making mobile addressable - mmaglobal.com · closing remarks and gift card drawing copyright ©...
TRANSCRIPT
MAKING MOBILE ADDRESSABLE
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YOUR HOSTS
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ADAM GUY VP MARKET DEVELOPMENT
MANO PILLAI HEAD OF MOBILE & CROSS-DEVICE PRODUCTS
JENNIFER LUM CHIEF STRATEGY OFFICER & COFOUNDER
INDUSTRY LANDSCAPE
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WORKSHOP STRUCTURE
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• Provocative Statements
• Take a Position
• Discussion
• Resolution
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THIS is the year of mobile.
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Mobile advertising is hurt by the lack of a reliable way to uniquely identify mobile consumers.
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There is sufficient, scalable audience targeting data available on mobile.
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Measurement and attribution is much more reliable on Desktop than Mobile.
Probabilistic device graphs are good enough to measure and manage advertising across channels.
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The industry should self-regulate propagation of opt-out preferences across channels.
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Location-based mobile advertising
is the Wild West.
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Proximity marketing will overtake location-based marketing.
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Cross device targeting is a pipe dream.
The programmatic ecosystem needs an alternative Mobile identifier to IDFA and Google ADID.
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CLOSING REMARKS AND GIFT CARD DRAWING
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