making a better ask for legacy gifts
DESCRIPTION
Claire Routley of Legacy Fundraising at the Wales Third Sector Funding Conference 2014.TRANSCRIPT
Making a better askfor legacy gifts
Who leaves legacies?
Why would someone leave a legacy?
What motivations did you notice?
What does this mean for the legacy ask?
Legacy languageLifetime giving Bequest giving
Abstract v concrete £15 buys a session of physiotherapy
Physiotherapy improves quality of life
Superordinate v subordinate
Our 15 trained drugs counsellors provide 300 sessions a week
Getting clean transforms the lives of addicts, the people who love them, and their local communities
De-contextualised v contextualised
Every year we care for 3500 patients in their own homes
Everyone should be able to die in the place they choose
Promotion of primary values
- As a caring person, you would want these service to continue
Structured v unstructured
Help little Mtembe get the food he needs today
Over the next 15 years, we plan to work with farmers to set up irrigation systems, completely eliminating famine in the region by 2030
Sargeant and Shang 2009
Integrating legacies into your role
7 steps to legacy heaven