making ga work for you w/ custom variables
DESCRIPTION
TRANSCRIPT
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Making Google Analytics Work for You With Custom Variables
Mike Pantoliano@MikeCP
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CampaignsSearchReferrals
LocationEngagementNew vs Returning
Top ContentLanding PagesSite Search
GoalseCommerceFunnels
We All Know...
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Refine GA tracking w/ name-value pairs
CVs Allow Us To:
Name ValuesGender
Member Status
Converted
Language
Male, Female
Logged In, Not Logged In
False, True
English, German
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Excellent Analytics http://bit.ly/izpY69
http://dis.tl/excelninja
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But How Do I Know What To Track?
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Determine What’s Important To You
Forget about Web Analytics
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Determine What’s Important To You
Forget about Web Analytics
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Determine What’s Important To You
Build and Track That!
Forget about Web Analytics
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<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_trackPageview']);
(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
</script>
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<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_setCustomVar', name, value, opt_scope]); _gaq.push(['_trackPageview']);
(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
</script>
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_setCustomVar(index, name, value, opt_scope)
index - Required - Slot 1 through 5
name - Required
value - Required
opt_scope ‣1 (visitor-level)‣2 (session-level) ‣3 (page-level - default)Source: Google Analytics Help http://bit.ly/ljbCYZ
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_gaq.push(['_setCustomVar', 1, 'Section', 'Life & Style’, 3 ]);
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Page-Level CV Examplesopt_scope set to 3 or left
blank
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Product Categories and Types
Grouping Pages
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_gaq.push(['_setCustomVar',1,'Air Force','Air Force Cap',3]);
_gaq.push(['_trackPageview']);
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Other Ideas
Review Count and/or aggregate score
Character Count
Comment Count
Post Author
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Session-Level CV Examplesopt_scope set to 2
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Organic Rank Position
How-to: http://bit.ly/90zcJT
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_gaq.push(['_setCustomVar',2,'blue widgets','3',2]);
_gaq.push(['_trackPageview']);
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Landing Page Grouping
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Visitor-Level CV Examplesopt_scope set to 1
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Great For Visitor Attributes:Social vs Non-Social First
Touch
Social Media ROI