making horse cent$
DESCRIPTION
Presented to Ocala/Marion County (Florida) business leaders to showcase the importance and the economic impact of the equine community.TRANSCRIPT
Making Horse
Cent$Advertising to the Equine Community
MISSION | TO BE THE CATALYST FOR A PROSPEROUS COMMUNITY
History
Thoroughbred horsemen were originally drawn to Marion County for Ideal Climate Soils rich in calcium and phosphorus Rolling hills and picturesque landscape Inexpensive land
In 1956, Needles the first Florida bred to win the Kentucky Derby, placed Florida on the map
Economic Hoof Prints
2005 American Horse Council Impact Study: FloridaTotal impact~
$5.1 billion impact on the Florida economy $2.2 billion from Racing $1.4 billion from Showing $1.1 billion from Recreation $490 million from other activities
Economic Hoof Prints
2005 American Horse Council Impact Study: FloridaDirect impact~
$3.0 billion impact on the Florida economy $1.3 billion from Racing $813 million from Showing $633 million from Recreation $298 million from other activities
Economic Hoof Prints
2005 American Horse Council Impact Study: Florida
Industry Participation and EmploymentInvolves 440,000 Floridians 105,600 horse owners 49,300 employees 285,100 volunteers
Economic Hoof Prints
2005 American Horse Council Impact Study: FloridaTax Revenue
$98 million in annual taxes $35 million to state government $37 million to local government
Economic Hoof Prints
2005 American Horse Council Impact Study: FloridaHorse Population approximately 500,000
horses 207,500 Thoroughbreds 93,800 Quarter Horses 198,900 Other (registered & non-
registered)
Thoroughbred Industry
Thoroughbred Industry
Ocala/Marion County is home to more than 75% of the Florida Thoroughbred industry
Foals 2011 Foal crop 1,565 2012 Foal Crop 1,642 +4.9%
According to the Jockey Club Statistics the only state to show an increase
Second to Kentucky in number of foals born
Thoroughbred Industry
Breeding Stallions are maintained to breed mares Broodmares are cared for the duration of
pregnancy
Foaling Mares give birth and are cared for until
weaning
Training In the fall prior to their two year, horses are
saddle and prepared for the track Horses from around the United States are
shipped to Florida to train (October-June) Estimated 50% of a foal crop will race
Thoroughbred Industry
Horsemen needs Employment agencies Banking Auto/truck service Dry Cleaners Rental properties for seasonal workers
FTBOA~ Florida Thoroughbred Breeders’ &
Owners’ Association
FTBOA~ Florida Thoroughbred Breeders’ & Owners’ Association
Dedicated to promoting Florida Thoroughbreds
Home to Florida Equine Publications
Multiple Advertising Avenues The Florida Horse – Monthly Wire to Wire- Daily Horse Capital Digest- HITS Season runs
January-March Official publication for HITS Ocala
OBS~ Ocala Breeders’ and
Sales’ Company
OBS ~ Ocala Breeders’ Sales
Company Six Sales per year
Multi-million dollar impact to our community
Attracts national and international buyers
The largest attended sales are 2 year old In Training Sales (March & April)
OBS ~ Ocala Breeders’ Sales
Company2012 Numbers: (5 Sales)
Horses Sold 2,381
$82 million dollars
45 states/ US territories
13 Countries
OBS ~ Ocala Breeders’ Sales
CompanySince 2010
Horses Sold 7,174
$219 million dollars
48 states
21 Countries
OBS ~ Ocala Breeders’ Sales
Company 48 States and Territories
Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Puerto Rico and Virgin Islands
OBS ~ Ocala Breeders’ Sales
Company 21 Countries
Argentina, Barbados, Belize, Canada, Dominican Republic, Ecuador, France, Italy, Jamaica, Japan, Korea, Malaysia, Monaco, Mongolia, Panama, Peru, Philippines, Singapore, Trinidad, United Kingdom and Venezuela
OBS~ Ocala Breeders’ Sales
Company Buyer Needs Hotels Restaurants Night Life Rental Cars Dry Cleaning Shuttle service to
