGMIJAG

Page 9: Make Your Own Content

(AND CONNECT)

‘HOW TO’ MAKE PEOPLE CARE

Page 10: Make Your Own Content
Page 11: Make Your Own Content

VISUAL SOCIAL MEDIA HELPS US CREATE

SUSTAINED MEANINGFULENGAGEMENT

Page 12: Make Your Own Content

EXAMPLES FROM CHARITIES

Page 13: Make Your Own Content

PROVIDE A RESOURCE &

DON’T USE THE ‘V’

WORD

TELL YOUR ONGOING STORY

Page 14: Make Your Own Content

I WANT A CAT JUST SO I CAN CALL IT ‘CHAIRMAN MEOW’

Page 15: Make Your Own Content
Page 16: Make Your Own Content

BE THE KNOWLEDGE & PROVIDE A RESOURCE

Page 17: Make Your Own Content

RESOURCES FOR EXTERNAL &

INTERNAL LEARNING

Page 18: Make Your Own Content

WHAT CAN YOUR ORGANISATION DO?

Page 19: Make Your Own Content

ARE CHARITY VIDEOS CHEESY?