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How changes in volunteer

engagement strategies pay

off.

To hear the presentation by phone call:

(415) 655-0059

Access Code: 884-932-437

Beth Steinhorn @JFFixler President, JFFixler Group

Carla Lehn @kala52 CVA, Library Programs Consultant, California State

Library

Jennifer Bennett @JenBennettCVA CVA, Senior Manager, Education & Training

Follow this webinar on Twitter to join

the conversation! Hash tag: #VMlearn

JFFixler Group © 2015 Flickr: Hopkinsii

Baby Boomers

1946 - 1964: 80 million Boomers born

2006: First Boomers turned 60

2007: Nonprofits poised for tidal wave of volunteers

JFFixler Group © 2015

Baby Boomers

Source: Managing Intergenerational Conflict in the Workplace, Susan Heywood

The “Me” generation

Career oriented

First mobile generation

“Love the good life”

Managing many of

today’s organizations

Leave a social legacy

Have skills to share

JFFixler Group © 2015

Boomer Expectations (2005-2007)

Optimistic about retirement

Planned to work during retirement

More conservative financial predictions regarding retirement

Volunteering part of retirement vision

Skills, skills, skills

JFFixler Group © 2015

Disconnect

How Boomers want to engage

How nonprofits are ready to engage them

Flickr: James Petts

JFFixler Group © 2015

Case Study: Creating Strategic

Volunteer Roles

PIH Health:

A Community Hospital

Identified the Need

Formed a Team

Provided Training

Charged the Team

JFFixler Group © 2015

Case Study: Creating Strategic

Volunteer Roles

Team interviewed

staff

Recommended policy changes

Identified new positions

PIH Health:

A Community Hospital

JFFixler Group © 2015

Flicker: ILS PASS

Case Study: Creating Strategic

Volunteer Roles

New Volunteer Roles

• Patient Biographers

• Volunteer Interviewers and Orientation Leaders

• Healthy Living Educators

JFFixler Group © 2015

Flicker: ILS PASS

Case Study: Creating Strategic

Volunteer Roles

Next Steps: Team 100

• Recruit 100 new skilled Boomer volunteers

• Engage Boomers as talent scouts

• Additional roles: Ambassadors, newsletter writers and editors, pet therapy, surveyors, etc.

JFFixler Group © 2015

Boomer Savvy Organizations

• Commit to Learning

• Adjust Expectations

• Assess Needs and Identify

Strategic Roles

• Engage Champions

• Learn through Pilots

Get Involved Goals Promoting civic

engagement through California Public Libraries: – Focus on Skills-Based

Volunteering

– Increase Library Volunteerism

– From Volunteers to Library Advocates

What We Learned That Works

• Seek Input

• Identify “Champions”

• Management Support

• Assigned Staff

• Clear, Meaningful Volunteer Roles

• Cast a Wide Recruitment Net

• Measure Results

We’re Getting Results . . .

• 84% of libraries statewide signed up by Year 2

• 52% increase in library volunteers in 5 years

• 750 referrals/month on VolunteerMatch

• 79% first time volunteering for library

• 60% told friends about library services

• 30% recruited friends to volunteer at the library

More Results: New Skilled Volunteer Roles

• Job Center Coach

• Event Planner

• Computer Tutor

• Graphic Designer

• Photographer

• Adult Literacy Tutor

• Coordinator, After School Programs

• Homework Coach

• Social Media Specialist

• Public Relations Specialist

Role of the Project Leader

• Cheerleader

• Engage Leadership

• Ensure High Quality Training

• Communicate

• Provide Resources

• Share Results

• Scale Investments

Access our Resources

• Website – getinvolved.library.ca.gov

• Clearinghouse of Sample Materials www.getinvolvedca.org

• Free Volunteer Engagement Online Course

http://www.transforminglifeafter50.org/tools-ideas/volunteers/volunteer-engagement-course

• Me: Carla Lehn: carla.lehn@library.ca.gov

20

What's Next in Volunteer Engagement?

Get concrete tips and general advice

for taking your program

into the future from 35 experts.

It's all in VolunteerMatch's new book,

Volunteer Engagement 2.0: Ideas and

Insights Changing the World.

Buy the book:

learn.volunteermatch.org/book

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