making business sense of the continuous and anarchic flow of social media data
TRANSCRIPT
Making business sense of the continuous and anarchic flow
of Social Media data
Fernando G. GuerreroCEO [email protected]
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Agenda
•Social Data
•Market Research
•Sentiment Analysis, Text Mining
•Moderation, Data Mining
•SolidQ Research Lines in Social Data
• Click to add text
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Social data is everywhere
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Social data is about everything
Politics
Products
FashionEducation
Spor
ts
BrandsServices
MusicGoverment
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Social is there
•Is your organization promoting social about you?
Products
Services
Stories
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Social is there, reputation
•What is social saying about you?• Product
• Services
• Decisions
• Image
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Market Research
•What is social requesting you?• Future Services
• Product updates
•Can you ask questions to social?• Is this service going to succeed
• How can I fixed the current problem
• Is society ready for this law
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Sentiment Analysis, Text Mining
The moviewas fabulous!
The movie stars Mr. X
The movie was horrible!
[ Factual ][ Sentimental ] [ Sentimental ]
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Moderation, Data Mining
•Contextual Information• Time
• Location
• User
•At 10am comments are safer than at 2AM.
•A user maybe safe talking about science bad dangerous talking about sports.
•If a thread is hot (dangerous), comment maybe hot.
•Combining context pattern the systems assign risk to posts without going into the text.
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Moderation, Data Mining System
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SolidQ Reseach
•Incomplete Grammar Analysis
•Sentiment Analysis• Market Research
• Reputation
•Data Mining of context Social• Moderation
• Market Research
• Reputation
Invisible computing…
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… Driven by Social Data