airport Rental cars Auto/truck service Fitness Facilities
Hair Salons Shopping Spa Boutiques Endless possibilities
to businesses that recognize their needs
HITS~ Horse Shows in the Sun
HITS~ Horse Shows in the Sun
Nine straight weeks of shows National and International Competitors
Most exhibitors will stay the duration
Multi-million dollar impact on our total economy
Shows run from Wednesday-Sunday Exhibitor weekend starts Sunday
night
HITS~ Exhibitor & Spectator Needs
Rental properties Restaurants Night Life Shuttle service to
airport Rental cars Doctors Dentist Dry Cleaning Hair Salons Banking Shopping Spa
Family Friendly Locations
Boutiques Small Animal
Veterinarians Auto/truck service Golf carts /scooter sales Fitness Facility Endless possibilities to
businesses that recognize their needs
Publix Supermarket North HWY 27
Florida Agriculture Center & Horse Park
Florida Agriculture Center & Horse Park Estimated 15.1 million dollar economic impact
to Marion County
500 acre Park like destination
Offers a diversity of Family Fun events Variety of Equine Events, As well as BBQ Contest, Jack Russell races, Trail
Rides, Legislative Events, Concerts, Hero’s Rush and other Family Centered activities.
Home to Equiventures Ocala Eventing Series (Four show dates)
Florida Agriculture Center & Horse Park Exhibitor & Spectator
Needs Restaurants Fuel Hotels Shopping Auto/truck service Rental properties Night Life Shuttle service to
airport Rental cars
Dry Cleaning Hair Salons Banking Spa Family Friendly
Locations Boutiques Small Animal
Veterinarians Golf carts /scooter sales Fitness Facility Endless possibilities to
businesses their needs
Equine Veterinary Care Facilities
Equine Veterinary Care Facilities
3 Major, World Renown Equine Hospitals
1 Equine Sports Rehabilitation Center
Length of stay determined by level of care needed
Equine Veterinary Care Facilities
Horse owners will travel from across Florida and the southeast
Client needs Restaurants- coupons for customers Hotels- partnerships with facilities Fuel
Combined Driving
Live Oak Invitational ~
Combined Driving Event The crown jewel of the Driving Competition
Estimated 4,000-6,000 Spectators will attend this three day event
Advertising Highlight through event program Hotels Restaurants Shopping Rental Cars
Live Oak Invitational ~
Combined Driving Event Saturday, the Marathon Phase, is the most
attended
Tailgate social atmosphere for all
World Class Show Jumping Friday and Saturday
Car show on Sunday
Great weekend of family fun!
Southeastern Livestock Pavilion
Southeastern Livestock Pavilion
Hosts an array of Equine, Livestock and Rodeo events
Exhibitors travel from across the State 2-3 day events Exhibitor Needs:
Hotels Restaurants Dry Cleaning Personal shopping Fuel
Southeastern Livestock Pavilion
Home of the Southeastern Youth Fair The largest stand alone Youth event Ten days of livestock shows/sales,
rodeo and home arts exhibits Marion County 4H & FFA Members Strong community supported event
Through program advertising, show sponsors and animal purchases
Ocala Equestrian Complex
Ocala Equestrian Complex
Hosts an array of Equine events
Exhibitors travel from across the State 2-3 day events Exhibitor Needs:
Hotels Restaurants Dry Cleaning Personal shopping Fuel
Feed & Tack Stores
Feed and Tack Stores
Feed companies mill feed in Marion County
OBS- Feed Seminole Stores-distribute through
out the Southeast
Tack Stores 10 local stores “Horsey Yard Sale”- Hosted by the
Tack Shack
Feed and Tack Stores
Ocala is the “Outlet Mall” destination for the equine enthusiast
Day of shopping Restaurants Hotels Fuel
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Feed and Tack Stores
Customer Appeal~ Coupons through stores Partnerships with major store
events~ Clearance Sales Yard Sales Equine Wellness seminars
QUESTIONS?