Making better location-related

decisions with Qlik GeoAnalytics®

Daniele Cesario

Qlik Solution Architect

22

Everything is related to everything else, but near things are

more related than distant things.«Waldo Tobler»

Mapping Geo-Analysis

The visualization of

location-based data

The analysis of

location-based data

44

• Severe outbreak of cholera in the Soho district of London

• Prevailing theory was that cholera spread via the air

1854 London cholera outbreak

Reported deaths

9 Marshall Street

4 Ganton Street

36 Brewer Street

6 Lexington Street

6 Ganton Street

8 Ganton Street

3 Newburgh Street

72 Broadwick Street

68 Broadwick Street

12A Newburgh Street

12 Newburgh Street

Reported deaths

41 Broadwick Street

51 Lexington Street

43 Lexington Street

77 Beak Street

75 Beak Street

73 Beak Street

69 Beak Street

65 Beak Street

61 Beak Street

41 Broadwick Street

6 Green's Court

Reported deaths

12 Newburgh Street

188 Regent Street

44 Beak Street

53 Marshall Street

57 Beak Street

49 Marshall Street

2 Marshall Street

41 Broadwick Street

51 Lexington Street

49 Marshall Street

1 Silver Place

55

Pump Locations

50 Rupert Street

52 Bridle Street

39 Broadwick Street

25 Warwick Street

34 Great Marlborough Street

• Dr. John Snow theorized that contaminated water, not air, spread cholera

1854 London cholera outbreak

Reported deaths

9 Marshall Street

4 Ganton Street

36 Brewer Street

6 Lexington Street

6 Ganton Street

8 Ganton Street

3 Newburgh Street

72 Broadwick Street

68 Broadwick Street

12A Newburgh Street

12 Newburgh Street

Reported deaths

41 Broadwick Street

51 Lexington Street

43 Lexington Street

77 Beak Street

75 Beak Street

73 Beak Street

69 Beak Street

65 Beak Street

61 Beak Street

41 Broadwick Street

6 Green's Court

Reported deaths

12 Newburgh Street

188 Regent Street

44 Beak Street

53 Marshall Street

57 Beak Street

49 Marshall Street

2 Marshall Street

41 Broadwick Street

51 Lexington Street

49 Marshall Street

1 Silver Place

66

1854 London cholera outbreak

Reported deaths

9 Marshall Street

4 Ganton Street

36 Brewer Street

6 Lexington Street

6 Ganton Street

8 Ganton Street

3 Newburgh Street

72 Broadwick Street

68 Broadwick Street

12A Newburgh Street

12 Newburgh Street

Reported deaths

41 Broadwick Street

51 Lexington Street

43 Lexington Street

77 Beak Street

75 Beak Street

73 Beak Street

69 Beak Street

65 Beak Street

61 Beak Street

41 Broadwick Street

6 Green's Court

Reported deaths

12 Newburgh Street

188 Regent Street

44 Beak Street

53 Marshall Street

57 Beak Street

49 Marshall Street

2 Marshall Street

41 Broadwick Street

51 Lexington Street

49 Marshall Street

1 Silver PlacePump Locations

50 Rupert Street

52 Bridle Street

39 Broadwick Street

25 Warwick Street

34 Great Marlborough Street

Mapping

What was the closest pump to each death?

How many deaths were in a 5 minute walk from each pump?

Which pump is closest to the largest grouping of deaths?

Clustering Heat map

Mapping vs. Geo-analysis

Mapping Geo-Analysis

1212

Insurance - Claims/Risk management

• Validate storm-related damage claims vs. areas affected by severe weather

Healthcare - Outbreak Monitoring

• Animate past and potential spread across healthcare locations for flu outbreaks, lead

poisoning cases, Zika, etc.

Energy & Utilities - Health Safety & Environmental

• Leakage analysis (water & sewage, oil, gas & dangerous materials), tracking dangerous

work areas, engineer work permits and locations

Transportation & Logistics - Supply Chain Management

• Include drive times when analyzing which supplier can best support a manufacturing site

Sales – Assess revenue potential

• Combine internal Sales data with key external data such as regional income levels and

population density

Geo-analysisThe growing need to understand “where” data

1313

• High performance, interactive mapping

• Gain geospatial insight

• Broad location-related use cases

Powerful map visualization and location-based analytics for both Qlik Sense® and QlikView®

1414

• A geospatial platform

• On-premise or Cloud-based

• Domain expertise

Increase ROI with location-related use cases

Industries Business Functions Integrations

Qlik® is #1 in the 2017

Dresner Location Intelligence Market Study

Copyright 2017 Dresner Advisory Services. Location Intelligence

Market Study is part of the Dresner Wisdom of Crowds series.

16

“With Qlik we have gained new insights in customer

behavior and buying patterns that have been

extremely valuable for us in the expansion of our

successful franchise enterprise.”

Challenges• Continue rapid expansion without cannibalizing existing sales

• Optimize decision-making

• Generate new sales rather than move clients and sales from

one shop to another.

Solution

BenefitsAbout Sportson

• Bike franchise chain in Sweden

• Founded in 1980

• Headquartered in Gothenburg, Sweden

• +25 Franchise shops in 15 cities

Jonas Holtbo, Director of Franchise at Sportson

• Analyze the sales potential of new locations

• Understand and make use of customer behaviors

• Analyze Sales Performance across the entire franchise

• Understand revenue potential for new store sites

• New insights and metrics in current operations.

• Business Users have continuous data driven insights into

Retail Site Selection rather than using gut feel.

• Data Storytelling allows Sportson to be more

collaborative with franchisees

Sportson

17

Solution

Challenges• Signed Carbon Pact - 5-year strategic commitment to

reduce their environmental footprint

• Reduce the CO2 emissions per container by 20% by 2020

Solution

BenefitsAbout

• Provides Sea-Air Freight, Cargo insurance and Custom

Clearance

• 100 000 Monthly Shipments for 400 customers

• Qlik Sense® customer

• Calculate environmental impact of carriers using shipment

data (previous and planned) and carbon footprint data from

the EcoTransIT® World Initiative (EWI)

• Used Qlik GeoAnalytics to analyze different routes vs.

environmental impact

• Able to advise customers on preferred routes based on time

vs. cost vs. carbon footprint

• Customers can understand routes used by other customers

• Better plan future travel logistics such as harbor reservations

• Improve data quality by allowing for data entries and

emission calculations to be easily reviewed

European Logistics Company

18

Solution

Challenges• Better understand where recent graduates now work and live

• Improve outreach to prospective new students

• Improve government reporting

Solution

BenefitsAbout

• One of the top 50 young Universities in the world

• Over 26,000 students

• QlikView® customer

• Created own geographical hierarchy

• Combined internal data with data from other universities

• Able to track and analyze alumni data

• Create new targeted marketing campaigns to prospective

students based on alumni data

• Analyze student and alumni trends - where they grew up;

where they now live and work after graduation

• Compare own student outcomes vs. other universities

• Use results to justify budget increase

European University

Demonstration

Qlik® is #1 in the 2017

Dresner Location Intelligence Market Study

Copyright 2017 Dresner Advisory Services. Location Intelligence

Market Study is part of the Dresner Wisdom of Crowds series.

Thank you!