making epublications relevant
DESCRIPTION
For digital publications, the possibilities are as vast as one's imagination. The challenge is to channel our efforts into making sure that our digital publications – ebooks – help advance business objectives while delighting our audiences.TRANSCRIPT
Making e-publications relevant
© 2012 Intentional Design Inc. www.intentionaldesign.ca
Rahel Anne Bailie @rahelab
Aboutness
Matches a need
Practical and social
applicability
Aboutness
Matches a need
Practical and social applicability
Cool
Our Need vs Their Need
Personalized experience
• Resize/reflow of copy
• Interactivity
• Ease of purchase and use
Digital enhancements
• Searchability
• Interactivity
• Social input
Organizational expectations
Consumer expectations
Business benefit
• Immediacy of purchase
• Customer engagement
• Upsell of other products
Business efficiency
• Print costs eliminated
• Ease of updates
• Ease of production
Organizational expectations
http://issuu.com/theroundhouse/docs/rh11_progui_win2012_5x8_issuu/1
About the Translator
Praise
Credits
Cover
Copyright
About the Publisher
Contents Cast of Characters
Translator’s Note
1
The distance between Baehler Passage,
where Zaki Bey el Dessouki…
2
At Maxim’s, Zaki et Dessouki feels at
home.
Glossary
Qur’anic References
Acknowledgements
About the Author
http://www.youtube.com/watch?v=aXV-yaFmQNk
Audience matters
A look at audience
ebooks for Boomers
Novels
Non-fiction books
Linear reading
TOC and index links
Contextual glossary
Digital enhancements
A look at audience
epubs for digital natives
Books, catalogues,
magazines, etc
An experience
Added context through digital enhancements
A look at audience
For millenials, no distinction between books and apps
Strong interactivity: gamification of copy
Leisure and academic
Adaptive uses
• Counting on gimmicks to improve experience
• Under-leveraging technology for basics • Under-leveraging technology for
enhancements • Now allowing for multiple reading
experiences • Lack of user requirements analysis • Lack of business requirements analysis
Reading experiences
Reference and games
• Content that can be “repackaged”
• Searching and filtering
• Interactivity
• Engagement
Linear Targeted access
Books and magazines
• Reading comfort
• Good column flows
• Contextual enhancements
• Social bookmarking
e-publication formats today
http://en.wikipedia.org/wiki/Comparison_of_e-book_formats
Original content Subset A Subset B Subset C Subset D
Making e-publications relevant
© 2012 Intentional Design Inc. www.intentionaldesign.ca
Rahel Anne Bailie @rahelab
Thank you