making a case for case studies
DESCRIPTION
You are a successful organization with many happy customers to your credit. How about sharing these success stories with potential customers and leads as case studies on an ongoing basis? Case studies are reports that describe an instance where you helped a customer address certain challenges or met certain requirements, highlighting the benefits your customer achieved. These stories have a tremendous potential to inspire trust in your capabilities. With our experience in helping enterprises present multiple instances of their success as a proof of their competency, we know the importance of choosing and presenting the right facts in the right light to create the most powerful impact on your reader.Your project heads and product teams only need to share their thoughts on various engagements – we ask the right questions, get the relevant information from them and present it in a structure and style that your readers find most easy to read as well as compelling. Your pre-sales team can use these case studies to effortlessly convert potential customers. Contact us today to get more details and take your success to greater heights! Click Here http://www.yorkecommunications.com/whats-your-requirement/TRANSCRIPT
Making a case forCase StudiesWhat’s your customer story?
Customer testimonials (89 per cent) and case studies (88 per cent) are the most effective content marketing tacticsSource: B2B Content Marketing Report – 2013 Survey Results by the B2B Technology Marketing Community on LinkedIN
What is a case study?
Turns your product into a story
Needed to lose weight
Went to Super Gym Lost 15 Kg
Classic case study format
Before Your product or solution After
Why will my prospect want to read my case study?
Real
Case studies provide…
Customers
ROI Data
Evidence
More than
8 out of 10 people say that opinions and recommendations from people they don't know indicate brand quality and influence what they buy.
Source: Survey by Bazaarvoice
Recommendations matter
What elements should my case study have?
A snapshot of the customer’s business
Industry ortype of business
Location oroffices
Employees orresources
A balanced presentation of the business challenge
Additional staff or
resources
Scaling of business
New process
A description of how your solution was chosen and implemented
Tools Methodologies Expertise
Business benefits realized by the customer
Decrease in cost
Decrease in time taken
Increased customer
satisfaction
Need a case study? Get in touch
http://[email protected]
US: +1 408 9630343 | India: +918025456663/64