how ch2m made brand the yin to strategy’s yang

Kasey Hurlbutt CH2M HILL Global Brand Manager

 Kasey  Hurlbu,    @kaseyhurlbu,  

building the business case

define the problem

gather data

Sinek, Simon. Start With Why. 2011

divorce brand from “marketing vs. talent” mindset

bottom line recruitment top line retention

Sales Marketing

Communications Corporate

Development

Business Units (P&Ls) Finance & Accounting

Regions Legal

Talent acquisition, Front-line managers

HR Learning &

development Front-line managers,

know what makes your audience tick

bottom line                  

               

recruitment

retention top line

make brand the yin to strategy’s yang

quick wins, lessons & in the works

partnership pays

calibrate your expectations

keep changing the game

Q&A

Kasey Hurlbutt CH2M HILL Global Brand Manager

 Kasey  Hurlbu,    @kaseyhurlbu,