making friends, driving change advocacy at home ymca of northwest north carolina november 13, 2014
TRANSCRIPT
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MAKING FRIENDS, DRIVING CHANGEADVOCACY AT HOME
YMCA of Northwest North Carolina
November 13, 2014
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YOU ADVOCATE EVERY DAY!
For the restaurant you want to go to on Friday night
For the movie you want to see
To get a new job
To get a raise
To get a member to meet their wellness goals
YOU ARE AN ADVOCATE!
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WHAT IS ADVOCACY?
the act or process of supporting a cause or proposal : the act or process of advocating something
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WHY DOES THE Y NEED TO ADVOCATE?
As a part of the Y’s commitment to social responsibility, YMCAs have become the voice for communities and the catalyst for positive legislative change.
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WHO SHOULD WE BE TALKING TO?
Local elected or appointed officials
• School board members and Superintendent
• County Commissioners
• City Council, Town Council and Mayor
State lawmakers and appointed officials
• Governor, Governor’s Cabinet
• Legislators
Federal lawmakers
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ADVOCACY CAN HAPPEN…
Anywhere you are…
• At church
• At the Y
• At a school
• At a community or town meeting
• At a sporting eventIt’s all a
bout building re
lationships
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BUILDING RELATIONSHIPS
• Identify who you need to get to know
• Identify who already knows them
• Network to get an introduction
• Make contact
• Follow up
• Ask “what can I – or the Y - do for YOU?”
The Relationship Bank Account
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FIRST, SHOW AND TELL
• The impact your Y is having in your community
• Put a face on the story
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WHAT DO WE TALK ABOUT?
YOUTH DEVELOPMENT
• Summer Reading Program – S.T.E.M.
• Summer Learning Academies
• Healthy, Fit and Strong
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HEALTHY LIVING
• LiveSTRONG at the YMCA©
• YMCA Diabetes Prevention Program
(YDPP)
• Know your Numbers
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SOCIAL RESPONSIBILITY
• Preserve charitable contribution tax deduction.
• Preserve non-profit tax exempt status at the state and local level, including the Unrelated Business Income Tax.
• Community Benefit
-1 in 10 North Carolina residents are served by the Y.
-$22.427M in financial assistance was provided throughout North Carolina. No one is turned away from the Y due to an inability to pay.
-In 2013, 33,775 volunteers gave 434,600 hours to the Y worth a value of $9.47M.
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ADVOCACY SHOULD BE INTENTIONAL
What are YOUR/OUR goals? They may be LOCAL!
• Youth Development?
• Healthy Living?
• Social Responsibility?
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THE SECRET SAUCE
Your YMCA, Your Boards, and Your Leadership teams