making effective presentations / using color effectively cynthia d. hollingsworth coordinator of...
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Making Effective Presentations / Using Color
Effectively
Cynthia D. Hollingsworth
Coordinator of Instructional Design
IU School of Nursing
Copyright © 2000 Cynthia D. Hollingsworth. All rights reserved.
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OBJECTIVE 1
Thoughtfully select color schemes that enhance your presentation display and support your presentation content
By the end of the workshop, you should be able to:
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OBJECTIVE 2
Develop overhead transparencies and electronic presentations such as PowerPoint that supplement your program content, guide your presentation, are visually appealing, and motivate audience participants.
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OBJECTIVE 3
Deliver a presentation using supplemental material such as overheads or slide shows in an effective manner, retaining the audience’s attention, and using visual display to reinforce program content.
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WORKSHOP TOPICS
Color Basics Page Layout & Preparation Text & Typography Graphics, Graphs, Tables & Charts Presentation Techniques & Tips
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COLOR BASICS:Computer display vs. Printed page
Computer display Red, Green, Blue (RGB) “Push” light through screen
Printed page Cyan, Yellow, Magenta, Black (CMYK) Mix tones and reflect colors from white
page
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COLOR WHEEL
Secondary colors
Primary colors(outside)
(inside – combine adjacent primary colors)
Magenta
Yellow Cyan
Red Blue
Green
Print Wheel
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COLOR TEMPERATURES
Cool colors (blues, greens) – use for background
Warm colors (reds, yellows) – use for foreground elements
GOODThis shows warm foreground color
on a cool background color
POORThis shows cool foreground color
on a warm background color
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CONTRASTS
Greatest contrast – pairs of primary colors
Least contrast – pairs of secondary colors
GOODThis pair of
primary colors has good contrast
POORThis pair of
secondary colors has poor contrast
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COMPLIMENTARY CONTRASTING PAIRS Secondary color + primary color that
falls opposite on the wheel
Greatest light/dark contrast
Yellow / Blue
Greatest cold/warm contrast
Red / Cyan
Most vivid contrast
Magenta / Green
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CONSIDERATIONS
Greater contrast = energy, clarity & sharpness
Too much contrast = confusing & overwhelming
Lower contrast = soothing & subtle Too little contrast = boring & bland
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COLOR ASSOCIATIONS & MEANINGS
….Vibrancy, energy….Growth….Serenity….Royalty….Earthy….Purity
RedGreen
BluePurpleBrownWhite
National, cultural, religious, holidays implications
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PAGE LAYOUT
Landscape
Electronic Presentation
Portrait
Transparencies
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PROMINENCE
1Most prominent
2Next prominent
3Least prominent
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POINT ORDER
This point & the title will receive the most attention.
Subsequent points will receive lesser attention.
Final point will receive almost as much attention as the first point.
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TEXT CONSIDERATIONS
Margin width: at least 1.5" all sides Single concept per page Concise phrases, no punctuation 7x7 Rule: < 7 words/ line; 7 lines/ page Parallel construction of lists SPELLING, SPELLNIG, SPELLING
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TYPOGRAPHY: Size
Body text – minimum of 24 point(this is 32 pt)
Title text – minimum of 44 point Hint:
1. Print page (this is 28 pt)2. Lay it on floor3. Stand on chair4. See if it’s easily readable
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TYPOGRAPHY: Fonts Face
Arial – Easy to read MONOTYPE CORSIVA — HARDER TO READto read
Type Sans Serif has no “feet” – easy to read Serif has “feet” – harder to read
Attributes Mixed Case – NO ALL CAPS, except titles No more than two – THIS IS HARDER TO READTHIS IS HARDER TO READ
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TYPOGRAPHY: General
Alignment Left – body text and titles Justify – nothing
Abbreviations & Acronyms PE (Pulmonary edema? Physical
education? Pulmonary embolism?) Punctuation –minimal or none
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GRAPHICS
Standard Personalized
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GRAPHICS
Tired and overworked clipart
Fresh and memorable photo
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GRAPHICS
Too small
Spidery
Just right
Visible
A
B
C
Options
GRAPHS, TABLES & CHARTS
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
•Clean lines•Complementary colors
•Sufficient color contrast
•Explanatory key
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GRAPHS, TABLES & CHARTS
9%
29%
40%
22%
1st Qtr2nd Qtr3rd Qtr4th Qtr
Pie charts that build focus the users’ attention on key components
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GRAPHS, TABLES & CHARTS
Purity
Earthy
Royalty
Serenity
Growth
VibrancyAssociation
White
Brown
Purple
Blue
Green
Red
Color Color Association
Red Vibrancy
Green Growth
Blue Serenity
Purple Royalty
Brown Earthy
White Purity
• Additional space between lines• Cleaner formatting
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POWERPOINT PRESENTATIONS
Template choice: not busy Transitions: left-to-right, top-to-bottom,
minimal Timing: sufficient to read Backup: plan for technology glitches Black screen: focus attention
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TIPS & TECHNIQUES:Finishing presentation preparation
Number transparencies Mount transparencies in frames Have blank transparencies & markers Prepare handouts
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TIPS & TECHNIQUES:At presentation location
Check equipment function & location Sit in corners to test view Focus projector Locate room outlets & switches Tape loose cords “Square” presentation slide
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TIPS & TECHNIQUES:During presentation
Use laser pointer / pen on overhead Face your audience Block future points Dim, don’t turn off, lights Darken lights over front of room
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CREDITS
Kupsh, J. Presentation techniques [online]. (1997, January 3). Sound & Vision Pro. Available: http://www.svpro.com/start.htm (2000, January 11).
Radel, J., & Massath, C. Designing effective visuals [online]. (1997, March 19). University Kansas Medical Center. Available: http://www.kumc.edu/SAH/OTEd/jradel/Effective_visuals/VisStrt.html (2000, January 11).
_____. Understanding Color. Hewlett Packard.
Walch, S. Step 10: Using visual aids [online]. (1997). The Pennsylvania State University Department of Speech Communication. Available: http://www.la.psu.edu/speech/100a/workbook/step10.htm (2000, January 11).
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