making hashtags talk

17
Making Hashtags Talk

Upload: ixigocom

Post on 28-Jan-2015

115 views

Category:

Social Media


0 download

DESCRIPTION

Social media nomenclatures (hashtags) have become tools for marketers. Here's how ixigo leveraged the use of hashtags to push its content on social and create awareness around the brand.

TRANSCRIPT

Page 1: Making Hashtags Talk

Making Hashtags Talk

Page 2: Making Hashtags Talk

Introduction

#Too #many #hashtags #are #always #annoying.However, if used well, they can be a great social media tool.

Page 3: Making Hashtags Talk

#ixigo and #hashtags

ixigo uses hashtags to:● expand content reach● amplify brand ixigo● target the right audience

Page 4: Making Hashtags Talk

#ixigo and #hashtags

How ixigo is using hashtags to engage across platforms :

● Use of trending hashtags which relate to our business and product.

● Engages with fans/followers who are using niche hashtags: retweets, comment share their hashtagged posts/tweets.

● Use of descriptive branded/non-branded hashtags while posting some content.

Page 5: Making Hashtags Talk

#ixigo and #hashtags

Help users find content with hashtags!

Ex: #MothersDay, #horoscope, #Haridwar etc.

Page 6: Making Hashtags Talk

ixigo’s social media campaigns and the use of #hashtags

ixigo’s three campaigns/activities which created a lot of buzz around ixigo and demonstrated the use of hashtags in the best possible way are:

➢ #rewind2o13withixigo - On Facebook + web➢ #gomobilewithixigo - On Twitter➢ #ColoursOnTheGo - On Instagram

Page 7: Making Hashtags Talk

#rewind2013withixigo

Execution:➢ Intereting one liner teasers

were created to generate curiosity.

➢ Launched on 6th January.➢ Hashtag for social channels -

#rewind2013withixigo➢ Lasted for a week.➢ Everyday the eaderboard was

updated based on the review score.

➢ Daily and grand winners were announcced after a week of enthusiastic engagement.

Page 8: Making Hashtags Talk

#rewind2013withixigo

Page 9: Making Hashtags Talk

#rewind2013withixigo - leaderboard

contest teaser creative Contest leaderboard creative

Page 10: Making Hashtags Talk

#rewind2013withixigo - result

Number of people who participated 44

Total number of reviews 325

Total number of pictures 654

Number of places added 17

Increase in twitter followers 51

Page 11: Making Hashtags Talk

#gomobilewithixigo

Execution:● Contest marathon around ixigo’s

4 key mobile apps.

● Users to download the apps and answer questions based on the use cases of respective apps.

● Q&A session on Twitter with ixigo’s CTO.

Page 12: Making Hashtags Talk

#gomobilewithixigo - engagement

Engagement:

Showcased the apps which aim at easing the lives of the travellers.

Engaged Tech Savvy usersAppraising users with mobile security concerns.

Page 13: Making Hashtags Talk

#gomobilewithixigo - results

➢ Number 1 trending in India in 1 hour

➢ Over 216 participants, resulting in over 238 app downloads.

➢ 1800 + Tweets

Page 14: Making Hashtags Talk

Colours on the go - Instagram contest

Celebrating the beautiful festival of colours, Holi, and the love of photography.4 day contest - 'colours on the go', on instagram,

Mandates -Share pictures of all colourful places around.Tag @ixigodotcom and use #holi #ixigo as hashtags.

Page 15: Making Hashtags Talk

Colors on the go - Engagement

Colorful participation for 'Colors on the go'!

Shared contest entries (clicks) on Instagram/FB and Twitter to encourage more people to get inspired and participate.

Page 16: Making Hashtags Talk

Colors on the go - Results

Increase in Followers on Instagram 87

Photos of ixigo (tagged by others) 162

Use of ixigo hashtag. #ixigo 154

Page 17: Making Hashtags Talk

Conclusion

With these hashtag campaigns and the regularly used hashtag strategies, ixigo is able to achieve a lot in terms of:

➢ Audience reach and creating brand awareness➢ catching real-time trending topics➢ expanding the reach of its content updates➢ helping users find ixigo’s content on social. It is definitely a unique content

marketing tool.