Making Content Shareable With

Mobile

2

THINK ABOUT EMAIL• Trillions of emails sent every year

– Most popular activity on mobile web

• Make mobile-friendly email– If users can’t open/share it, how’s it

beneficial?

• Use a service like MailChimp or VerticalResponse

• Build opt-in email lists– Email marketing = permission-based marketing

3

MAKE IT STICKY• Good headlines

1. Urgency2. Relevancy3. Usage of keywords

• Quality, original content• Would you open/click on this?

4

MAKE IT EASY TO DO A JOB/TASK• Consider using (small) images or

graphics for links to make them easier to click/tap on with a finger

• Include call-to-actions• Destination webpages also should be

mobile-friendly

5

TAP INTO CUSTOMER PASSIONS• Have a heart and show you care

– Build relationships– Show personality

• Think like a sniper w/ hyper-targeted (niche) markets– Users share content with which they identify

• Share content that fuels passion of brand’s fans

6

KEEP IT IN CONTEXT• Not all content appeals to users• Tailor content to perform specific job• Keep in mind what attracts fans to your

brand• Make it valuable

7

MAKE IT SAFE• Keep content virus-free• Use high-quality design

– Distinguish content from scams/competitors

• Follow industry regulations