making change happen… taking action on climate change

Download Making Change Happen… Taking Action  on  Climate Change

Post on 23-Feb-2016




1 download

Embed Size (px)


Making Change Happen Taking Action on Climate Change. Betty Carteret Skagit County Climate Stewards Class of 2008. The Climate Change Challenge. Unlike anything weve faced before and were ill-equipped to respond - PowerPoint PPT Presentation


  • Betty CarteretSkagit County Climate StewardsClass of 2008Making Change HappenTaking Action on Climate Change

  • The Climate Change ChallengeUnlike anything weve faced before and were ill-equipped to respondOur collective memory responds to threats that are immediate, visible, physicalFails to trip the brains alarm like a cave man with the club or terrorist with a bombIts hard to put a clear face on the enemyIts global, complex, and has future consequences that are hard to internalizeGeologic timeframe vs. lifespan timeframe; its not close enough at hand to seem urgent

  • What can Climate Stewards do?Learn more - you now know more than the average citizen about global warming so, put your newly acquired expertise to work Take action set an example at home, in your community, and urge your communities and elected representatives to take action on climate changeGet involved youve taken the first step in becoming a Climate Steward volunteer; now join with your fellow volunteers and other like-minded individuals/groups to make meaningful change happen in your community

  • Tools for making change happenSocial Marketing: the systematic application of marketing concepts and techniques to achieve specific behavioral goals, to achieve a social or public goodAudience/Stakeholder Analysis: take the time to know your audience; tailor an effective user-centered message that targets their valuesProject Planning: remember that failure to plan is planning to fail - make a plan

  • Social MarketingUN Voices Campaign

  • Social Marketing Climate ChangeAlliance for Climate ProtectionBlack Balloons

  • Know your audienceNew information on climate change communications can help you understand your audience betterYale and George Mason Universities report Download at George Masons Center for Climate Change Communications

  • Everett Rogers studied the dissemination of information throughout cultures for 50 years.What he learned can help us promote action on climate change ..

  • Its OK to sing to the Choir!16% Innovators and Early Adopters high tolerance for change; the choir will readily get behind your idea and help you draw in others engage them to help first34% Early Majority will get onboard in the early stages and get the movement started often follow the lead of the choir34% Late Majority will get onboard when they see the groundswell of action by the first 50% want to keep up with the Joneses16% Laggards their minds made up and theyre unlikely to make changes no matter how much time you spend trying to convince them dont waste your time - focus on the 84% majority

  • Download publications at: The Social Capital Project is a non-profit on Vancouver Island that focuses on social science based communication strategies and social marketing campaigns to mobilize public support for climate solutions.

  • Download at:

  • Which future do you choose? People choose everyday through their behaviors.

  • Planning Tips for Effective Climate Stewards Projects

  • Its all in the planning.The outcome of your project will only be as effective as the planning you put in up frontWrite a clear scope statement including goals and outcomes you want to achieveDetermine a plan of action including resources (human, financial, materials), risks, and scheduleDevelop your social marketing strategyAnalyze your target audience; tailor messageRecruit volunteers and put plan into actionEvaluate the results and share lessons learned

  • Recruiting Volunteers Tips from the Girl ScoutsDont go it alone pull in the choirDont confuse recruitment with publicity putting out mass emails or a poster is not a real invitationBe clear about what you want people to do give your best description of what, why, where and howBe honest about the commitment your asking forDescribe the support and resources availableIdentify positives the volunteer will get in exchangeExplain why you are recruiting them specificallyNever recruit anyone by asking them for a favorThe best way to recruit is just to ask most people will be quick to say Yes

  • *Social justice campaign with a powerful message of giving a voice to those whose plight normally goes unseen and unheard. Uses outdoor posters, print ads, online component integrated with mobile phone technology. **