making hashtags talk
DESCRIPTION
Social media nomenclatures (hashtags) have become tools for marketers. Here's how ixigo leveraged the use of hashtags to push its content on social and create awareness around the brand.TRANSCRIPT
Making Hashtags Talk
Introduction
#Too #many #hashtags #are #always #annoying.However, if used well, they can be a great social media tool.
#ixigo and #hashtags
ixigo uses hashtags to:● expand content reach● amplify brand ixigo● target the right audience
#ixigo and #hashtags
How ixigo is using hashtags to engage across platforms :
● Use of trending hashtags which relate to our business and product.
● Engages with fans/followers who are using niche hashtags: retweets, comment share their hashtagged posts/tweets.
● Use of descriptive branded/non-branded hashtags while posting some content.
#ixigo and #hashtags
Help users find content with hashtags!
Ex: #MothersDay, #horoscope, #Haridwar etc.
ixigo’s social media campaigns and the use of #hashtags
ixigo’s three campaigns/activities which created a lot of buzz around ixigo and demonstrated the use of hashtags in the best possible way are:
➢ #rewind2o13withixigo - On Facebook + web➢ #gomobilewithixigo - On Twitter➢ #ColoursOnTheGo - On Instagram
#rewind2013withixigo
Execution:➢ Intereting one liner teasers
were created to generate curiosity.
➢ Launched on 6th January.➢ Hashtag for social channels -
#rewind2013withixigo➢ Lasted for a week.➢ Everyday the eaderboard was
updated based on the review score.
➢ Daily and grand winners were announcced after a week of enthusiastic engagement.
#rewind2013withixigo
#rewind2013withixigo - leaderboard
contest teaser creative Contest leaderboard creative
#rewind2013withixigo - result
Number of people who participated 44
Total number of reviews 325
Total number of pictures 654
Number of places added 17
Increase in twitter followers 51
#gomobilewithixigo
Execution:● Contest marathon around ixigo’s
4 key mobile apps.
● Users to download the apps and answer questions based on the use cases of respective apps.
● Q&A session on Twitter with ixigo’s CTO.
#gomobilewithixigo - engagement
Engagement:
Showcased the apps which aim at easing the lives of the travellers.
Engaged Tech Savvy usersAppraising users with mobile security concerns.
#gomobilewithixigo - results
➢ Number 1 trending in India in 1 hour
➢ Over 216 participants, resulting in over 238 app downloads.
➢ 1800 + Tweets
Colours on the go - Instagram contest
Celebrating the beautiful festival of colours, Holi, and the love of photography.4 day contest - 'colours on the go', on instagram,
Mandates -Share pictures of all colourful places around.Tag @ixigodotcom and use #holi #ixigo as hashtags.
Colors on the go - Engagement
Colorful participation for 'Colors on the go'!
Shared contest entries (clicks) on Instagram/FB and Twitter to encourage more people to get inspired and participate.
Colors on the go - Results
Increase in Followers on Instagram 87
Photos of ixigo (tagged by others) 162
Use of ixigo hashtag. #ixigo 154
Conclusion
With these hashtag campaigns and the regularly used hashtag strategies, ixigo is able to achieve a lot in terms of:
➢ Audience reach and creating brand awareness➢ catching real-time trending topics➢ expanding the reach of its content updates➢ helping users find ixigo’s content on social. It is definitely a unique content
marketing tool.